August 6, 2021

Friday Forum is an All Hands meeting for the Levels team, where they discuss their progress and traction each week.

Josh Clemente (00:00:00):

Welcome to the first Friday forum of August. Excited to jump into this one, and I will do that right now. Okay. Just confirming the screen share. Yeah. It looks like the screen share’s up.

Josh Clemente (00:00:13):

We launched our first social experiment internally. This is quite exciting. Just having that live and being able to interface with it. Immediately for me, as someone who’s kind of a very tactile learner, immediately gets the wheel spinning on how big this potential is and so appreciate the product team and [inaudible 00:00:31] team for knocking that out. Everyone, please download the most recent app and give this thing a spin and share feedback.

Josh Clemente (00:00:39):

Let’s see. There’s been some work on promising new takes on what I’m calling additive scoring. You can kind of see this screenshot right here in the middle. I’ll let David and Alan dig deeper. But to date, the metabolic score is sort of a subtractive score. You start off in the morning at your best point and it’s unlikely, or near impossible, to get a better score than when you wake up in the morning. Additive scoring could be an alternative psychological approach where instead you can choose to take the positive path and develop an improving score over the day, which it’s basically a reward process for the little micro optimizations you take. Quite exciting. We’ll definitely be experimenting here. Dashboard V3 design, so that’s here in the middle, I believe is ready for eng work, which is great. When in app weekly reports are nearly code complete, which as we all know, the in app weekly report has been on the agenda for some time. We’ve got them in the email delivery phase and now integrating that right into the app is going to put it at our fingertips, which is just huge.

Josh Clemente (00:01:45):

Lab testing phase two. There’s a little mock up here in the middle of what this is describing, but we’ve been experimenting with getting additional lab work through alternative methods. Casey compiled a really killer set of expert opinions that will be helpful to contextualize these results. This is not going to be individualized advice or interpretation of one individual’s lab work, more so a reference. We all want to strive for optimization. It’s really hard when you get a standard PDF printout of your blood work and don’t know, “Okay, is this great? I mean, I’m in the middle of this large range and I know most people aren’t really that healthy, so I don’t know if this is good or not.” Having these expert insights, it’s an approach or a concept that we’re going to take to try to provide additional reference or frame of reference around those numbers that we’re giving people. I think it’s going to be amazing. Shout out to Casey and the whole advisory team.

Josh Clemente (00:02:37):

Membership model work is kicking off. We’ve got a few primitives that will enable testing different ideas and prices, etc. Lots more to come there. We kicked off the project to lean into in-app video. I think some rough mocks for video production are complete. We’re going to test that format, before actually committing to filming anything. The Whoop case study, Whoop cross Levels case study wrapped up this week, that’s now in analysis. Then we’ve got a special operations command pilot or experiment going right now with 15 members of the army spec ops who are using Levels at a training course in North Carolina. We’ll learn something from that for sure.

Josh Clemente (00:03:15):

Then a couple cool things, Casey was confirmed as a speaker at Vox’s CODE Conference. Kara Swisher, many of you may know as the is the MC there. We also have an NPS feedback sharing program with our affiliates that some of the teams spun up, which is great. Basically feeding the lessons that we’re learning through the various affiliate codes that we’ve got out there, back to those affiliates. Speaking of affiliates, we’ve got The Fittest Doc, Mr. Nick Nwabueze, who is a buddy of mine. I was on a panel with him at CrossFit. He’s now an affiliate, which is awesome. We’ve got Huberman Lab, Andrew Huberman, he’s testing Levels, which I’m quite excited about. We’ve got a number of other podcasts that released and or advertising and or affiliations in the works right now. Cool stuff with some very large YouTube channels also going live. Fit Insider published issue number 142, which dove deep on glucose monitoring and obviously Levels featured quite prominently there.

Josh Clemente (00:04:10):

Then a few other things I’m personally very excited about. We’ve got the community challenges concepts sort of coming to life in design world. Obviously, we all participated in the Coke challenge. This is kind of like a visual representation of how that might look in the future, where people can select these widespread community challenges, participate, see how they stack up, and probably get some flare or some sort of tactile badge in the future, which is going to be awesome.

Josh Clemente (00:04:37):

Anything else? I really want to highlight this one here. We had a testimonial this week from a member who has lost 93 pounds since starting Levels and basically every marker of health has improved dramatically as well. That’s since October. Just want to highlight that. It’s pretty wild. Sometimes it stops me in my tracks when I read these things in the course of the day. Cool.

