November 20, 2020

Friday Forum is an All Hands meeting for the Levels team, where they discuss their progress and traction each week.


Josh Clemente (00:00):

All right, how about now? Cool. All right, good morning, everybody. Big week this week, and a very exciting one because we formally announced the seed raise. The seed has been closed for some time now and going through the due diligence process prior to that, so it feels like this is a few months ago news, but the world found out this week and it was fantastic.

Hard to measure in quantifiable terms exactly how much this boosted our signal, not just in the industry, but for potential customers and, of course, potential candidates to join the team. And I can say that I’ve been absolutely drowning in voluntary outreach from people who just want to be involved, support us or congratulate us. And so I try to keep my head above water there, but it’s just amazing, and congrats everyone for getting us across the finish line.

Casey’s speaking with BiohackingCongress today alongside Dave Asprey. She’s had a few nice speaking gigs cropping up lately, and I think this is going to be an accelerating trend if you ask me. So, good luck with that, Casey. We had an all-time record for podcast releases this week. Interestingly, we did not plan that this should happen right as the signal boost of the press launch was occurring.

But a few people told me, “It’s really funny, everywhere I look, I’m seeing you, whether it’s in the news or in my personal pastime of listening to podcasts. It’s like Levels is dominating my mind share.” So, great success there. Couple backend performance improvements and persisted zones, which I will not get into the technical details because we cover that later. But it’s a really nice improvements that are going to open up efficiencies and additional product feature opportunities.

And then let’s see, preliminary conversion tests. So we’ve got a giant wait list. We’ve got a secondary waitlist nested within it, which is the double opt-in group, which basically is you sign up for the waitlist, you receive the “welcome to the waitlist” email. And then, if you’re detail-oriented and high intent, you read all the way through the fine print and you see another link that says, “If you’d like to participate in the beta, click here,” and then you submit a second form.

So we have tens of thousands of people who have done both. And Sam has kicked off some preliminary conversion tests there, which we’ll cover the results of, but overall, it’s the very beginning of starting to quantify both the value proposition and also starting to qualitatively understand who these people are and the degree of interest that they have in getting their hands on Levels. So, that’s great.

Tier one podcast, Broken Brain released this week. Dr. Mark Hyman boosted that to his 1.1 million followers. I’ve heard fantastic feedback. I haven’t gotten to listen to it yet, but, Casey, congrats on that big launch. We had tons of great coverage across the press. You can see a few samples of who we’ve spoken with and who has covered us already. Some of these are going to be longer features, like the men’s health piece is going to launch in January or February. So, this is going to be a long tail.

Dave Asprey, he posted his first story on Instagram about Levels. I don’t have exact numbers on how that worked out, but pretty awesome that that’s ramping up. And then another great outcome of the photo shoot, you can see the new app login loop that Tony put together from the photo shoot that Stacy and Megha ran for us. And so this will be like when you’re first logging into the Levels app, and I think it looks beautiful.

Let’s see. HVMN, I want to highlight this, they developed their new keto bar, which they launched this week as well. And they did so using Levels, and actually in their press document or their press release, they detail how they analyze glucose responses and formulated the ingredients based on CGM data with the Levels app, which is really cool, and obviously, a sign of many more of these to come.

And another cool one is Kevin Rose on a podcast. I actually am blanking on the show. Sorry about that. But Kevin Rose gave us an organic shoutout just saying, “Go check out Levels for longevity information.” And that’s very cool. He’s obviously a rock star in that space.

This is just scraping the surface. I mean, we had an absolutely huge volume of social and direct outreach from people who are just in love with our mission. And so, really huge week. I felt great. I was just grinning ear to ear every turn. So, thanks, everybody.

Tom (04:22):

Josh, I just want to jump in and add that there was also an organic shoutout, apparently, on Bulletproof Radio this past episode that was released. The guests and Dave talked about Levels for apparently a few minutes. So I haven’t listened to that yet, but.

Josh Clemente (04:35):


Tom (04:36):

… mentions everywhere.

Josh Clemente (04:38):

Amazing. Yeah, these are the biggest names out there. So organic conversation about levels doesn’t get much better than that in the biohacking community, at least. So we’re mixing up the flow of the meeting this week. It’s going to be a little experimental, so we’re jumping straight into Product & Eng. David?

David (04:59):

Kick it off with Andrew actually.

Andrew (05:01):

So we’re going to start experimenting with covering more of what Eng is doing. I think things get collapsed into project names, but it’s not clear to everyone what these even mean and what the benefits long-term will be. And so I’ll touch on some of that, and then after David goes, touch on a little bit more about scale and stuff like that so it’s a little bit less handwavy.

So, Jeremy has been working on persisted zones, and I think we’ve talked about it for a long time, and we’ve probably never effectively expressed why we’re doing this, why this is worth such an investment and what we’ll get from it before. So this is largely invisible to the customer, so there won’t be too many app changes from this.

