November 19, 2021

Friday Forum is an All Hands meeting for the Levels team, where they discuss their progress and traction each week.

Josh (00:00:00):

All right. I’m going to jump in. All right. November 19th, 2021. I cannot stand it when the layout doesn’t stay set. Sorry for the weird layout here. Big news, the Levels Metabolic Panel is live. I think we have about 50 signups right now. This has been a long time coming. Huge, huge effort. Tons of background work to make this happen, but our members now have access to at home phlebotomy, including a cardiometabolic panel that we put together, including fasting insulin, glucose, A1C, cholesterol, including the LDL, HDL breakdown, triglycerides, and C-reactive protein. So these are analytes that we feel very strongly about and our advisors feel strongly about, and that we are incrementally introducing into our education and our content, and now our members can get access to them in a very convenient fashion and the results will be loaded directly into the app. This is huge. Congrats to everybody who worked on this.


Lots more to come as we learn from this first rollout, and I’m sure JM will have an update. Nutritionist Pilot v2. We’ve now got about 40 members working with a nutritionist, which means paying a nutritionist to take a look at their Levels data and help them out with the experience. This is awesome. Still learning from that, we’re going to be experimenting with whole new level. So we’re doing some scaling experiments. Many of you probably know that we’re doing increasing cadence of episodes, so we’re releasing more than two per week and going to measure the outcome there and see how this goes. We’re also introducing a scalable intro strategy so that we don’t have Ben having to do every single introduction every single time. So this will allow each host to do it themselves, and we can then keep this pace up.


The second edition of Dr. Casey’s kitchen newsletter went out and shattered the previous open records for an email. I think we’re at 42 plus percent so far, and that’s quite exciting. Most of the content is right there in the email body. So the click through rate is not something we look at here as this is entirely about how many people are interested in opening that email and learning from it. And then we’ve got a exploration going on. Shout out Scott for taking this on, but looking into what metrics do we care about for product stickiness? So Scott’s been writing up an exploration here, done a couple rounds of iteration, but basically looking into product market fit versus net promoter score. The goal is going to be to likely replace the net promoter score with product market fit question for the week one to three survey, and we’re going to do a podcast on this next week.


This is going to be something we’re going to care a lot about for a long time. So figuring out exactly how we’re measuring stickiness and retention, most importantly. So lots of… We’ll likely be measuring many things, but just so everyone is aware, the product market fit question is how would you feel if you could no longer use Levels? And the goal answer is very disappointed. So if someone is very disappointed that we would take it away, that means that they care a lot and are likely to retain. And that’s different from the net promoter score, which is how likely are you to refer Levels to a friend? So anyway, all good stuff. Continuing to get better insights into how we measure, especially as we move into membership. In October, our refund rate was the lowest ever. I’m not sure why my emojis did not show up here.


But anyway, the refund rate at lowest ever is a very good thing, especially after we convert to a membership. There’s probably some psychology going on, some behavior stuff behind the scenes that help people feel better about their purchase when there’s sort of a breakdown of membership fee versus CGM cost, but this is quite cool and we’re going to keep trying to figure out exactly what’s behind it. We’ve got an app tracking survey out with 856 responses so far. The new Snowflake data warehouse went live. Shout out [inaudible 00:03:45], a lot of work that went into this. This will eventually replace Retool for explorative data analysis and insights. So lots more to come there. And then we have in-app signup. Moving quickly, I think David had a shout out here because the way we’re going about incremental improvement here was very cool. We’re actually using the live version to incrementally work through sort of blocking and tackling hurdles.


So end to end signup is now possible in app, which is really cool. You’ll see a bunch of faces on the screen here. We’re continuing to move through our operator round and getting affiliates on board. We had a couple great shout outs this week, including Tim Ferris, Matt Frazier wore Levels on an Instagram post. And let’s see, we had a couple reviews. So Casey is now featured as a reviewer or a testimonial on several books that are coming out from Dr. Godfrey, Dr. Perlmutter, Dr. Ovadia, and upcoming from Dr. Rick Johnson. And so all this, quite exciting. Yeah, let’s see. Yeah, lot of great testimonials. Very good week, right?


Jumping ahead. Want to welcome Campbell Baron. Everybody probably knows Campbell or has heard of him. Campbell’s been helping us with quite a bit of stuff, production and specifically the culture video series. Campbell’s a content creator, he’s a host, founder, Canadian, and also just a very strong supporter of Levels and kind of a real powerhouse in terms of understanding how to build content that people find relatable and deeply, deeply interesting. And so I appreciate him being a part of the initiatives we’ve got going on at Levels. Thanks for taking the time to hang out.

Campbell Baron (00:05:30):

Thank you. Thank you, Josh, for the kind words. And thank you for including Canadian, proud Canadian. I’m Campbell Baron. I’ve had the pleasure of meeting most of you, but not all of you. I worked on the culture series last summer and I appreciate your time. So today I want to talk about content creation at Levels, kind of my interest. I’m fascinated by the intersection of media and technology, but before I do, so a quick story, a little backstory. In January of 2021, a friend of not mine named Ben took a job at a startup called Levels This Company. And I had seen Levels occasionally on Twitter before, but I wasn’t paying too much attention, although I probably should have because after Ben joined, I pretty much never heard from him again. That is half of a joke.


Nevertheless, before Ben, before Levels, I come from a media background. I spent two years working at the CBC. I started a podcast, I sold the TikTok account and have worked on a few brand videos in between. And as soon as Ben fell in the void of Notion Docs and Loom videos, that is a day in the life at Levels, I started to become more interested in the company. What is metabolic health? What are you guys working on? And I think my first entry point into that rabbit hole was in May of 2021, I had the opportunity to interview Sam on my podcast. And 24 hours before our interview was scheduled, I received a list of recommended reading and watching from Sam himself to make our time together as productive as possible. Oh, nice. I’ve since learned that that is a superhuman template, so maybe not as special as I thought. Nevertheless, I didn’t want to embarrass myself in front of Sam, so I studied that email I guess like someone would prepare for an LSAT essentially.


So if our podcast taping turned into an impromptu pop quiz about my commitment to Levels, I was ready. Luckily it didn’t, but I do know more about closed loop systems thanks to the Levels Secret Master Plan. But my perspectives on the company really start to form when I had the opportunity to interview almost every full-time Levels team member as of June 2021 for the now hopefully infamous culture video series, five videos, 20 something interviews, two months, a massive undertaking existing of me repeating the question. When you think about asynchronous and remote first, what comes to mind? Turns out a lot of things. In addition to around 50 and other questions that were then edited down from hours to minutes to make the videos more consumable. And it was that project, that culture series that really opened my eyes to arguably something just as exciting and to me as solving the metabolic health crisis, creating a media brand while doing so.


And this all really started to make sense when I talked to Mike Haney for the culture series, because one of the things Mike said when we spoke last summer was how rare it was for a non-media company to invest so much in building an adjacent media brand on the backs of real journalism. And that’s really interesting to me because the idea that every startup should be a media brand on paper sounds fine, well, but through a blog post a month, that doesn’t really count in my mind. But Levels is very committed. And not only is metabolic health related journalism at Levels of priority, it seems to be like it’s a necessity to educate potential customers about the importance of their metabolic health. So they could decide if the Levels product is right for them. But what’s fascinating about this system is the incentive. The incentive is not click bait articles, it’s not ad supported journalism. It’s not gotcha journalism, it is just real content.