Josh Clemente (00:05:01):

All right, moving ahead. Super shout out to Jesse Levine. Officially, welcome to the team full time. He joined us in May on contract. He’s been an unbelievable member of the ops and support teams. You all have seen Jesse leading the charge across a whole host of different projects and feedback compilations, and he’s just been awesome. Well beyond that feedback, he’s also been really running point on refreshing the help center content. You all know Jesse, if you haven’t met him yet, please take the time to spend some time getting to know him. He’ll be around quite a bit more going forward. Thank you, Jesse, for being a part of the team. If you want to say something, please jump in.

Jesse Lavine (00:05:44):

Just really excited. Thank you. Also, last name is the Lavine. Just put that correction there.

Josh Clemente (00:05:52):

That’s a classic mistake on my part. I will probably make it again in the future, so I apologize in advance. All right. Onto welcoming Mona Sharma. Tom, I’m going to actually hand the reins over to you on this one and I will let you take it away.

Casey Means (00:06:08):

I’ll jump in, Josh, here.

Casey Means (00:06:10):

I am so happy to introduce our special guest, Mona Sharma. Mona is an incredible leader in the health and wellness space and entrepreneur. She is the nutritionist to many of our favorite celebs, Will Smith, Julianne Huff, Jay Shetty. She has been featured as a recurring role on the Facebook series Red Talk Table, where they profile her work with Will Smith and the entire Smith family on their healing journey. She’s also the founder of beverage company, Xicama, which uses the super food jicama in the drink and had record sales as an official beverage of Coachella in 2019. She practices a food-as-medicine approach and has an absolutely incredible personal story of the firsthand healing power of food and mindfulness. She’s been an awesome advocate of Levels and using it with herself and her clients. So happy to welcome you to our Friday forum, Mona. I’ll turn it over to you.

Mona Sharma (00:07:07):

Amazing. Thank you so much, Casey. What a treat, I got to take an inside scoop of what you guys are up to. I’m so excited over here. You’ll understand why in a few minutes. Thank you so much for having me. Some background, I was first introduced to Levels by my dear friend Dhru Purohit, who I believe you’ve all met. Tom, let me know. He’s Mark Hyman’s business partner. A while back, if you guys don’t follow Drew, you’d see that he posts about his CGM experience on Instagram and all of a sudden I found myself going to Instagram just to check in on what was happening with him and what he was learning and all of his aha moments. Wow, oat milk is really a bad idea for him and so many others, but I won’t talk about our fake food health industry today.

Mona Sharma (00:07:57):

I’m really grateful and so happy that he introduced me to Tom and Casey and now, to all of you. Thank you so much for your time and your education, because wearing this specific CGM and using the Levels app has really reaffirmed things that I’ve said to my clients for a really long time. The biggest thing is your diet should be as unique as your thumbprint if you’re really going to honor your constitution. Growing up, I was fortunate enough to spend a lot of time living on an ashram. An ashram is a spiritual center where they really focus on this idea of food as medicine and mindfulness and eating in community and eating whole foods. This approach of really emphasizing that our health is so bio-individual. This lesson is something that I’ve carried on into my practice today, because we know there is no one size fits all diet.

Mona Sharma (00:08:53):

With my clients, despite the science that’s out there today, I think we can all say that dieting, healthy eating nutrition, it’s pretty confusing, even as a practitioner, it gets really confusing. My clients want to know how to heal, how to lose weight or how to get into the best fitness of their life, but I really had to focus and spend a lot of my time on shifting the dialogue too. You have to learn what it’s going to take to nourish your body specifically and go against, perhaps, what’s being advertised and promoted like crazy in the media. That’s a very different approach because you really tune into your own body intuition and taking ownership of the foods that make you feel great.

Mona Sharma (00:09:41):

Because of this background, I have to say that with the approach that Levels has and the real time approach, I’m blown away at the quality, the technology behind the CGM, how easy the data translates to be so tangible for the user. This is the feedback that I’m also getting from my clients. Unlike a lot of other brands out there that I have tried with little success and a lot of frustration. Not only has Levels been an amazing tool for me to help my clients learn what to eat for health optimization, but ultimately also for happiness since our blood sugar, as we know, greatly impacts our mood and our hormones.