Immediately, what it’s solving for is before, anytime you saw a zone, a lot of computation had to happen very quickly. And the problem is we had to read in your glucose for like a month’s worth of data to give you like a month’s worth of zones or something like that. And it just doesn’t work. It’s just too much work for us to do and we can’t keep a snappy interface or anything like that.

Replacing this with zones being built as they’re being generated is very complicated because you have to reevaluate them or recalculate them effectively. There’s a lot of edge cases and stuff like that that have to be taken care of that before just were happening automatically. So he has continued make progress on this. It is out for anyone who is an alpha user.

So if you’re an alpha user and you don’t notice anything, that is fantastic, because it means that everything is being built on the new system, which will really let us scale to more customers, but also unlocking a lot of interesting things. So like reports will be a lot snappier. You’ll be able to have a catalog. Right now, the catalog is limited to two months. It will be able to go indefinite. And so things like that. So that’s really exciting. Next.

And then I also wanted to touch on glucose anomaly detection. I think everyone has seen this before in the app and seeing what it is and seeing the goal [inaudible 00:07:13] that too much. Shining a light a bit on some of the engineering challenges with this is we’re making a lot of guesses because our end goal is something that’s just magical. It labels where you should have had a log. And it can be wrong, it can miss things, like we should’ve labeled something and it didn’t. It can label the wrong place. And so there’s this long tail of work after the feature is launched of refining it and making it more a better experience. Like the last 20% ends up, can take a long time, but that’s the thing that gives the holistic really good experience for people. And so Gabriel’s continued to make tweaks on this. It’s gotten really good. So definitely check it out. Experiment, if you’re very good at logging things, try not logging some stuff and see what happens.

Josh Clemente (08:04):

Awesome. We’ll continue having those engineering updates right up front, and I think that’s a great way of describing how all that behind the scenes work is translating into what we’re holding in our hands in the app. David?

David (08:20):

Well, Josh, can you play the video? So yeah, as Josh alluded to, we have now a really nice welcome screen. It’s a login video that customers are going hit first. And what’s cool about this is it’s an opportunity when customers are really excited to maintain that excitement, to set the brand mood for what Levels is, and have that preview before starting using the app, maintain the premium brand feel as well. So, thanks to Murillo and Megha for helping get this live, working with Tony.

Megha (08:55):

And Stacy.

David (08:55):

Sorry, was there a question?

Megha (08:55):

I was going to say, and Stacy gets a lot of credit for being involved in that as well.

David (08:56):

Oh yeah, for the filming and coordination. So there’s so many benefits to come out of these Levels photoshoots. Anyone who wants to participate next time, we’re always looking for models. There’s a bunch of other small features that were released this week. A lot of them don’t have screenshots, but that’s all right. Gabriel took care of some pernicious Android permission issues that we had. It was requesting all sorts of permissions that we weren’t using. So he was able to strip those out so that customers have a much more private experience. We don’t request things we don’t use.

And then we’re also launching, this week with our heart rate release, we’re going to be launching strenuous exercise autodetection that features a glucose rise detection. So we’ll flag your exercise as strenuous if it contains a spike, I believe, of at least 30 point rise, and then that will be automatically canceled out so it doesn’t affect your metabolic score. [inaudible 00:09:50] work on that.

And then right now every customer gets a weekly email with their metabolic fitness report, how they did that week and how it compares to the previous week. But the problem was that on your week one, we also showed you your comparison to last week, which was just no values. There was no last week. And so every customer was getting this weird email that said, “You’re 0% better than last week,” or just a strange experience. So, Hao took initiative to clean that up and got a different week one experience out the door, which is going to be really useful for all of our customers.

I took a look and audit at the learn module, which is, like content and education is really emerging as one of our core value propositions for customers. And we have a lot of things in the learn module but it hadn’t been updated for a while. So I did an audit and updated with probably 40 new articles for our customers and also optimized the images. If you’ve ever loaded the learn module and the images were slow, it may be because we were loading multiple megabyte images, which is not a great experience, especially if you’re on a cellular connection. So now they’re all very small, very snappy, and it should be a better experience.

Let’s see. Some UI tweaks from Xinlu that I’ll get to in the next slide. And then John was continuing to iterate on the community feature. Try it out if you haven’t yet. And the hamburger menu, it should be faster with the tweaks that John’s been working on. I think, Andrew, you covered Jeremy’s persisted zone part. I’ve been working with Evan to iterate on some metabolic score tweaks, and we’re trying out different distributions. We’re trying to figure out how to solve the problem, where people who are getting slammed down to the low scores, can we make that a bit more accurate and separate that cluster of users out? The ones who deserve better scores, moving them up, and the ones who probably deserve a little bit lower scores, not clamping them at 50. That’s ongoing. And we’re also working on additional challenges for the new challenges B2 framework that Xinlu pushed out. So, lots of great stuff. Next slide.