And to me, the goal of the Levels blog and how it’s integrated into the greater mission of the company gets me excited that perhaps Levels is perfectly modeling how a media brand can coexist alongside a technology company. There’s a lot of talk about what does the future of media look like? And I think if you ask me, I think we’ll be seeing a lot more of this. Not to say traditional media won’t necessarily exist, but I think that this model coinciding next to each other is really, really interesting. But the other side of the Levels media story is kind of building in public like this radical transparency, if you will. And I’ll admit that when I heard that Levels was planning on making their investor updates public to the internet, I impulsively thought to myself, what nut job leaks their own internal documents?


But when chatting with Josh Clemente for the Culture series, his reasoning seemed sound enough. And what can’t be ignored to me is the benefit of building in public in regards to community and in regards to general excitement around the product. Every friend of mine in the world of technology and startups knows and respects Levels and that universal admiration is not common. And I have to imagine that the content you put out and the documentation you release really makes up for a large chunk of why that’s the case. So as we come out of the pandemic, what the future of work looks like is to me kind of TBD, but it seems like in the remote first base, just as a result of the company building content, you’re certainly leading the way. Nevertheless, as I tried to add this back into kind of like a final thought here, I would say I think Levels from my perspective, has a very unique opportunity to combine these two forms of storytelling, high quality journalism and then building in public to eventually produce a content machine that will pay off in spades as the company’s core product evolves.


And I imagine that flywheel grow and expand different verticals, different mediums, it’s very exciting. So if there’s one takeaway I would say is lean into content, create as much of it as possible, there is very little downside and a lot of upside. And at the end of the day when Levels is the next aura, and you’re all reflecting on the journey, I promise you, I promise you, nobody on the Zoom, we’ll say, “Too bad we created all this content.” You’re not Quibi. Thank you everyone for the work that you do, for the content that you create, the software you build, and I appreciate your time.

Josh (00:11:48):

I don’t know how to follow that up, Campbell, you just summarized all the missions goals and successes so far. Really appreciate that.

Campbell Baron (00:11:57):

I’m a big fan of yours and yeah, thank you. Thank you for letting me babble for a few minutes in front of your-

Josh (00:12:03):

You’re now formally the spokesperson of the Levels content department.

Campbell Baron (00:12:06):

All right. Mike Haney, watch out. No.

Josh (00:12:11):

Anyway, Haney’s the one that just nominated you.

Campbell Baron (00:12:13):

Okay. Oh yeah, no. Okay. All right. Wonderful, wonderful.

Josh (00:12:17):

Well, Campbell, thanks again, really appreciate this, the work you’ve done with us so far. And I’m looking forward to many more projects together as you kind of share your platform, and hopefully we can eventually share ours to continue to make this thing happen.

Campbell Baron (00:12:31):

Wonderful. I’m going to bounce for a meeting in three minutes, but it was great to speak and thank you everyone for your time.

Josh (00:12:38):

Awesome. Have a good weekend.

Campbell Baron (00:12:39):

Take care.

Josh (00:12:41):

All right. Jumping straight from that into culture and kudos. So Levels helps you see how your food affects your health. Couple of kudos here. So first off, the content machine. The content machine is not just about educating about metabolic health. We’ve got a number of examples that continually stream in week after week about the secondary effects or possibly primary effects, but certainly at least secondary of the content we’re producing about how the company works. And this is everything from exceptional candidates to people at the periphery, like those at the big companies that we look to create partnerships with. I personally received a message this week from somebody high up at a company that we care a lot about who reached out and just said, “Thank you for the content you’re producing. It’s really, really helpful.” And as you can see, there’s a couple examples here of people who have been listening to the podcast, have been making great realizations and have decided eventually to reach out to us, not because they’re interested in a new job, but because they’re interested in working at Levels.


And this is, it’s really hard to overvalue that. So I just want to shout out to everybody involved in creating the content, we’re creating and circulating it and distributing it and closing feedback loops with it. It’s really serious. It’s a serious benefit. And then another one over here, I mentioned it briefly, but this is a great example of rapid sort of focus communication iteration where Jeremy and Gabriel had decided to essentially move from high fidelity design work on the purchase flow to rapid incrementalism using the live version of the app. And I’ll let David say a few words here, but essentially the goal is to align parties quickly without any excess in his words, croft, which I actually didn’t know that term until just now. David.

David (00:14:25):

Yeah, so the thing that I like about this was we decided to just push our in progress changes live to the app, and then instead of taking a lot of more [inaudible 00:14:36] back and forth, here’s like the ultimate design. It’s just no, let’s look at where it is currently and what’s the biggest blocker there. And then it really helps focus prioritization where you can say, okay, the third slide is using the old white theme, whereas everything else is using the dark theme. So it doesn’t matter what the perfect design is. First, let’s just take the old white theme and make it dark theme so it fits in the app and it really just brings into crystal clear focus what the very next action is and then enables very fast development. So yeah, just wanted to shout out the team for this project in particular because we’re on a tight deadline. It was a super good model to really focus our efforts and make sure we have the best chances possible on getting it to members as quickly as possible.

Josh (00:15:17):

Love it. Thanks David. Jeremy, Gabriel, Tony, Haney, Ben, lots going on here. All right, two more. So the Blood work launched. This is a huge project. It amounts to a parallel product offering that could be equally as meaningful as CGM. It not just benefits on its own, but it also benefits the CGM data that we’re producing because for every two analytes, you’re actually getting three analytes. So you get the two separately, but also how they move relative to another is in and of itself an interesting metric to track. So as we add additional analytes and molecules of extreme interest to health, it really nonlinearly improves the value of the offering. So I want to just highlight how much work went into this. I appreciate everybody on the back end, on the front end, JM for doing all the research and pulling all the pieces together.


And then there was some additional work that went on just being proactive. And I want to highlight Mercy as well for being sort of forward looking about how to manage potential inbound increases as a result of the rollout. So creating some structure and some expected process in Help Scott to make sure that as we’re getting new tags, invariably we’ll get questions from people about this new offering. We can be prepared for that. So this is just a well-oiled machine in operation and it’s a great rollout, big launch, but also it’s just some things just have to continue working, which is member success and our CSAT scores, so lots to celebrate here. And then speed execution, teamwork collaboration, we had as we ramped up the pace on the whole new level, as I mentioned, we’re increasing the cadence there. There’s been some really great ideas around how we can do this more effectively and still… or more quickly and still maximize distribution by producing assets more quickly and having sort of some process around… some process and I identified responsible individuals around quickly preparing and distributing social assets on certain platforms.


And so yeah, Casey, Stacie and Tony pulled this together quite quickly as well to adapt to the experiment around speed and execution. And it’s going to, as Campbell just mentioned, we’re producing a lot of content. We want to get maximum value from that. We can’t just drop it at delivery, we will not amplify the message unless we’re very intentional about this. So I appreciate all of you as well, and thanks for adapting in real time. All right, over to Scott.