Mona Sharma (00:10:23):

Just a little bit more background. I have a four year old niece. She was diagnosed with juvenile diabetes about three years ago, I’d say. My hyper awareness around the impact of food on glucose has been part of my dialogue for my clients for a long time now. More than anything, because I saw firsthand the impact of food on her energy, but also the really, really highs that she would get and the really, really lows that she would get, as we were trying to crack the code on her insulin levels. I was really aware that, wow, as adults we’ve really obviously adapted to regulate our emotions as our blood sugar shifts. But then I asked myself, “Well, have we really?” Because emotions like stress and anxiety and worry and depression are still on the rise despite all the knowledge that we have around food. There has to be a deeper correlation to this.

Mona Sharma (00:11:26):

A long time ago I really stopped putting my clients on diets and I decided to always partner with a functional medicine doctor to understand each person’s biology, looking at their micronutrients, test their food sensitivities, their hormones and all panels, et cetera. But today, with the complexity of healing in such a stressful world, I’m often met with comments from my clients like, “Well, you know what? I feel great on this program, but something just still feels off.” Or, “Mona, I’m doing all the things, but I still feel really tired every day.” Or, “You know what? I feel really great, but my sleep isn’t where it should be and I feel tired throughout the whole day.” Or, “I’m not losing weight.” When this happens, and when I hear these comments from my clients, I’m so cautious of not recommending more food restrictions in their diet because we all know, and I’ve learned myself after having two heart surgeries, that more restrictions does not mean health. We often know that it’s not sustainable and can often even be more detrimental to our health.

Mona Sharma (00:12:30):

My thoughts on Levels is that it’s filling the missing piece in metabolic health, as well as personalized education, because we’re all learning in real time the impact of specific foods. I’m sure I’ve even heard you say this, Casey, but just because we hear that something is good for you doesn’t mean that it’s good for you. This is really owning in on that. I have to say that two of the greatest improvements that I’ve been able to make wearing Levels is first and foremost my sleep. Learning how eating specific foods and my food timing in the evening has impacted my sleep throughout the night. This is major for me because, you guys, I haven’t slept through the night since 2004. That is no exaggeration. All right. Can you imagine people optimizing their sleep and how they can go out into the day afterwards?

Mona Sharma (00:13:26):

Then, number two, I would definitely say on my energy. Casey and I hopped on a call when she showed me her Levels report and I compared it to my peaks and my valleys that I was having, while on a completely healthy diet, I was really on a mission to figure out what my triggers were. I realized that by making some really, really small shifts and the difference between me feeling good every day versus feeling great or fantastic every day. Wow. How many of us would want to move from great to fantastic?

Mona Sharma (00:14:00):

One of my clients named Philip, he’s been using levels for a long time now. What he said to me is, “You know what? It’s walking around with you, my nutritionist, on my shoulder because when I decide what to eat, it’s because I’m making myself a priority despite my food cravings,” which is huge. It’s a piece that people can carry around with them into the world. Yeah.

Mona Sharma (00:14:24):

You can obviously tell from my stories, this has been a game changing experience for me. The product reminds people to really move themselves into the number one position on their checklist, where we should all be, by the way. Not only do I feel that this is something that aids with healing and disease prevention or dis-ease, but it also enables us to show up in our lives with greater energy and focus and attention to achieve our goals.

Mona Sharma (00:14:51):

If there’s anyone here who perhaps doesn’t get a lot of feedback from your users, or maybe you need a reminder of the impact of your product that your company is making on the wellbeing of others, you guys call me. All right? I really do think that CGM is a growing part of our future and one that I really hope that conventional doctors learn to understand and prescribe. I’m just so thrilled that I found you and now able to recommend you and have a tool to support my clients that are committed to living and feeling their best. Thank you so, so much.

Josh Clemente (00:15:28):

I want to thank you so much. Amazing to hear the full spectrum from your own personal experience, all the way through to your clients and into the future. Yeah. We often say that it’s easy when we’re all in this tight bubble of Levels usership, we forget what it’s like to first experience that effect of having your dietician on your shoulder, your trainer on your shoulder. It is a magic moment when you first get that tight communication between body and mind.

Mona Sharma (00:16:00):


Josh Clemente (00:16:02):

Thank you so much for taking the time to join us on the call. We all get a ton out of these sorts of testimonials. That’s amazing.

Mona Sharma (00:16:09):


Jesse Lavine (00:16:10):

Thanks, Mona.

Mona Sharma (00:16:11):

Thank you, everyone. Have a great day.

Josh Clemente (00:16:13):

You too. Thank you.

Mona Sharma (00:16:14):

You too. All right. Bye now.