All right. Can you actually refresh it, Josh? It looks like it didn’t capture everything. Great, okay. Not laid out the best, my bad, but some really cool UI tweaks that Xinlu fixed in the app. So on the left, we’re adding a visual indicator for when your exercise is strenuous. A little heart icon will show up on that. And then in the center top, you’ll see that we’ve now changed the score ready icon to be a little bit more in line with the other scores. It has the same [inaudible 00:12:24] border. These are just very minor details, but altogether it goes to show that we care about polish, we care about a consistent experience. And I think it’s going to elevate the Levels app quite a bit. So these small tweaks matter.

Just below that, you’ll see there’s some now touch feedback. When you tap the buttons, they change contrast a bit. And on the far right, upper right, you’ll see that now the learn module, everything is consistent. Before, the card heights were all variable based on how long the title was. So just a small cleanup that is just really nice. And finally, when you open the app for the first time every day, you don’t have a metabolic score yet, and so we show a null, blank card. And so Xinlu added small label there that just helps you understand that there’s not enough data yet for a score.

And then last week… This is just one snippet of something that I’m thinking on right now. Last week I previewed, for a certain set of customers who don’t know where to go next when they get bad scores, how might we meet them there and help them uplevel them on what their score means? What are the principles of how they can think through optimizing their glucose response and what might [inaudible 00:13:29] placements?

And one thing that came out of this, you can go next slide, was I think, foundationally, we need to first start thinking about the in-app content consumption experience. So I’d like for us to start thinking about… Like right now in the learn module, when you tap an article, it kicks you out to an embedded version of the blog, and it creates this discordant experience where you have the Levels’ aesthetic and the blog’s aesthetic merged into one and it feels really strange consuming content that way.

So if we can develop a simple, integrated feeling for the content in our app, it can lay as a foundation for some of these more immersive educational moments that we want to pair in the moment when you get a bad score, and we want to show you a short video on what that means, or a short video on the principles of glucose optimization, we can do that without kicking you over to the blog, scrolling down below the fold, loading a YouTube video, clicking the full screen button. Instead, we can just show a video in the app with one tap. So more to come on that, but we’d love feedback. That’s it. Over to Andrew.

Andrew (14:33):

I want to [inaudible 00:14:34] inspired by Tom last week talking about how partnerships work, sharing a bit about how Eng complexity works with scale. And so this will be really quick. But so as you’re building products, over time, you want more sweet product features, and that’s what customers, they only really experienced this graph. And as anyone who has done anything with support or operations knows, as you get more customers, that’s not the only thing happening. A lot of processes break as well. So [inaudible 00:15:04] the next slide, there’s another graph occurring where this is like our intended scale. So like powered by like social media stuff, any good marketing campaigns, anything like that.

And for the engineering side, this is an oversimplification, but for the engineering side, go next slide, this is what we experience, where our ability comes in spurts. And at times we have very much sophistic capacity, other times we’re like, “Oh, crap, things are breaking.” And you can see little moments where things are breaking where our scale is above our ability. And if you do the next one, I give some examples of things. When does this actually happen?

So one example is if there’s a bug that happens 1% of the time, when there’s only a few users, it’s not a big deal. We can just deal with it manually or something like that. If we are doing a thousand customers a day, that could actually eat hours of time. And so that’s something that before we were able to ignore, we’re not able to in the future. We might have built something really quickly, so imagine like a sketch of a feature, or you’re building a quick shack or something like that, but it’s not going to last. It’s going to break for many reasons. It might be highly inefficient or something like that.

As there’s more customers, there’s things that used to work that might not work anymore. And everyone understands this with like support, early days, Mike was your buddy with a text message line. Right? And and that totally works, right? It got around that our product didn’t have a lot of educational features, but it just doesn’t work anymore. And it’s kind of something that fails slowly over time where it just it’s not providing the value it used to. Another thing is like rare things that happen, they’ll happen a lot more often. And things can break in really unexpected ways.

So like our outage a couple weeks ago was completely unexpected. We didn’t foresee this happening. Something invisible to us changed, and then all of a sudden, basically our database wasn’t working. And so, these are the things that happen. And so sometimes engineering is focused on very visible product things that you can see, other times, it’s complicated, hard to explain stuff, but gives us these step jumps that buy time later that we can focus on product stuff. So hope that’s helpful, but a high level view of how scale and engineering works.

Josh Clemente (17:18):

I love it. Our recent October ramp-up is a prime example of this. We set some abilities in place. We then outscaled them, and now we have a little extra bandwidth. It seems we’re keeping up nicely, but honestly, with the press push, we might be back to breaking stuff fairly soon here. Cool. Any questions on the Product & Eng stuff before we move ahead? All right. Mike, I’m accelerating you to just after Product & Eng.