Scott (00:17:53):

Great. No change in priorities. We’re working on membership and non CGM stuff. So right now that means Blood work. We’re working on guided journey, we’re starting with core looping stuff. So you should see your day review and your night review coming in pretty soon. And then on food lagging, working on tagging, and I think we’re still working on getting some stuff set up with to get started on computer vision hopefully soon. We did have a bit of a hiccup this week. We’re introducing something called Prisma to the developer sort of kit I guess you could call it. And I think part of that, I’m not sure if it was related, but came with a big data migration to our big glucose table, which has tens of gigabytes right now. Soon will have hopefully hundreds of gigabytes and soon will be into the terabyte. But the migration was taking many minutes, took production down for a little while.


Canal was nice enough to do it at 2:00 AM, so that it wasn’t going to impact our members that often. But I just want to call out that I think as we get to our general availability, we’ve had kind of a Goldilocks period on the product, but also on the development scaling side. And so you’re going to start to see a little bit more work going on behind the scenes just to get our database, our data store or stores ready to go to scale. Quick call out on Blood work. I think we’re going to look back on this week as a pretty perennial week for us. I think that it really is a step for us to be very serious about focusing on metabolic health. We are not just a weight loss company using CGM to do that. We are not just an athletic performance company using CGM to do that.


I think as we launch nutrition and especially into Blood work, this is a very serious step to say that we care first and foremost about your metabolic health. I guess the other qualitative thing on product, I spent a lot of the forum last week, I think talking about everybody kind of being in the car, we’re getting a little car sick, doing some process stuff, but just to call out that week to week can feel a lot different. I really felt like this week we kind of got our mojo back. Time wise, I think maybe we just got a little bit lucky, but we’ve got two new projects that I think are really humming right now. So obviously to get Blood work launched is awesome. The core looping stuff, we sat through a big ticket breakdown to get the design work into Linear so that we could actually start executing on it.


And then on the signup stuff, getting the embedded web view to see signup actually complete in the app is really good. So just a reminder, please commit to the process, please commit to staying in the car, helping everybody out. We’re going to see this ups and downs, big swings week to week and that’s fine because I think overall we’re doing pretty good. It was really good to have a good week this week. So next slide. On the note of scoring. So I sent out an email to the member base that it at least experienced sort of the score stuff. So I think whatever those dates were that they had some glucose data involved and we got some really good feedback. So just wanted to close the loop here.


A lot of people said, “Hey, I really appreciate you listening to feedback.” I think the folks that were really hot on the, “Hey, I don’t like the new score.” I think were also really nice to reach out and say, “Hey, this is a good move by you guys, we really felt listened to.” So I think that was good. We also got a lot of people that said, “Hey, what the heck? I kind of like the new one.” They wanted some choice. They said, maybe I can choose the kind of scoring algorithm. A lot of people said, “Hey look, I just need you to give me reality, whatever it is.” So I wanted to highlight this to just say that whenever we make changes, we’re going to only hear from the people that really don’t like it. So we’re going to be doing a good job of getting more data signals around this stuff just so that we’re not reactionary on the support ticket side.


Big thanks again to Marillo for actually getting all of this stuff wrapped up here on the rollback. I think he’s still got a lot of good work to do on this project when we revisit with a little bit more design approach to it. But I think this is wrapped up for now and we’ll revisit in earnest when we feel like we can run it through a good process.

Josh (00:21:41):

Awesome. Thanks Scott. All right, David.

David (00:21:46):

Yeah, so we kind of talked about the rapid iteration here on the in app signup, but Jeremy, Gabriel, Alan and I have been kind of heads down iterating on the flows. The screenshots you see here are real, they’re from an actual app build. You can download it yourself and test it out, go through the signup flows, see what works, what doesn’t work. The good news is that it is working. There are a few blockers that are remaining and you can check that out [inaudible 00:22:08] provided. I think we’re tracking pretty well to get the first pass of this done in the next couple days. In fact, it’s conceivable that we’ll have the blocking changes done today, won’t totally speak French on that, but I think we’re tracking well to get this submitted by the tested and get the bare bones version submitted by the end of the month.


And the real goal here is to submit to Apple for approval using our new pricing and membership model. So we’ll have to do that a couple days prior to unlock the app store approval submission as well. I think it’s doing really well. Yeah, huge kudos to the team for really focusing and spending a few extra hours on this and focusing on what really matters to ship it. Yeah, do take a look at if you’re curious at the video in Threads. Otherwise, try it out for yourself install the app and give it a whirl. I think that’s it.

Josh (00:22:57):

Awesome. It’s looking great.

JM (00:22:58):

Let’s talk about Blood. My headphones are being weird. I’m bad at headphones. All right, so we launched Blood this week. As Josh said, we’ve had 42 orders so far. I just checked, and that’s not including internal, that is actual people. We sent this out yesterday to about 1400 subscribers. That’s about 90% or so of our subscribers. Those are the ones who live in geographies that we can cover. I wrote a thread about this earlier this week about how that all works. So you can have a look at that if you’re interested.


The email went out yesterday morning in phases first to a hundred, then 200, then 300, then the rest. There have been a few hiccups, but all in all it’s been pretty smooth. This is of course sort of the first half. This is where everyone orders the service. There’s then when the results come, which is also built and ready, but we’ll see how that goes in about a week. AC, Morillo, Alan in particular, those three worked with me kind of late into the night, the last few to get some of this ready and make sure that what we’re saying is medically sound and appropriate. So thank you very much to those three. There are a few next steps to finish up on phase one, nothing super important, but we will get those done in the next couple of weeks and then start to collect feedback from members. And then scope phase two, and it’s an exciting development. So thanks everyone for participating. That’s it for me.

Josh (00:24:48):

Very exciting. Thank you, JM. Jhon?

Jhon (00:24:53):

Yeah, can you hear me okay?

Josh (00:24:54):


Jhon (00:24:59):

No major updates on this project. Hao finished the back filling implementation on… he continues working on the n-gram detection and auto-tagging related stuff as well. For next week, we want to leave this auto-tagging mechanism fully working on. We want to prepare, we want to start wrapping up this version one and start thinking about version two. It’s worth noting that we don’t have a solid offering or members related to tagging, and that’s the reason we are not publicly launching this feature yet. Once we have insights, computer vision integration and other stuff, we can officially launch members but that’s where [inaudible 00:25:49] v2. That’s it.

Josh (00:25:53):

Awesome. Thank you, Jhon. Thank you Hao. Tom.

Tom (00:25:59):

All right, so quick update on nutritionist v2. There have been 90 members who have connected with the nutritionist, which is great. We continue to see sort of steady engagement, which is really cool, on a kind of daily basis, there are new messages coming through. So it’s not just that there was a surge when we sent out the email a couple of times, but people continue to drip in on a pretty steady cadence. About 40 people are actively working with and paying a nutritionist. And this ranges from $99 for one call all the way up to one of our nutritionist is offering a intensive VIP program for I think about $5,000 that five of our members have signed up for. So huge range here. The survey results, the member survey results have come in. So we took a look at those this week, which was very helpful. Shout out to Chris and Mike D for that.


And generally next steps working with Scott and David next week to figure out kind of how we want to expand this. And we’ll also be onboarding another nutritionist next week, so I’ll do a slide on her then. And then in terms of the feedback that we’ve gotten here are just a couple of takeaways. None of them are terribly surprising, I would say, cost being too high came up the most. I think the value prop can be clearer. A couple pieces of feedback both in the survey and then outside of the survey from people I’ve spoken to were that they didn’t even realize that nutritionist would be looking at their data. So I thought that was actually quite helpful feedback that we could be highlighting that more.