Josh Clemente (00:16:17):

Okay. We’re going to do something slightly different this week, or rather just make an addition. Trying to formulate a continuous reminder of company primary priorities. Of course, this is never going to be all inclusive. This is just an effort to define some of the big bullet points that we are focusing company resources on. If there are any questions on this, always just bring them up in threads directly, however is easiest.

Josh Clemente (00:16:45):

Some of the big rocks right now, migrating to a membership model, this is a pre-launch requirement. As everyone knows, we’re going to migrate from the single one month experience that we developed for the beta program, which was intended to get, as many fresh eyes, as many fresh experiences into the program as possible. Migrate to an ongoing membership. We’re going to launch a series of social product experiments. We all have this intuition that social is a huge component of what we’re building here, getting people connected to each other. It will also alleviate a ton of the intricacies and nuance of trying to get Levels to be able to answer all the questions. People should be able to interface with each other and learn from each other as well. That’s an important one. Then the Guided Journey of the core Levels program. There’s a lot to this. It’s very hard to encompass and encapsulate and put a hard deadline on, but the Guided Journey is what’s most important. We need to bring people through a process of learning, experimentation and ultimately optimization. That all kind of wraps up into the core product efforts.

Josh Clemente (00:17:46):

We’ll likely be adding some more clarity around each of these and these will change. This slide should evolve over time as we knock these out. But the goal is to have everyone aware of what are we focusing on, why and when should those be complete? Open to feedback on this. Thanks for all the hard work.

Josh Clemente (00:18:06):

Very quick culture slide. Going to repeat the prayer. We help you see how food affects your health. Shout out to Rob for some of the inspiration for that line. I want to wish a very happy one year coming up to Gabriel on August 10th. Thank you, Gabriel, for nearly a full year. Okay. I’m going to hand this off to Miz.

Michael Mizrahi (00:18:30):

We just wanted to bring in some culture pointers on somewhat of a regular basis. This one is pulled directly from Sam software engineering principles. Two big ones that we’ve seen pop up that are worth refreshers. The first is no acronyms. I’m probably responsible for some of these myself. Mostly in our written communications, but also sometimes verbally, we can tend to throw in acronyms specific to our business, but also business acronyms, things like DRI for directly responsible individual or even as simple as like ETA or ETD or any of these. A lot of times these can add complexity to some of our communications, make it harder for new folks to understand what’s going on and generally it just adds a lot of friction, sorry about the sunlight here, a lot of friction to our comms. Whenever possible try to avoid use of these acronyms in your communication. I’ve been called out on them personally, so thank you Casey for the last round of those. But generally speaking, keep things simple. Simplicity is key and being descriptive is helpful.

Michael Mizrahi (00:19:34):

On the flip side of that, be semantic whenever possible. This is written in specific regard to software and naming of files or services or anything like that. But I think it extends beyond to experiments, programs, features. Sometimes you might see a feature name come along and not really grasp what it actually means. We’ve seen this on the research side. For a few months, I was trying to figure out what Evidation was and so I realized it was actually the trial company and the pieces there. Whenever possible, try to name things very descriptively. It might feel a little bit boring, but it really helps in terms of reducing friction, letting us all be talking about the same thing.

Michael Mizrahi (00:20:14):

Even redefining simple terms, things like experimentation, concepts. We throw around these words a lot, but we’re not being descriptive about what we actually mean. We’ve all caught ourselves around the doing that in the past. Just saw your comment there, Casey. These are just quick refreshers. If you have other culture pointers that you want to bring up in the future, let me know. Otherwise, we’re going to run through our culture book. We have about 15 cultural touchstones or values that we’re working with, trying to really refine them down to what the core of the Uber culture is. Whoa. The Level’s culture is, and this is part of that effort.

Josh Clemente (00:20:56):

[inaudible 00:20:56].

Michael Mizrahi (00:20:56):

That’s seven years of saying that. Yeah.

Josh Clemente (00:21:00):

Love it. If anyone has questions about these, where they came from, why they exist, please ask in the chat or on threads and there will be more. Miz is very focused and really crushing it in building the cultural foundation that this company needs in order to be able to scale, not just our products and the experience we’re trying to build, but also the team. All feedback is, I’m sure, helpful for him and certainly for us. All right, thanks Miz.

David Flinner (00:21:33):

Quick refresh, Josh.

Josh Clemente (00:21:35):


David Flinner (00:21:36):

Then I’m going to I hand it over to Alan to kick us off.