Mike (17:47):

Awesome. Great slides, Andrew. Super helpful. It was a great week. We [inaudible 00:17:53] 30 calls with our customers. Areas of focus do remain unchanged, but just want to call out that things are trending in the right direction. Definitely getting more positive feedback about the getting started process, and also, shoutout to Miz for working with [Allie 00:18:10] to get the video live. Education piece too, still an area of focus, but we’re starting to get more feedback. Like this week in particular, a couple people called out the education and insight section of the app as helpful. Getting those quick tips is really nice to see as far.

As common questions, just one in particular I want to call out around challenges. We’re hearing more so from our customers that they want to experiment, they just want to make it easier. You know, “Plan it out for me. Make it easier to accomplish these tasks.” So I’m excited given Xinlu and David’s work and the mock-ups that we saw, I’m really excited to get that live to the customers and see if that changes anything. As far as excitement, super high. I’m not going to call out the quote of the week, but just for context, on the calls, I typically like to ask people now that they’ve experienced the product, how would you describe it? And just the description of that individual’s perception of Levels is pretty cool, I will drop all of it in the weekly write-up tonight.

Josh Clemente (19:16):

Perfect. Great update. Thank you. Miz?

Miz (19:21):

Great. So on the support side, busy week. We’re up just about 10% in terms of support volume. And so to the points that Andrew made and that Mike made earlier, things are really manageable when it’s slow, when you have a small number. But our team size has relatively stayed the same but support volume is increasing quite a bit this week. So, hats off to the team for handling this pretty well. We had 49% of our contacts. So half of our conversations are handled within 15 minutes during business hours. So this is pretty exceptional, and that lends pretty heavily to the positive feedback that we’re seeing. This is just Help Scout conversations. So, chats in the app, which are increasing, which is fun to see, as well as the majority of just email conversations, replies to emails that we’re sending out, these kinds of things.

These are conversations when things are going wrong or when customers have feedback or questions. So it’s a small subset of our overall customers that are contacting us this way. Not mentioning here all the social media activity this week. So, plenty of mentions on Instagram, on Twitter, on Facebook. And so Mercy’s been holding that down. We’re being much more engaged, cheering folks along, answering questions on social. So that’s really been great to see. Like Mike alluded to and I mentioned in previous weeks, the onboarding video that we were working on with Allie is live. You can see it on [Splashtop 00:20:39] as well as in the help docs.

And so this takes care of a lot of the frequent questions that we get in onboarding, a lot of the issues that people run into. Not realizing that they have to download two apps, confused about which app to use in which cases, “Can I get my sensor wet? What do these spikes mean? How do I log activities?” A lot of the basics that we take for granted as we onboard different types of customers who have different contexts on the product, the more we can share upfront, the more successful they’ll be. This is an attempt at that. So you can see those videos live, which is great.

But one smaller thing that doesn’t affect a ton of customers but it’s worth mentioning, we sometimes have customers that have higher than average glucose readings that we’re seeing. We’re not physicians so we can’t get medical advice in these cases, but we do want to alert them to the fact that it’s something they might want to look into. Xinlu helped with an awesome dashboard here. And it’s been sitting for why we’ve been trying to figure out how to use it. We finally tweaked it to get it just right. A few more changes necessary, but starting to outreach to a small handful of customers that have cases that they should follow up with their physician about. So just doing the right thing, making sure that people feel cared for if there’s something worth looking into.

And finally, wanted to call out some positive CSAT comments. These aren’t easy to get. And my favorite one here is the last one, which is a little bit cut off. “Customer service is on point. Hope you can scale.” That’s the key one. And so this is awesome that we’re doing today. We’ve got to keep this up, and we’ll be pretty intentional about it. All these support interactions are really, really awesome opportunities to build the brand, to build trust, and to leave customers feeling great about their levels of experience when things go wrong, when their sensor fails, when they have an issue applying and they’re in pain. So we’re there to help. And that’s a small subset as well. I’m not saying that that’s a common case.

You can see some of the feedback here. “Amazing, helpful, answered all my questions. Service standards at your company are some of the best I’ve encountered. Quick and professional. Thorough and quick to reply. Top-notch, responsive, prompt, friendly, thorough.” These are the comments you’re getting. So these aren’t [inaudible 00:22:44]. This is the majority of them, which is awesome to see. So keep it up, team, and yeah, happy to see this. Next slide, Josh. I just have a few numbers to share.

So NPS and CSAT are two metrics that we can use to gauge how we’re doing in different areas. They measure pretty specific things. So David’s spoken to the NPS survey that we be implemented. It’s now implemented in the flow, right before a customer download’s their final month report. There’s a quick questionnaire that asks, “How likely you to recommend Levels to a friend?” And then CSAT is another metric, which is basically customer satisfaction, specifically on support. So at the bottom of every support conversation there’s a little [inaudible 00:23:24] that says, “Let us know how we’re doing,” and there’s three buttons to click there. If they click through, they can leave comments, and the same is true for the NPS comments.