And then vetting and selecting a nutritionist that is right for the individual. There was some friction there. I think that many of the nutritionists have somewhat similar profiles and people wanted us to tell them who they should be working with rather than doing a bunch of research on their own. And then lastly, probably the other most common thing we heard is that people just didn’t have need right now for a nutritionist. So more to come on how we turned this into next steps. That’s it on this slide.

Josh (00:28:08):

Awesome. Thank you Tom. Thanks Rob. David.

David (00:28:15):

All right. Yeah, the day orient is underway. So Steph and Scott and Justin and I all got together and Alan and we figured it out. Sprint planning, and then Steph and Justin got heads down and it’s in development. The GCC on the right, Steph’s been making some really beautiful models that kick off this experience and working on a logic on the back end to trigger it. It’s surprisingly complex on when you want to actually trigger this based on if the data’s there, the time of day, things like that. And then Justin’s been working on some really beautiful fluid animations and the framework, the scaffolding for where the content will come in. And you can see there, there’s on the right, we’re demoing the very first slide on your metabolic score on bail.


And then on the other side in the evening for the night review as you recall, we did a big survey to our members and the results came in really astounding. That was just very impressive. Alan’s going to talk through I think some of the results later on, so I’ll leave him for that. But that was really helpful guiding us to the right product that we build for the night review. And I think we’re going to try to systematize that so that in the future when we don’t know it’s kind of open-ended, we’ll pull the members, get some good feedback and move forward before we start engineering. So yeah, great work Justin and Steph. This is really coming to life. I can’t wait to see it. What happens next week?

Josh (00:29:33):

Yes, looking amazing. Awesome. Alan.

Alan (00:29:38):

Hey, so I’m going to try a different format for updates this week. So the design projects this week, a lot of focus on membership, a little sweaty smiling icon on scoring. I did not complete the work that I wanted to do for scoring, so that’s up next. I think got pulled into a lot of visual design triage this week, which is great, which is fine, but I think in the future I’m going to plan to always have a little chunk of time dedicated to that sort of triage work. So next slide. So we’ve got a sort of goal representation of what membership will look like in app once we get there. I think right now, as David mentioned, we’re taking sort of an iterative approach there, which is fine, one day we’ll get here. But I think it’s not too far off. So yeah.


What I really want to talk about though today is, next slide, is the member research survey that we did. And so this was to collect a little bit more information about collecting other qualitative and quantitative metrics and the experience. And also the first pass was six questions long and then we expanded it, made it quite a bit longer so that we could understand a little bit more about scoring how people are related to the product, a little bit more demographics. And so it was quite long. It was 21 questions. It had insanely high response rate. I’ve never seen anything like this. Usually you expect one or 2% at most for something like this we had a 12% response rate. So good thing that our members are engaged I guess is lack of a better framing.


So let’s dive in a little bit. I’m going to talk about what we learned from that. So just a note here, when we started collecting some demographics here, we were looking at the gender split. And I think one thing that sticks out to me here is that yes, there’s a strong leaning towards female responses here. Also, I like just a note for us in the future, there was actually three people who may not identify as male or female. So that’s something we probably have to think about in the experience. Right now it’s still kind of a binary and so we need to probably address that somehow in the future. Next slide.


So we have healthy members or at least they think they’re healthy. How would you rate your own health scale from very unhealthy to very healthy? Most people are falling in the four bucket. They’re doing pretty, at least they think they’re doing pretty well. So I think that’s point of reflection too. Our members, we probably still very much are in the biohacker space where most of our people think they’re in pretty good shape. Next slide. So for the dietary nerds here, paleo, I think what stuck out to me was paleo versus keto. Number two, it’s paleo. And so what approach to food do you most identify with? Obviously a lot of people here are low carb. There’s a relatively decent chunk of people that have of no dietary philosophy or other. So I think this is kind of interesting too, is that just so many people identifying with a low carb approach, I think in some ways I wonder, did Levels help them get to that space or did they come in that way? Next slide.


So one of the things we were looking at is these other qualitative metrics in the experience. And so we ask people to rank what they’d be most interested in tracking alongside with their glucose. And I thought this was kind of an interesting one. Energy rose to the very top and by fairly large margin. So I think maybe that’s something that we could start thinking about in the experience is potentially if we see your low or we see your dropping fast or high, perhaps we could prompt people in the moment to see how they’re feeling. Mood and stress also quite high up there. I think what I’m going to do in the next step of this analysis is look into… menstrual cycle rated very low, but we know there’s a strong correlation between glucose and your menstrual cycle. So we’re probably going to want to filter that a little bit and see how we can detangle that. Next slide.


So here’s the kind of fun slides because I have these little bar graphs. So Josh, if you can, you can put a toggle between them quickly and we can see the bar graphs move in place. So this is just how likely are you to use one of these sort of evening journal type things. It looks like this one is quite low, very, very big chunk of people on the left. And if you go to the next one, it starts to get progressively bigger to more likely as you go down. So I think there’s a couple ways to interpret that. It could just be that it’s a lot easier to focus on to have this sort of a simple input mechanism. I think the emojis might rub some people the wrong way. So this one seemed to win and we don’t always have to make decisions based on what people are replying here, but it is a helpful signal to what people preferred. So let’s keep going.


So we use this also as an opportunity to look at how people responding to food and day scores. And I think this is pretty interesting to me, especially given the change that just went out. And for the most part people are very positive about the scores that we’ve got. So I think that’s a helpful signal. Sometimes we talk about even just removing the day score, but because we know it doesn’t work for some people, but for the most part these scores are working relatively well for people and changing their behavior and supporting their health and wellbeing goals. So quite a few people, this is in response to food, very helpful for most people. Next slide.


Day scores, not as much. There’s a bit more debate around the day score, but still I think a really healthy margin on the right. Next slide. Oh, that’s it. Kind of short, I’m going to have a full analysis later, but design projects for next week are going to focus more on getting the scoring brief out, day review and we’re going to take a real concerted effort to start hiring a designer. We’ve got the job posting, but I’m going to have to start hitting the phones and making more phone calls and having one on one meetings. So great. Thank you.

Josh (00:35:41):

Amazing. Love that result on the survey and looking forward to the deep dive. All right, hiring a team update. I found a way to get some slightly more insightful visuals here for, Scott’s excited, for actual stage. So this is a summary across the time that each posting has been up, but you can see a better breakdown. And the percentiles here are the number or the percentage that moved to the next step. So yeah, you can see that we hired 2% of the engineers that apply for example. So that’s the hiring community manager. We’ve got a lot of good inbound, Ben tells me lots of high quality there, moving into some technicals.


Visual designer as Alan touched on, we’ve had a bit of a slower go at this one. He’s going to start hitting the phones. And I think we’re also going to reach into a few of the other pipelines, like our wait list actually, which has been successful in the past to proactively reach out to people who identify themselves as designers. And associate editor, we’ve got quite a bit more coming in there as well. So that’s the hiring update. Over to Chris.