Alan (00:21:40):

Awesome. Thanks David. Thanks Josh. Let’s go to the next slide please.

Alan (00:21:46):

Just starting with a low progression from sort of medium to large here on different projects. This is the dashboard screen present day, and then next slide. Here’s where we’re going. This is all queued up and ready for work. I think once we’re past my data, we’ll be able to begin on this. We’ve got some nice new cards there, bringing the graph back to the homepage with bit more annotation. I’m excited to see that go out. Next slide.

Alan (00:22:15):

We worked a lot on socials this week or social this week. One of them that I’m really excited about is looking at the Coke challenge and similar structures that allow us to have conversation with our users and accumulate value as more people do these things. Kudos step Ben, for this amazing image up at the top here. We’re hoping that we can make this feel a little bit more celebratory. You’re earning badges, you are participating in these events with people. I was inspired by this poster, sort of a boxing poster, maybe it’s Coke and no walk, versus Coke and walking. Can we make it feel like a little bit more playful somehow?

Alan (00:22:53):

Next slide. Wrong tab. There we go. Continuing with social. Social work is really fun to do. I think for me personally, one of the more exciting ways to work is to start out with something really rough like this on the left, this is this notion of a social graph or a social representation of Level’s employees or other members and seeing their graph as they progress. This was kind of inspired by going out and eating together and watching our glucose climb after a meal. This is super rough, This is a 15 minute sketch, then next slide. Then we start actually building it and John is doing some amazing work there. He’s dived right in and I think cranked this out in a day or two. We start getting some feedback immediately. I’m really happy to see all this great feedback in the threads forum on this. I think what emerged was actually the images are kind of intimate. Perhaps we want to remove images, but the descriptions of the meals are really valuable because we can see what people are eating without crossing that privacy threshold potentially.

Alan (00:23:55):

Then ultimately we want to know who’s eating what. Perhaps there is something here about actually seeing who’s doing what and should we create profiles and potentially having more of an identity associated. Next slide.

Alan (00:24:10):

Then, finally, what we’re trying to get to is figuring out if we had a social experience, what are the ingredients to that social experience? And so that’s what these experiments are really in service of, is figuring out if we were to get to some kind of feed like this on the right where we’ve got potentially polls and posts from users and topical posts from experts and so on, what actually goes in there? What are people looking to see? What’s interesting? What will be engaging? Next slide.

Alan (00:24:38):

A large effort that’s coming out that was alluded to earlier is what is the Level’s user journey? We’ve heard some feedback and I think just natural in a health and wellness experience to wonder what do I do next? I’ve been wearing this thing for a week or two, I’ve got some interesting ideas about what food works and what doesn’t, but how can I use this to help me achieve my goals? That’s really what we’re going to start diving into now. We’ve got the foundation of the [inaudible 00:25:01] and so we’re going to start looking at expanding that journey and helping it serve different types of users. How can we always ensure our users know what to do next? At any given time when they come to the dashboard, you should know what to do or what’s happening inside your body. How might we potentially meet the needs of a broader member profile? How can we motivate our members and make them feel like wearing a CGM is a super positive experience?

Alan (00:25:32):

One place to start looking at that is how we convey our metabolic score. Next slide please. There’s some pros to the day score; helps users understand how their overall day will went. It’s a really simple metric. It allows you to see some directionality and trends and so on. It’s more variable than say time and range, which is not going to be that great for non-diabetics. Next slide please. The cons of the day score though is it only drops through the course of the day. This can be demotivating. As Josh alluded to at the beginning, it starts at 100 and essentially drops the more you look at it. It’s also not that well understood by our members and how it works and even I have to look it up every once in a while. That complexity of the calculation can kind of make it difficult to action. We started to look at some potential alternatives.

Alan (00:26:19):

Next slide please. One possibility is to break the day into little chunks and essentially make this more about earning points, or earning time in range throughout the course of the day. One way to think about it is potentially every hour is a new opportunity. It’s a little bit more of a growth mindset. The goal potentially would be to get 50 minutes per hour in range. If you do that, next slide, this little ring fills up, perhaps it explodes. Then below that you see this little star. Maybe you get like a star or … We probably have to think about what a reward mechanism really is for Levels that matches, but perhaps you earn some kind of reward or point.

Alan (00:27:00):

If you get enough time in range, you potentially earn a little bit more of a celebration in the moment, it makes the dashboard a little bit more timely and makes you potentially want to check in on it a little bit more often. I think it’s also allowing our users to define what success means for them, rather than having a score where if it’s out of 100, we always know that if it’s low it’s not great.