And so you’ll see the NPS flowing the user feedback slack channel. This score is pretty exceptional, a 61. And so I included a link. I can shoot it in Slack as well, just for benchmarks across the industry. You can see where Apple lands, where Netflix lands, where some other consumer brands end up. Where certain sectors are in terms of healthcare, not so great in terms of healthcare systems and doctors and physicians. And so for a consumer brand, this is a pretty exceptional score, and yeah, happy to see it here. We’ll track these week over week to see how we’re trending over time and make sure we keep things up in the right way. That’s it for now.

Josh Clemente (24:10):

Love it. These metrics that are really helpful to see. So, looking forward to tracking these. Great work, ops team. All right, quick beta trends. Let’s see. Highlights here. So you’ll notice on the next few weeks, we’ve ramped back up. We’re now back into the mid hundreds on orders pending. I’ve also included the monthly count, so you can see the massive spike where we doubled our output between September and October. And then now we’re coming down, but not really, still very high. And this month our orders are flowing in rapidly due to what you’ll see on the left side, the partner codes. So the D0 or E0 codes, one, two and three there are May, June and July, double opt-in conversion tests.

So these are the things that I mentioned at the beginning of the meeting today that Sam is running for conversion test rates. We’ll dig into that a little bit further. And then the Wearable Challenge five, we had huge signups there. And then Broken Brain, which Casey was on just this week. We already have 43 conversions, which is significant. So, really awesome. All of these codes are new this week, which is what we want to see. We’ve got people contending to ramp conversions through the roof. So, good week there. And I think that’s the highlights there. So jumping ahead to the conversion test. Sam?

Sam Corcos (25:24):

So we wanted to just run a simple test. You can pull up the document and notion for why we ran it and what the test was for. Short version is we’ve had this waitlist going on for about a year now and we were curious to see if we’re losing money by not engaging these people. So it’s very possible that every month that we’re losing a million dollars in value due to just not engaging with the people on our waitlist, which would be bad and would mean we probably need to take some action. So we sent an email to a subset of people in May, June and July and the conversion rate was basically consistent across all three months. There was basically no degradation with about a 5% conversion rate. So, very positive. It shows that people are still super engaged and really excited to get onboarded. So that’s the result.

Josh Clemente (26:22):

Well, more of this to come, obviously, but a nice early signal.

Sam Corcos (26:28):

Yeah. And we still have a 10.4 in cash. Evan fixed the recognized revenue chart so now it’s mostly up to date. I think we still need to include information related to subscription revenue, but we’re slowly but surely making our charts correct. Next is the weekly. So last week ended up, November 8th ended up being a record. And then this week we’ve doubled that. So, yeah, big week.

Casey Means (27:03):

A lot of the press is asking what our month over month revenue growth is. And it’s like, “Well, it’s a hundred percent.”

Andrew (27:12):

And that last bar is only four days, right?

Sam Corcos (27:14):

Yeah, that’s right. It’s only four days.

Josh Clemente (27:18):

Love it. Good problems to have, if you can call them problems.

Sam Corcos (27:22):

Yeah. I feel bad for Miz.

Josh Clemente (27:24):

Sorry, Miz.

Miz (27:25):

We’ll be all right.

Josh Clemente (27:28):

All right. Instagram update.

Megha (27:30):

Big week on social. So we are almost at 10,000 followers for Instagram, which is great for us because that means we’ll be able to add a swipe up feature in stories and drive direct links back to our site, our blog posts. So we’re really looking forward to getting to that milestone. We’re at about 98 something right now. A little bit of a look at demographics. Stacy provided this data from later. It’s cool to see that about 57% of our Instagram followers are female. My assumption was that we skewed a little bit more male, but it’s good to see this. Another fun fact is that the Dhru Purohit podcast Broken Brain, their audience is also 75% female. So maybe there’s something in this kind of female demographic that we can explore. And the majority of our followers on Instagram are between 25 and 44.

We’ll be doing this type of analytic deep dive every month, but since next week’s Thanksgiving, we pulled it forward. So in the past 30 days, we had about 2,000 followers. That’s about 25% of our total follower count. I think as we grow, we’re going to see that monthly follower count increase, [inaudible 00:28:37] increase over time. So just some stats. We’ll be pulling more insights about this over the coming weeks and months. Next slide?

Our top posts on Instagram. These are all posts that we did and pretty much the past 30 days. What’s interesting here is that the biggest takeaway I think is that these are like simple, clear, minimum caption posts that I think are really native to Instagram. We definitely pepper these things in with longer form content, but just an insight or a feature content. On Twitter, we had, the main thing I want to call out is just how much momentum we had around the fundraise. We had Vijay Pande, the general partner from a16z post this insane tweetstorm that then I think spurred a lot of other investors to comment. So it’s actually just a very… You guys should all be so proud of yourselves because it’s really inspiring to see how much the community is really aligning with our mission.