Chris (00:36:53):

On member experience, the theme of the week is keeping members front and center to everything we do. There’s been a lot of conversation recently, a lot of great conversation including the membership economy book club we had yesterday. Really enjoyed the dialogue, a lot of the actions the teams coming away with and it’s really exciting to see us really starting to tap in as kind of David mentioned, Tom will talk to, and Alan mentioned kind of us leveraging, asking our members a lot more directly versus passively of like, “Hey, what comes in through support, what kind of comes in naturally?” But us saying, “Hey, can we get your point of view on this specifically?” So really looking to operationalize that to make it much easier and make that really part of our flywheel of reaching out to members and when we need to call around should we do X or Y. So really excited about the results and to Alan’s point, our audience is super engaged, they’re loving the feedback, they’re loving that we’re asking their opinions and they’re happy to participate. So that’s great to see.


Working on a voice of the member portal, you can think of this as kind of your one stop shop for all things around voice of the member, how do I get access to NPS comments? How do I get access to feedback calls? How do I get access to what’s going on as opposed to trying to do a big search. So we’re trying to consolidate a lot of the learnings into one place to make it easier for things to follow. So that’s really the… You’ll be seeing lots of experimentation, a lot of us trying new things around what’s working for the team in terms of making sure that the data’s more actionable. Next slide, Josh.


So Stacie’s going to do more of a deep dive on the Austin takeover, but I wanted to bring this up just because it reminded me that social media is a listening post that I have not really been focused on to date and that’s going to change. So as we look at a lot of the DMs that come in through Mercy, a lot of the posting, it’s a very valuable source for us to be thinking about. So I’m going to start really looking to tap that into and make that kind of part of our main source versus just engagements and likes and what people are viewing, but what are they actually saying in the comments and can we use that [inaudible 00:39:11] drive product roadmap as well. So a lot more focus from my team around analyzing social media and what it tells us compared to other sources. Next slide.


On the kind of more of the looking at from a net promoter standpoint, I just in the last couple weeks just kind of picked a couple of random things on both people that are promoters and detractors. Obviously it’s great to see when people are reciting the prayer back to us, which we’ve seen in a number of things in terms of how food affects my glucose or my body. Love it that people think everyone should wear a CGM. I think all of us are in that camp. On the flip side, we see a lot around price, around things being too expensive, whether that be the marketplace or the sensors themselves compared to what they think they can get CGMs for, either through insurance or just kind of in the market.


And it being complicated. People are having a hard time understanding variation, what drives the score, trying to unpack it. So there’s a lot of work for us to do on that. And then Josh, the next slide, I’m actually going to turn it over to Mike D for a little bit around from specifically on the member feedback calls for some more antidotes. Mike.

Mike D (00:40:23):

Yeah, thanks Chris. So we wanted to highlight some of the more qualitative feedback that we’re getting that correlated with some key themes and company priorities. So when we put this together last week, I wanted to break it down into two columns and to borrow a reference from Scott on the left is the clear eyes and on the right would be the full hearts. So just like to focus really quickly in a few areas with the clear eyes, not going to read through everything, but as Tom mentioned, some of the feedback we got on the nutritionist marketplace what was cost, but also there highlighted. Also, maybe just thinking about how we’re actually surfacing it to make it more clear and easier for our members to understand.


Other one talks about what we’ve heard from members before is I’m getting all of this data, but what about me? How is this different for me personally? And then the final one, it sounds like the member may have had some issues with their hardware, but the thing to highlight there was that they felt like almost defeated that I can’t really eat anything. And regardless of a hardware issue, the last thing we want our members to think is that… The last thing we want is this to be a demotivating experience. And obviously I know Alan is really aware of that, probably more so than all of us. And that’s it.

Josh (00:41:46):

Awesome. Yeah, love the areas of focus that’s really important for us. And glad we brought this section back real quick. I think Stacie was going to tell us some more about the Austin McGuffy takeover real quick.

Stacie (00:41:58):

Actually he’s creating something. Sorry. We have rebirth because David and I sit at the same table. Austin is actually creating a Thanksgiving reel for us next week, so I’m going to do a two for one at our next Friday for him.

Josh (00:42:13):

Perfect. Okay, thank you Stacie, and thanks Austin for watching this. All right, jumping back to Ben.

Ben (00:42:21):

Recognize revenue for the week, $123,000. We’re at 501 for the month, two-thirds of the way through. So tracking well, no changes to cash, debt or runway. Next slide, please. Update on culture documentation. So Sam and I recorded last week for the first video, which was the Notion walkthrough. The initial edit is complete. So Tony’s done that and we’ve distributed it internally through Threads and I believe Jeremy and a few people have distributed it externally. So the goal is to get feedback on it to say, “Hey, is this actually helpful?” Both to our team and then to external parties who have inquired about like, “Hey, I’d love to know more about the way that the team works.” So we’re going to get feedback and then plan more of these videos. We’ve got another four in the pipeline, still on track to ship everything by December 17th, no changes there. And we’ll keep you posted. Next slide please.


This is a slide. So hat to Casey, she suggested that we add a slide on how the podcast is tracking. So if anyone has feedback on if this is helpful to do weekly or biweekly or monthly, let me know and we can change as we go. But what we’re looking at on the left hand side is the four most recent episodes. So that is one week of performance. And as you can see, the bottom episode with Dr. Ovadia and Casey obviously has the most listens. And then as we get closer to the one that was released yesterday with Betsy McLaughlin, the downloads increase over time. What’s important to note is downloads aren’t an absolute metric. So if we looked at that in isolation and said, great, the episode has 1200 listens. If the retention was 3% and the one with Betsy McLaughlin was 90%, then arguably one is more valuable than the other.


So what we’re looking at is, and for context, the Dr. Ovadia episode has great downloads and great engagement. So what we’re looking at is both downloads and retention to see how that tracks as we increase the cadence of the episodes. On the right that step change graph is the graph that investors like to see when it comes to revenue, but also when it comes to content, which is nice exponential growth and a step change approach. So as we are distributing more episodes, we are clearly getting more downloads, the audience is growing and we are nearing the 40K mark for all time downloads. So update on whole new level. Next slide please. Growth theme of the week, CI/CD. So all the engineers have their eyes glazing over and they’re rolling their eyes going, “Why are you talking about DevOps?” Because why not? DevOps is great.


So the idea is continuous integration, continuous deployment or delivery. Next slide please. What does that have to do with growth? Well, we are working on the e culture documentation project and Scott was in an interview earlier this week and it’s dawned on that we don’t have a walkthrough of Threads. This is kind of wild that we don’t, and we have all these candidates that are interested. And so it was a very easy integration into the current rails of the project that we have to say, hey, let’s take this… He did a walkthrough with the candidate, let’s remove the candidate from the video and that can become another one of these walkthrough videos. So the idea is integration into the existing project, it’s absolutely a benefit to what we’re doing as a team and then delivering on that quickly. So that is growth for the week.

Josh (00:45:42):

Thank you Ben. All right.

Tom (00:45:47):

This is this Tom. Yeah, partnerships theme of the week. Just one quick slide for me here. So I spent a lot of time this week working on both new and current partner deals that involve equity, whether that be directly investing in the series A or advisor shares and exchange for deliverables or even affiliate structures where they’re paid in equity. And perhaps it’s obvious, but I thought it was worth just stepping back and reflecting on why we spend time and sometimes go out of our way to figure these deals out when in many cases a standard marketing agreement would be just fine. And so first and foremost, it builds deeper relationships with these individuals and with our community. Obviously we are looking to find evangelists and partner with them in the long term. And I would say in the world of health and wellness partnerships where these individuals have limited time and attention and literally are receiving 25 inbound messages a week from brands, these really authentic relationships are everything.