Alan (00:27:22):

Next slide. Wait, I think that’s it. Yep. Those are the things we’re looking at. User journey, scoring, dashboard.

David Flinner (00:27:29):

Sweet. Thanks, Alan. Really excited to see those come to life. Then where the rubber meets the road, Gabriel is going to be complete today I believe on the in-app weekly report, so we’ll be able to test that out internally. Then assuming all as well, we can ship very soon. You can see a little demo here on the right. The approach we took to this one was what is the fastest implementation we can get done, scoping it to a one week effort. There was a menu of options I put together in the whimsical and it was really cool to see just the collaboration on scoping it down to starting with the smallest thing. We’ll get it out there, get feedback and over time we can continue to iterate on it, if that would lead to new learnings. Thank you, Gabriel. Next slide.

David Flinner (00:28:17):

Meal insights, still in progress. Nothing huge to report here but still underway. Next slide. Yeah. If you haven’t had a chance to test it yet, Alan walked through this a bit for us, but John released the internal version of our social community glucose experience. Definitely take a look and there’s a really active and lively conversation going on in threads. Would love your feedback. This is a totally new direction for the company, so we need all the feedback we can get. The good and the bad. Socials a new beast, an entirely different company in many ways. We want to make sure we capture all your feelings on what’s working, what’s not, so we can make sure that this meets the needs of our members.

David Flinner (00:28:58):

Next slide. Scott, you want to give a quick update on the Stripe Identity verification?

Scott Klein (00:29:05):

Yeah. Sure. We had a pretty serendipitous moment this week. Andrew actually knew somebody on the Stripe team that I think has left, but worked on Stripe Identity as their last big project. Got us synced up and we were able to actually pull a step out of the process technically. All the OCR that we were doing on the document images, Stripe is actually surfacing that data. They just had a bug in their interface or something like that. We were working on what I think is the last PR to get to sort the initial code complete and then it’s going to be time for testing, which is where I need everybody’s help.

Scott Klein (00:29:34):

A couple important notes. This is actually going to require a live identity document for you to help us out. Of course not required, but it’s going to be massively helpful cause we need to get a bunch of permutations around name. I’ll ask that some people use a passport, versus a driver’s license. For those that are in non-US countries, same thing, we’re going to need to get a bunch of variations of documents. It is going to require a purchase. We’re going to get another code setup so that we can do … Because we’ve got to go through the full purchase flow to get your name attached to it to do that sort of verification. We’ll set up a code so that you don’t have to actually pay for it, but we’re going to have to do the whole thing from front to back.

Scott Klein (00:30:10):

I’m going to basically get an instruction document set up and get that sent out either today or on Monday depending on when the code goes live. Then I’m going to need to flag everybody’s accounts in to the feature flag to start testing it. Hopefully, we’ll have maybe like a quick 24 hour period where we can get some actual 10, 15 or so live examples through. If that is all good, then we can start rolling out to customers immediately afterward.

David Flinner (00:30:36):

Fantastic. Next slide. Yep. [inaudible 00:30:45] just summary slide. Yeah. There’s been ongoing work on the challenges. Murillo hit the ground running back from holiday. He’s been finishing up some of the [inaudible 00:30:57] tasks on that. Some background work on making sure we can switch programs from Libra to Dexcom and back and forth. Overall, a good week. Thanks, everyone.

Josh Clemente (00:31:10):

Awesome. Thank you David, Scott and Alan, and everyone on the background working on these projects. Exciting stuff. Quick hiring update. We still have the head of clinical product applications paused. As many of you have heard, we have made a few hires in the past few weeks, some of whom will be starting soon, which is quite exciting. A lot of great progress and the team continues to grow. Thanks for everyone helping with the onboarding process and welcoming those new candidates in. We should have some on this forum I believe next week. All right. Waitlist snapshot.

Michael Mizrahi (00:31:49):

A few slides to recap some July numbers. Our wait list in July group by 9,700 signups, up a bit in percentage from June, from the month prior. We have 130,000 total waitlist signups at this point. These folks are receiving the bi-weekly newsletter, sporting a new design that I’m sure Annie will touch on. Next slide here, Josh. All right. Some quick numbers. We filled 2,400 orders in July, up a bit in percentage from June. Fulfillment turnaround time is 17 hours, continuing to drive this down. We have relatively great shipping time with True Pill, but the time from which we submit a fill request to when it leaves their pharmacy, we want to drive that down as much as possible. With more volume, they’ll be able to process more orders on a daily basis, more frequently and we can bring that down. But at this point they’re still processing our orders in one big batch, once a day, so that explains that delay. But our target here is closer to 10, 11 hours. Within the day we want orders moving through.