And some notable shares I’ll call out. We had Dr. Mark Hyman post about the Broken Brain Podcast in his stories. He has over a million followers. We also had the Diet Doctor, which is a really well-known keto and low-carb site post about a podcast Casey was on. Over a hundred thousand followers. And then Dhru Purohit had actually posted about us in his feed, which I think is really cool. It’s permanent placement. And in less than 24 hours, the video he posted in his feed got over twice the views we got of the brand video we posted on our feed earlier this week. So these influencer placements really do broaden our reach.

Josh Clemente (30:20):

Awesome. Great update. Thank you, Megha. Let’s see. Tom?

Tom (30:26):

Awesome. So this was our best podcast week ever. We weren’t planning on this to be the case, but it just happened. It was the most total podcast release recorded or secured, so I think 22 total. We had eight released, which is also a record. We had the most sales conversions in a 24 hour period from any podcasts with Broken Brain, about 50, if my numbers are correct. So that’s also a record. And then, yeah, I highlighted a handful here who are tier one shows that were either released or are upcoming. And yeah, the momentum right now is just crazy. I mean, we could probably do a slide on any of these individual podcasts, but there’s just too much to talk about.

I’m looking now and BossBabe comes to mind. I had an amazing call with the founder of BossBabe. They have millions of followers across all their channels, just an enormous platform. So, Casey will be doing that show in the coming months. And yeah, I just realized during this call, this isn’t even comprehensive because I got so many LinkedIn messages over the last few days after the press announcement, some of which were podcasts, so asking for Casey and Josh. So I need to get back to those and then we’ll add them to this slide. All right, next slide. Also, one of my friends texted me, who I barely ever talked to about Levels, and said that Dr. Casey is a celebrity to her at this point. So just as someone who listens to health and wellness podcasts and has not even been focusing on Levels or talking to me about Levels has come across Casey that many times.

All right, zooming in on Broken Brain and Mark Hyman. So as mentioned, about 50 conversions in 24 hours. Just for reference, Kevin Rose is by far our top performing partner, had 35 in the first 24 hours. So this is an enormous sign. I think we’ll be well over a hundred within the next 24 to 48 hours, which is really exciting. Awesome blog posts on Dr. Hyman’s blog, which is just huge. And then I don’t even think Casey and I mentioned this to anyone else on the team, but they have produced a full act docuseries. Drew, who’s the CEO of Mark Hyman Enterprises, and Mark along with a lot of experts in the longevity space called the Longevity Roadmap docuseries. They estimate at least 50,000 people are going to be purchasing and watching this, and they want us to be one of their select affiliate partners. So basically the audience will get access to content tools and technology that they can purchase after watching the show. So we’ll be an affiliate partner of theirs.

And again, this is just huge. I want to take a minute to just recognize that Mark and Drew, six months ago, probably top three or top five targets overall for us in terms of podcasts, influencers, affiliates. So this is huge that we’ve solidified this, and really it was just a masterclass in how we want to develop these relationships. Casey had interaction organically on Instagram with Drew. We got a warm intro from someone in our network. There was a really authentic product trial to start with Drew. And then after we’ve done a podcast organically, we’re now moving into a paid affiliate relationship. So, really exciting stuff here. Next slide.

All right, zooming back out, so this is just a snapshot of some of the key partner events over the next two and a half months. Not comprehensive by any means, but these are some of the top names. So just a couple to call out. Wellness Mama is our next largest top tier podcast that will be dropping December 21st. We’ll be doing a couple of gift guides most notably with Bulletproof and Ben Greenfield, which will be really interesting tests. I got verbal confirmation over texts that we’re going to be good to go for a Ben Greenfield interview in January, which is huge. So we’ll report on that more formally once it’s locked in. And then yeah, this docuseries will be launching with Mark Hyman in January, the Zero Partnership launch in January. So, tons of exciting stuff coming down the pike.

Josh Clemente (34:39):

All right. Very cool. Great update. Thank you, Tom. Let’s see. Press update. Nice.

Casey Means (34:46):

Yeah. So as we’ve talked about already in the call, the press was just amazing this week. I just, I really do want to shoutout, I mean, certainly Tom, Josh, everyone really contributed to this. Our PR company JT-PR has been phenomenal and really are like an extension of our team at this point and I’m just really impressed by their work. So they’re listening, thank you. These are some of the higher tier outlets that we got this week. So Crunchbase, Yahoo, VentureBeat, TechCrunch, Business Insider, Fitt Insider, just a ton. And in terms of pickups of our press release, it’s in like the 80s, that people basically picked it up and reposted it. So, pretty amazing and successful, especially for a seed round of funding. It was just monumental momentum. Next slide.

Just some examples here. These are not just mentions. We got full articles. I would say something that was really wonderful about a lot of these posts was they were actually really good journalism. Like people talked about our mission. People talked about the issue of metabolic dysfunction. One of the articles just started with like, “Metabolic dysfunction is the biggest problem you’ve never heard of,” or something like that. It was really, they really understood, I think, what we’re trying to do. And a lot of them were able to link it with risk of future disease and avoidance of that with performance and nutrition and just cover the whole gamut. So I was just very pleased with the messages that came out in these posts. And they were all positive.