And in terms of long term incentives, I think it really clarifies and simplifies the relationship on a year to year basis when we are aligned in the long term. And one example of this would just be a podcaster who has very limited advertising on a year to year basis. We no longer have to spend time and energy competing with other brands for that ad space when they’re on our cap table and we’re locked into a long term agreement, which is honestly extremely beneficial and helpful. And then lastly, it just allows individuals to participate in the upside of a high growth tech company like Levels, which historically athletes and content creators have not always had the ability to participate in this wealth generation that startups are capable of. So I think it’s just an awesome move that these individuals are able to get more involved with companies like Levels and I think it’s the right thing to do. That’s it.

Josh (00:47:53):

Very cool. Thanks Tom. Haney.

Haney (00:47:58):

Yeah, there’s lots of stuff happening in content this week. The first two I want to call out part of this new metabolic basics category that we put up, which is meant to be sort of the intro when somebody says to you, what is it that you guys do or what’s this thing about metabolic health? If you send them the link to this, it should help. The first one, there is a piece we’ve been thinking about for an awfully long time, which the sort of colloquial term port internally was why glucose doesn’t matter. We’re a little bit more nuanced in the actual title here, but it was really sort of taking our critics arguments seriously. People who say, “Ah, you guys talk too much about glucose or glucose is that important?” And really talking about all the reasons that, yeah, eating just for stable glucose does not mean that you’re healthy.


I’ll say there’s a companion piece to this coming out today, which is, but here’s why we still measure it. And so I think together these are going to make a really nice sort of pair to make a big picture case about what is the role of glucose in health. And then the second one there is, this is an example of taking a piece that we actually wrote for the app, I don’t know, six months ago when we were doing some work to try to create some simple articles for the app, for the learn module and putting it on the blog. This is something I wanted to do for a while, so this is kind of me dipping my toe into that water and there’ll be more of this coming over the next probably month or so. But just surface, I think this came from Sam saying, I get this question all the time.


Why do we care about [inaudible 00:49:26] variability? And it was like, well, we have a short article about that, so let’s pop it up rather than wait three months to make the super long deep dive. Couple great people stories out there. And then the other one I just want to call it in the middle here is Jesse’s everyone on content piece. Really great if you haven’t read it yet, very personal story. I think it’s a really good example of what we can do with everyone on content stuff where we just capture the personality and perspective of the folks working here. And so this one we actually posted both out on Medium and on our blog. Next slide. Do one more quick thing about newsletters. So as we mentioned, the Dr. Casey email went out this week and I thought it might be useful just to look now we’re doing three distinct newsletters.


So we’re doing newsletters every week. We used to just do the digest, which is sort of the sum up of content every two weeks. About two months ago we started doing something every week. So we’re alternating the inside the company, which is sort everyone on content pieces, our press coverage, any memos we’re sharing, just stuff really about Levels because we kind of excise that from the main metabolic health digest, trying to give each one of these a little bit of its own personalities. So the first one, the digest is all just going to be service and articles about metabolic health. And you’ve got the one about Levels and then the point of the Dr. Casey’s kitchen, one was to capture more of the sub style, Casey’s personality, perspective on things. And so what I think is really useful to call out with this one is the first one got this incredible open rate, 38% higher than anything we’ve done before.


And I thought, well that’s great, but we know people love Casey and are super interested in what she has to say because of all the great goodwill and trust she’s built up through the public appearances and the podcast and things. But I really expected the second one to fall at about 30% and we didn’t do a real slam dunk easy Dr. Casey’s favorite recipes. I think we could have probably juiced the open if we would’ve done that, but we intentionally did something that was still very thinky, very personal, very nuanced. And I thought, all right, there’s going to be a bunch of people who opened up the first one, which didn’t really have a subject line and went, “Oh, it’s not recipes.” And when they see the next one wouldn’t open it. And in fact what we saw was the opposite. We saw even greater engagement than the first one.


So hopefully we keep this going. I don’t want to set that as the high bar for everyone because that’s an incredibly high open for a newsletter. But overall just super happy with the way that this new newsletter experimentation is playing out. Lots more experiments and learning here to come.

Josh (00:51:53):

Fantastic. I love that the writer rewriting is being read by the readers. It’s great. All right, thank you, Haney. Thanks Casey. Right, we got a couple minutes here, we do have a Friday fireside after this, Sam, on timing, do you think, should we go straight into the fireside and start off with the contributions or how do you want to go about this?

Sam (00:52:16):

I say we do the contributions and we just-

Josh (00:52:19):

All right.

Sam (00:52:20):

… go the fireside late.

Josh (00:52:22):

Let’s do it. Okay. Once again, to be respectful of time, I’m going to accelerate Rob. Rob, if you’re okay with that. You want to kick us off?

Rob (00:52:31):

Okay, well I appreciate that. So I don’t know how many of you were on the UCSF pathology Grand Rounds webcast yesterday with Taylor Sittler, but half of it was devoted to why he joined Levels and he made a very convincing argument. However, he did get a couple of questions and one of them very appropriately so, said, “Okay, this is all well and good, but can you actually change people’s behavior?” And I think that we need to have that discussion internally and I have some thoughts about that as well that we should set up a time to really discuss how one does that for the general population, the people who use Levels, they’re a select group, they’re a biased sample as it were. What are we going to do for the people who really need it but don’t? So we’ll need to talk about that in the future.

Josh (00:53:35):

Love that. And yeah, David just linked to a Loom that Alan made talking about this exact subject. So yeah, highly relevant information. Appreciate that. And shout out Taylor for… We’ll have to find the recording. Dom, I know you also may have obligations at once, so if you want to jump in and go next, that’d be great.

Dom (00:54:02):

Yeah, thanks for… Can you hear me okay?

Josh (00:54:02):

Yep, you’re good.

Dom (00:54:02):

Okay. Okay great. Yeah, I was just actually texting you how to jump because we’re going into our Allison Hall Levels team study where we’re reviewing the data for the first cohort, which has some really interesting data on anxiety, depression, and sleep. And I’ve connected with a group that is actually interested in maybe supporting some of the further research in that area financially, so to contribute to that. So that’s what’s going on here. Everything good with the study and our friends have a wedding this weekend. So that’s my personal plan for the weekend.

Josh (00:54:39):

Awesome. Enjoy and looking forward to the update on the study. Have a great weekend. All right, Ben.

Ben (00:54:47):

Three Levels hat tip. So one, Sam, for pushing everybody to do uncomfortable things like the wacky communication experiment. It’s just good to keep doing that, even if it was crazy to watch it transpire. Hat tip two, Andrew and Haney, so lots of diligence went into this new agency that we’re going to be working with and just appreciate all the work there. And then last is JM with all the work that went into Blood work, it’s just huge to get that over the line and it’s going to be exciting to watch it unfold. Personally, Mike D has been an accountability coach to me, which is nice because I have a problem with exercising and being disciplined about it. So thank you Mike D for texting me multiple times a day to say, “Have you done it yet?” So it’s working.

Josh (00:55:37):

Mike D, internal coach. I love it. Sam.