Michael Mizrahi (00:32:50):

About 1200 completed consults all in on Steady MD now through True Pill. Then our current standby time for consults is less than a day. If you’ve been around a little bit, you remember this was on the order of four to six to eight weeks. We’re continuing to move that wait list very, very quickly once folks sign up with a code.

Michael Mizrahi (00:33:09):

Some other vanity metrics, just to throw out here, about 900 active subscribers. We’ve had about 12,000 total members go through the program. As Josh alluded to earlier, we really were optimizing for a lot of first time members that we can serve up that 28 day experience that we were constantly iterating on and get constant new feedback via support, via Mike, via all our channels to understand what was working. As we transition over to a membership focus, that’s going to look a little bit different. About 965,000 lifetime food and activity logs. It’s a lot of logs. It’s a lot of data, a lot of really interesting insights there from our members. That’s always good to see. A running NPS of 68 with about 15% response rate.

Michael Mizrahi (00:33:57):

Next slide here. We’re doing all these orders and we have all these support conversations, so what? The big thing here is really starting to understand and dig into the data to be prepared for further growth. In doing this kind of volume, we want to see where things are breaking. We want to understand how many support team members we need to keep our levels of service, how many Steady MD physicians we need to keep the consults running at an appropriate clip. The same thing for the triple fulfillment side. The more we ramp up this volume slowly and you can see all those charts moving up into the right, the more we can find those numbers, hone in and then put a headcount plan in place, put a scaling plan in place. This is all just very valuable growth for us.

Michael Mizrahi (00:34:41):

CSAT score of 92 through July, which is really, really exceptional and outstanding. We’re seeing over 85% of our contacts within 60 minutes and about 50% of those within 15 minutes. So really, really outstanding support by the team. I have a number of different feedback comments here that are just mind blowing to read every single time, because you can’t buy this, you can’t fake this. This is real, hard work. A few that I want to call out on this right hand side, fifth one down. Support has been an incredible help, very proactive in reaching out. Proactive in support is always a great word to hear.

Michael Mizrahi (00:35:19):

This member had a sensor that wasn’t working, they were frustrated, whatever it was, they weren’t having a great experience, but because of their support experience, they’re going to sign up for a subscription. Really, really powerful value add there. The rest of these comments unbelievably fast, excellent, great, kind, accommodating. Support that personal is unusual. Other companies should look to emulate your service. Best customer support I’ve ever worked with. I appreciate well constructed English is a good one. Really great job to the team here. We’ll continue to prioritize this kind of level of service and most importantly, scale it.

Michael Mizrahi (00:35:56):

That’s it.

Josh Clemente (00:35:58):

Absolutely fantastic. Love all of it. Thanks, everybody. Ben.

Ben Grynol (00:36:04):

Okay. We’ve got three updates. We’ll run through all of them separately. The first one’s in-app video, the second is going to be growth for the week and then the third is a test that we’re doing for investor updates, which we’ll cut out and put into the updates.

Ben Grynol (00:36:20):

In app video, we did some tests around production. What we wanted to find out was can we film with a scrappy, at-home setup with high enough resolution and do a punch in. Punch in being a crop. Video typically is filmed in 69, which is the landscape format. To optimize for mobile, you want 45, or 916, which is a vertical format. We found that, yes, we can actually achieve this quality with the right lighting, the right camera set up, and it’s easily scalable and even something that you can carry anywhere you go. If somebody is in a different location, it’s easy to transfer it.

Ben Grynol (00:36:57):

We’re aiming for consistent quality and production, assets that are representative of the brand. The information that we provide has to be valuable, that’s a non-negotiable. Then we really want to make sure that we’re measuring the right analytics, not just, “Hey. Did somebody look at this video or click on it?” That’s not as valuable as things like watch time with video and completion rate so that we can start to AB test length of video in the format. Then, the goal with everything is always shipping quickly. Going to update in threads, some information for Casey and information for John about the analytics side of things and the content creation so we can keep things moving forward. That is in app video.