I also just want to shoutout Stacy because the images, I mean, it’s just hard to understate how valuable these beautiful images are for making… I mean, I think it really allowed the press to feel comfortable posting these cover stories essentially with big photos. And so every single photo that basically that was put in these top tier outlets were from Stacy. So, thank you so, so much for your hard work. Also, a lot of Mike in these images. So I just wanted to call that out. Thank you for doing an awesome job with all these great photos, Mike. Next slide.

Here’s a couple more examples and just more great images from Stacy. I also just want to do a quick recap of some of the trends we saw on SEO. So in the top right there, that’s basically total users per day. We went up from about around 2,000 users per day to nearly 10,000 on the 17th. During our seed raise, it was by far our biggest day of traffic by a long shot. We increased our backlinks monumentally. We had 225 total backlinks in October, and thus far, we’ve had 662 backlinks in November, most of which came on the 17th. And social traffic was massive. We tend to get about 12% of our traffic from social and it was 25% on the day of our launch. So like usually about 600, every two days, about 600 people are coming from social to our site, and we had nearly 4,000. So I think the Twitter storms, the resharing, it’s just hard to understate how valuable that is for traffic. So, really huge week and just huge thanks to the whole team for being so on point with this. Very, very exciting.

Josh Clemente (38:11):

I got an update from JT, Jack Taylor just now, and I don’t know anything about impressions, but they said that we got 7.8 billion impressions. Does that sound like something that could be possible? If so, it sounds like a very high order of magnitude, so, congrats, everybody and-

Casey Means (38:27):

I think I called them John Taylor PR because I’m tired, but, Jack Taylor, sorry about that.

Josh Clemente (38:33):

No worries. Cool. Great updates. All right, we’re onto the individual contributions here. So I think we’re going to fill out the hour with this. And we do not have a story of the week after this because we had such a long update today. So, Mike, [inaudible 00:38:49].

Mike (38:51):

Yeah, I’m happy to be back on the forum. I wasn’t here last week. There’s still a lot of work to do, but it was pretty awesome. Not just that, all the other traction we had and then all the positivity on Twitter from people that have used the product or are actively using the product right now. So it was really cool. And I got a bunch of messages.

Josh Clemente (39:11):

Awesome. Casey?

Casey Means (39:12):

Yeah. I mean, basically what I’m excited about is every single thing that’s in this slide [inaudible 00:39:18]. It was one of the craziest weeks ever, I think, in my life. And just being a part of this, I just feel so grateful every single day. But I would say one of the biggest things that was a highlight of this week was Mike Haney’s onboarding. I mean, it’s so great to have Mike on board to have a partner in this content operation. And it was just such a great week. Mike jumped in so enthusiastically and has read probably thousands of pages of our documentation in the past couple of weeks. And so, just huge kudos to the just effort of jumping in and being really strategic and just thinking really big about content. I’m so excited for what’s to come.

Josh Clemente (40:00):

Sure. Mercy?

Mercy (40:03):

I am excited just about the press announcement finally being out there. It was pretty crazy to go through all the mentions that we had on Twitter. I think I went through over a thousand mentions, which was wild just in one day. So it’s cool to see how excited everybody is. So, congrats everyone.

Josh Clemente (40:22):

[Ariel 00:40:22]?

Ariel (40:24):

It’s pretty much the same for me. I’m blown away by the level of response to the press announcement. I don’t really know what I was expecting, but the level of response is like totally exceed whatever expectations I had. So yeah, really excited about that.

Josh Clemente (40:36):

Nice. John?

John (40:40):

I’m also excited about the press announcement. Personally, we rented a house in the central region of Columbia where people from [inaudible 00:40:48] escape from the cold, and I’m excited about the good weather here. We are with my parents and it’s good to see them again after a few months.

Josh Clemente (40:59):

That’s great. Enjoy. Miz?

Miz (41:02):

One thing that got me feeling good this week was a lot of the attention to detail that I’ve seen across the team. There are a few different examples, but one that comes to mind was the video embeds on slash start showing iOS or Android based on browser, like so obvious, so simple but make a huge difference in user experience. So there’s that example, there were a few others on the medical review board and just all the UI improvements that are small tweaks here and there, those really, really add up. So, happy to see that quality bar being separately high and across functions.

Josh Clemente (41:33):

Definitely. Mike Haney?

Mike Haney (41:37):

I’m excited that I’ve made it through week one. And I just want to say thank you so much to everybody who’s been so generous with your time this week to help just introduce me to the company and guide me through the systems, the documentation, give me your thoughts about content, explaining what you do in the company. I’ve never been through an onboarding process that’s been so smooth and been able to hit the ground running so fast. And particularly I want to call on Casey. Thank you for all the time you’ve made available this week to help talk me through day-to-day what we’re up to and what we’re doing. So, just an awesome first week. Thank you so much, everyone.