Sam (00:55:43):

I’m excited for the push for these, the culture v4 project that we’re doing. I think that it’s really easy to just assume that everyone knows how to use the tools that we use, like Notion and Threads and all of this. And the more input I get from other people. I think the thing that ended up causing us to switch to Threads was a conversation I had. I sent out a message to 30 other founders and said, “How do you do communication internally?” And without exaggerating, all 30 of them said, “It’s a disaster. Once you figure it out, let me know.” And so knowing that we’re taking it seriously and we’re putting together content that we can share external, I think is going to be a huge boost to the ecosystem.

Josh (00:56:32):

It would be cool, Sam, to list the top five problems as stated by other founders that you focused on when starting the company, just being like, these are the things we pay attention to and here’s why. Because they’re a huge problem for other people.

Sam (00:56:44):

Yeah, we have that list in the culture v4 Notion Doc.

Josh (00:56:48):

Awesome. Doesn’t surprise me. There you go. Zac.

Zac (00:56:53):

Yeah, lots to be excited about. I’ll just flag. I think our recent blog content really is awesome. That article, why glucose isn’t enough for good health that Haney mentioned is a really great read. Personally, we’re doing a bit of Christmas shopping and decorating this weekend just like Jeremy, and we’re really excited about that.

Josh (00:57:13):

Have fun. Minister of Blood, JM.

JM (00:57:16):

Yes, I’m the Blood minister. It’s been an amazing week, not just with Blood, but also I kind of felt a vibe on Threads on Monday afternoon. Things were really pumping. It’s kind of hard to explain. When I was at Uber, we used to sometimes say to people that were on the younger side, this isn’t normal. Things going well, getting a lot of attention, feeling really excited every day about work is not really normal and that it’s rare. And this really feels like that again. And it’s been a really fun week. So thanks everybody for everything.

Josh (00:57:51):

Love it. I personally cannot wait to get a phlebotomist back in my house to get me some more insulin measures, so that tells you something. Jhon.

Jhon (00:58:02):

Levels related, I have been using Linear, the new issued tracking tool and I’m absolutely loving it. Great tool. I was already missing a tool for this, especially the traceability of issues that we had before. I’m also excited about animations in the app and personally, nothing special. It’s going to be a quiet weekend and I will be spending most of my time with the kit.

Josh (00:58:31):

Awesome. Mike D.

Mike D (00:58:35):

Let’s see. So yes, I have to mention Blood. JM knows I’m going to mention it. I am super excited. I’ve said it for weeks. Shout out to him and Marillo, can’t wait there for a phlebotomist to come to my apartment. It’s 19103. Let me know if that’s covered, JM. And then the other one, I’m pretty self-motivated. I don’t really need many things to push me, but some areas are easier than others. And just being surrounded with not just amazingly smart people, but just genuinely good people, just really helps me to think about things a little bit differently at times. I can just grind, grind, grind, grind. But being around like Ben and JM and Sam and even Chris, it’s just been really helpful for me personally.

Josh (00:59:21):

Love that. Helena?

Helena (00:59:23):

Yeah. Levels wise, I’m super excited about Guided Journey. Actually the guided looping designs look amazing and Steph and Justin and Ellen have just been killing it and David. And I feel really energized and excited about Guided Insights as a result. And then on a personal note, I’m just happy to be back in New York. I need a break from travel for a while.

Josh (00:59:47):

Enjoy. I don’t think Jesse’s with us. Good luck, Jesse. I think he’s focusing on school this week. Tom?

Tom (00:59:57):

Yeah, so sorry. Wait, is Campbell going or is he gone?

Josh (01:00:02):

Campbell had to jump.

Tom (01:00:03):

Got it. Okay. So I’ve been sort of traveling around the Pacific Northwest the last 10 or so days. And I spent a week in Portland, basically on campus at OHSU, which is where Casey did her residency actually. Essentially acting like I’m a med school student, staying with my buddy who’s in med school there. And one thing that was just interesting was I talked to a lot of people about Levels and just unanimously all of these students said that this is absolutely the future of health and healthcare, which I wasn’t totally expecting. And it was interesting, they talked a lot about how they’re getting almost no nutrition education at all, which they all think is absurd. And I even was often around them where everyone was eating a lot of processed and packaged foods and they knew it was insane. And they were even saying things, “We know food is medicine, but I don’t really know what I should be eating and I haven’t educated myself enough on this stuff.” And so everyone was very excited about the vision of Levels. So it was an inspiring week at a top med school in the US.

Josh (01:01:15):

I expect Levels University in the future will soon correct this problem among med schools. That’s awesome. Justin.

Justin (01:01:25):

Levels wise, the Blood panel stuff, I can’t believe that’s already launching and I’m really jealous that can’t get access to that where I live, one day maybe. And personally it’s one of my best friends’ 50th birthday party tomorrow and it’s like 70 people, so it’s going to be the first big event I go to in a long time.

Josh (01:01:47):

Have fun. Matt.

Matt (01:01:50):

Yeah, I think diving into some of the community stuff and thinking about the membership model has been interesting this week and pairing that with Mercy, setting me up with some of the social accounts and filling the poll and seeing it live. It really makes you feel and realize how special our membership base is right now. And it’s awesome to be a part of. And then personally going to hang out with family next week. So excited to do that.

Josh (01:02:18):

Nice. Let’s see, this week I think I’ve got to unfortunately go with Blood as well, fortunately or unfortunately, I absolutely love that we’re branching into additional analytes. It really delivers on the promise that we’re dedicated to health, not just producing something for CGM, just building it out for glucose. It’s really, really important stuff. And I have lots of people in my life who I look forward to getting into the metabolic health panel. And then personally, I’ve got my first marathon on Sunday, which I can’t say I’m excited for it, but I’m going to do it. And then I also got my second patent granted this week, so I did a little thing about this area’s tactical system that I designed and that patent was delivered, so that was exciting. I’m the sole adventure on that, which is kind of cool. And yeah, that’s it. Miz.

Miz (01:03:09):

That’s awesome. Congratulations, Josh. On my end, I spent some time this week compiling the results from the employee engagement survey, which we’ll share out shortly, probably early next week. So 30 people responded, going through the comments and seeing the scores. I kept double checking the data to make sure I was reading it right. Incredible energy, incredible high scores. There’s some areas to focus on too, which we’ll dig into, but on the whole it was a pretty shocking result. So I’m excited to share that with everyone. And that goes on to building, adding new candidates. We’re talking to a lot of really good candidates. So growing the culture, building the team, all very exciting. Huge week, ton going on in Threads. Firing on all cylinders across the entire company was really fun to watch and keep up with. And then on the personal side, seeing some friends and getting ramped up for Thanksgiving. That’s it.

Josh (01:04:01):

Awesome. Hao.

Hao (01:04:04):

Yeah, I have one hour left on the membership economy book, so I just can’t wait to catch up with the book club video.

Josh (01:04:14):

Nice. Yeah, I was bummed I missed the discussion there, but that was a good book. Murillo.

Murillo (01:04:19):

Yeah, it’s interesting that we closed this week with Campo as our guest because every time I get in a call with him, I leave just feeling more and more excited about Levels and this has been a very intense week. So yeah, just excited about being here. On the other… Personally, I’m excited about actually spending a week away, taking next week off and just reading, relaxing, staying around the house and maybe writing some rest code for fun.

Josh (01:04:54):

Amazing. Enjoy. Lauren.