Josh Clemente (42:14):

Great to hear. Super glad to have you up and running. I’m most excited, I think, about zooming out. We just had this huge press announcement and thinking about how we got here, and I want to highlight a few crazy things. Our company is non-standard in many ways. We’re all remote and we practice a bunch of, I think, techniques that are blowing people’s minds right now. One of the biggest ones, which I got to give Sam the total credit on, is the background hype that is created by the total transparency that we practice.

So, sharing documents, basically promiscuously. Having tons of investors and influencers in the same document at the same time creates an unbelievable amount of buzz that it’s a frenzy, it’s a feeding frenzy, and this is going to be a case study in the future of how to run a process. I think that combined with, I think, culture building and just the intentionality that everyone on this team brings to the work they’re doing is just super awesome. And it is not… Each one of these things is a separate, I think, experiment in innovation and in company building. And I think we’re crushing it. It’s awesome. So, thank you. Evan?

Evan (43:25):

I’m really excited about glucose in general, and so the fundraising news coupled with how popular it’s been really helped validate that all the people on this call aren’t just the only weirdos in the world who are interested, and everybody’s actually really excited about the mission and what we’re going to accomplish. So, really good external validation. Love it.

Josh Clemente (43:45):

Yeah, for sure. We’re out of our echo chamber. Megha?

Megha (43:50):

Of course, people are excited about all the big placements, press announcement, fundraise. I listened to almost all of the podcasts we’re on, and one of the things that I’m really excited about is this concept of a nutrition biowearable really becoming more mainstream. I think Levels is really at the leading edge of this new category that we’re creating. And hearing that term, hearing more people say it in a way that we said GPS 10 years ago, I think is really, really exciting. So, that’s something I’m really excited about.

Josh Clemente (44:19):

Definitely. Tom?

Tom (44:22):

So the press announcement was just beyond exciting for me, and frankly just really surreal in so many different ways. In ways, it was like a merging of my professional and personal worlds. I get so many text messages from friends and former teammates and LinkedIn messages and people were all saying the same thing. Like, “This is incredible and I had no idea you were at this company and this was like one of the most exciting startups out there, period.” So it was a really personally exciting week. And then the other thing I would say is I had my first meeting ever with a Levels’ employee in person. So that was really exciting. Shoutout to Casey. We met up in New York. I was there last minute for a brief period of time and we got a couple of low-glycemic drinks and talked about all things metabolic health, and even met with one of our podcast partners. So that was a real highlight for me.

Josh Clemente (45:15):

Nice. More of that. Hao?

Hao (45:19):

I’m super excited to listen to all the podcasts released in the past couple of weeks, and which means probably I need to walk my dogs longer even though it’s like 90% raining outside nowadays. So, but yeah, I’m just want to listening.

Josh Clemente (45:40):

Nice. Laurie?

Laurie (45:43):

Gosh, how many smiles are there on this call? I mean, every one of us are just grinning, right? This is exciting to be part of. I’m looking forward to every week on Friday morning. Yeah, this week was crazy and I’m not anywhere near in the position some of you are, but this is super exciting for me. Yeah, we’re going to have Thanksgiving probably in my daughter’s driveway on a little card table while they’re over there, but at least we’ll be together. So I’m looking forward to that too. So, good to see you guys.

Josh Clemente (46:18):

That’s great. Enjoy that, Laurie. Sam? Close us out.

Sam Corcos (46:23):

Oh, man, too many things. I think echoing some of what Josh was saying is just how incredibly capable the team is. I was, I think, we ended up getting shot. I basically just did email the whole time, but that’s okay. I’ll have to reschedule it. I remember thinking how Tom and Josh and Casey just had it all handled. At some point, I thought, “Should I check on them? It seems like everything’s just working. That’s interesting. It’s great.” I also-

Tom (46:58):

Check on me though, I will say.

Sam Corcos (47:00):

Yeah. And I’m excited that Mike Haney is getting started. I’ve been feeling incredibly guilty that we haven’t found somebody for Casey for such a long time and she’s been working six or seven different jobs while at Levels. So I’m glad that we finally found someone for that. And on the personal side, I’m back in Sacramento at my parents’ house and it’s pomegranate season and we have this huge pomegranate tree, and yeah, I’ll send a picture. Their fresh pomegranates right off the tree are just so incredible good. So, one of my favorite things.

Josh Clemente (47:37):

Post the data.

Sam Corcos (47:39):


Josh Clemente (47:41):

All right. We’ll look at that. We’re right on time. No story of the week this week due to the massive update, but I still feel like we had a full meeting today. So, thanks everybody for contributing, for crushing it. We’re in a new chapter for Levels and it’s pretty exciting. So, congratulate yourselves, enjoy a great weekend, and we’ll talk soon.