Lauren (01:04:58):

I loved reading Casey’s article about guilt. I think it’s such an important topic and it was so thoughtfully done. It made me feel really proud to be connected with a company that has a voice like that. And then I’m also really relieved to be out of the wacky video experiment. I think everyone has received way too many videos of me talking, so that’ll be a relief for next week, but learned a lot. So that’s it for me.

Josh (01:05:23):

You were very dedicated to that. I respect it.

Lauren (01:05:25):

I was.

Josh (01:05:28):

I knew right off the bat that I would not be able to stick to that experiment. Alan.

Alan (01:05:33):

Yeah, I’m also just jumping on the Blood chain. I’m just so cool to see us expand so these deeper super rigorous test results. So I’m going to have to sign up and get mine pretty soon. Personal side, I’m surprisingly excited about having two other twins come and stay at our house and twin kids. There’s going to be four kids running around this little place tomorrow night, so I’m excited about that. It’ll be fun.

Josh (01:06:03):

Sounds like fun. Let’s see, Scott.

Scott (01:06:10):

Let’s see on the work front, man, so much team growth. I know a lot of people aren’t being the candidates behind the scenes, but we’re just talking to the moms and people. A lot of cool folks to start really excited for on Monday. And [inaudible 01:06:22] coming up in January. On the personal front, I’ll go get lunch with Tom today, which will be fun. We’ll just definitely take a picture.

Josh (01:06:32):

Lost you a bit at the end there, but sounds like you’re on the road, so enjoy. Jackie.

Jackie (01:06:40):

Yeah, I’m also relieved the video challenge is over. I wasn’t great with it, but I will say it did make me much more comfortable with video over the past week. So it was Sam, I really appreciate you suggesting it and I’m really glad that we did it. And I also was so excited to have the Blood experience and the phlebotomist in my house, and in the app the results look so beautiful. I was just so impressed by how seamless that was. So that was super exciting to get to experience. And I can’t wait, personally, I just can’t wait for Thanksgiving. It’s my favorite holiday. I love being with the fam and eating lots of Thanksgiving food. And I think the sides are always the best, I don’t know if that’s a hot take, but mostly excited for the sides.

Josh (01:07:26):

Love it. Chris.

Chris (01:07:31):

Really excited around the work on the membership, the signup flows, looking really good. So great work for the team. And then also huge plus one on the Blood panel. But I’m with Justin, I’m very disappointed that I cannot partake, given that I choose to live in the middle of nowhere versus a big metro area. So on the personal front, it is snowing out and the real pretty soft, big snowing that makes you think about Christmas and holiday season with Thanksgiving coming up. So it’s really pretty. So I will likely spend the rest of the day staring out the window and just enjoying it and excited to host Thanksgiving dinner next week for the family now that I got my oven fixed.

Josh (01:08:18):

Shag farm life, keep those updates coming. Steph.

Steph (01:08:22):

Chris, I’m jealous of the picturesque winter farm life. Levels wise, I am really excited about Blood. The UI looks fantastic and I can’t wait to actually use it myself. Add a journey I’m really excited about as well with personally seeing how… Well one, just the look of it and then also seeing how it affects my personal relationship with the app and logging more and just being more in touch with the insights. And also shout out to Jhon for always just being willing to swoop in and make quick PR fixes when there’s an issue in the app. I’ve seen that a lot this week and I think that’s it. Oh, and Linear is going really well as well. And so I’m plus one to everyone that says it’s been an awesome addition. I’m excited to see more people use it in the app. And personally I’m just really excited next week for some time off and spend time with the extended family.

Josh (01:09:16):

Nice. Enjoy. Stacie.

Stacie (01:09:22):

Levels front, I think that the open rates for Casey’s emails are eye-popping. Like I’ve never seen that kind of open rate at scale before. That’s really incredible and just so proud of you Casey, and the rapport that you’ve built with our members. And then also just seeing Austin’s family react to the takeover in DMs and even getting on their own Instagram stories. His wife Fantasia did a lot of the video for Austin and she got on her own stories and told her whole family, “Go like this post, go share this post.” And his mom got involved in everything. And so it was just neat to see the enthusiasm there because he did a phenomenal job. On the personal front, we are hosting Thanksgiving and we only moved into our house 10 days ago, so wish us luck.

Josh (01:10:13):

Best of luck. I think it’s going to work out if there’s any two that can pull it off, it’s you and David. Mercy.

Mercy (01:10:20):

Professionally, going to follow everyone in the health panel. That’s super exciting. Members were really excited about as well. And then personally, I am now back in Virginia for a bit, so it’s going to be nice to sleep in my own bed tonight.

Josh (01:10:34):

Good to be back. Taylor’s not with us. Tony.

Tony (01:10:43):

Professionally excited for a bunch of things. One, the engagement and the performance of the podcast is really great. So I’m looking forward to see how our experiment turns out these coming weeks. And also the culture documentation project that we’re working on with Ben and Sam, I’m excited for seeing more of those and working on those. And also just having Campbell on in the beginning of this call was very motivational. It felt like a coach talking about content though before a big game. But it is like, so it’s very motivational hearing him. And personally, yeah, just looking forward to Thanksgiving. I know we won’t see each other next week, so for everyone celebrating Thanksgiving next week, just have a happy Thanksgiving everyone.

Josh (01:11:30):

Nice. Thanks Tony. Gabrielle.

Gabriel (01:11:34):

Yeah, I’ll echo the comments about the health panel, also the design work that Justin, staff and Alan have been working on. Looks really beautiful. Personally, not sure, just having a relaxing weekend. Looking forward to.

Josh (01:11:52):

Enjoy. Casey.

Casey (01:11:54):

Plus one. Pretty much everything that has been said already. I also just want to shout out Chris’s weekly metrics updates. They get me so jazzed every week. I learn so much. It makes me feel connected to our members and I really love Chris’s positive attitude in the videos, so thank you for that, Chris. Also really enjoyed book club this week. Shout out to Sam for motivating that it’s been a really positive thing and I think is the perfect model of using synchronous time effectively, where there’s a lot of async work that goes into it and then it leads to a really high yield jamming session. So the way it’s been set up and also just the fact that we get together and talk about no ideas really feels special.

Josh (01:12:37):

Yeah, I enjoy those. Haney.

Haney (01:12:40):

I’m a little different on the professional side, definitely plus one, everything that’s been said. But I’ll say that the hardest thing about being an editor is finding good writers. It’s sort of the secret nightmare we all have, which is most of our writers aren’t that good and we’re constantly looking for new ones. So it is an incredible gift when people, you don’t expect to be great writers are, and I’m specifically calling out here Jesse and Zac with the pieces they had this week. Jesse worked with Aaron on that, but really the sentiment that came from him and the willingness to share was just so fun to read.


It’s so great when you open up a first draft and it’s so much better than you think it’s going to be. And Zac just shared a privacy doc that he wrote yesterday, which again was just phenomenal and makes me super happy to just sort of… It’s like little gifts that come in during the week when those kinds of things happen. On the personal side, we’re headed Yosemite next week for Thanksgiving, so excited to show my kid that, I made him watch Free Solo last night as preparation. So we’ll see whether or not we’re going to tackle [inaudible 01:13:34].

Josh (01:13:36):

Yeah, one of the best places on earth. Enjoy that. All right, great week. Amazing week. Thanks everybody. We’ll stop the recording here. Have a great weekend.