Ben Grynol (00:37:38):

Next slide please. Growth for the week. Strong week, $104,000 of recognized revenue. For the month, we’re already at 118, which is nice on our way to our goal of 300,000, no changes to cash, debt or runway, with the caveat that we will incur invoices from True Pill. They send us invoices retroactively. We get the invoices from the three months or four months prior sometimes, so we do have that coming down the pike. We’ll have a $1.3 million cash hit to our position. In the next couple weeks, once Miz is doing some due diligence to make sure that all of the invoicing is fair and accurate, and when that happens, we’ll report it in the slide. Growth for the week.

Ben Grynol (00:38:25):

Next slide please. Oh, growth theme, closing the loop. I know we’ve closed the loop regarding PBS in threads, but there are people who watch these, that being perspective hires and our investors. The theme is member experience is greater than growth at all costs. To recap, we had an unbelievable opportunity that Dr. Perlmutter was very gracious to open up to us for a special he was doing on PBS.

Ben Grynol (00:38:50):

Jam had his hopes up that he would get a pledge tote bag and unfortunately we are not going to participate in it for the right reasons. That being that we cannot control the member experience for people who might have purchased Levels or hoped to get it and they would go through our flow to have the physician consult and get fulfillment through True Pill and they might find out that they’re not approved. There were logistically too many things that were complex that could create a poor member touch point. That experience is not worth growth at all costs, even though the awareness around metabolic health and the opportunity to actually get conversions, it’s very significant. Respectfully, we had to decline. The upside is that Dr. Perlmutter is still going to talk about Levels, he’s just not going to include it in the pledge package. Closing the loop there, but Jam will order you a bag on eBay or something like that.

Ben Grynol (00:39:44):

Next slide, please. This is an update for July, 2021 for the investor update. To reiterate, we are not in growth mode. Next slide, please. Significant milestones. We hit $200,000, just over that, in one week of recognized revenue. Most significant week to date. We hit $5 million in all-time revenue in July, which was very significant. Next slide, please. Recap on yearly financial. July of 2020, we had $52,000 of recognized revenue, in 2021 we were at 622. A very big leap and just over 1000% increase in year over year growth. From a subscription standpoint, we were at $14,000 in July of 2020 and we hit 166 in 2021. Again, 1100% increase. These numbers, when they’re small and they start to compound and we go through exponential growth, it’s easy to see large increases in the percentage, it’s harder to achieve those same increases as you get larger numbers. But again, as we start to pursue growth, we’ll see pretty significant increases in July of 22.

Ben Grynol (00:40:58):

Next slide, please. Recap on the month. 622 of recognized revenue, 617 of cash. That’s just under our most significant month to date, which was May of 2021. We hit 649. Next slide, please. Lastly, so 40% of our cash was driven by three conversion initiatives. That’s a partner co for Kelly Leveck, Dhru Purohit, and the Double Opt In. Between Kelly and Dhru, they drove 20% of our cash generated. Then Double Opt-In is an initiative where when members sign up for the wait list and they get a welcome to the wait list email, they have an opportunity to click on a button, a call to action, that says if you’d like to join the beta now, feel free to opt in and you can convert. Double Opt-in was 20% of our cash position for the month, and that is growth for July, 2021.

Josh Clemente (00:41:54):

Awesome. Thank you, Ben. Mercy.

Mercy Clemente (00:41:58):

Okay. I’m going to do a recap of July for both social, for Instagram and Twitter. Instagram we hit 36,400 followers. Twitter we’re at 15.2. Our top post was Robert Lustig’s theme of expert opinions. That really, really resonated with our followers. That post was saved over 600 times and it was shared another 603 times. The 738 actions taken from that post were over 500 of those were people going and clicking on our profile and viewing more of our posts and stuff like that. Another 175 of those actions taken from the post were people who actually went to our website. We don’t know if they actually signed up for the wait list or what, but they went and explored the site itself.

Mercy Clemente (00:42:46):

A few other key things that happened this past month was Drew and Casey did another podcast with Dhru Purohit: The Five Surprising Things That You Learn, followers really, really loved that podcast. The importance of a walk. We keep getting continued feedback of how surprising people … That just surprises our followers and members so much when they see the change in charts. On Twitter, there was actually a lot of positive talk between Levels users and non-diabetics using CGM, versus people … I know previously we had some discussion on Twitter about the use of diabetics and non-diabetics using CGMs, and there was a lot of positive feedback on the discussion over on Twitter a few weeks ago.

Mercy Clemente (00:43:33):

Josh did an Instagram story with a caffeine comparison with decaf versus non decaf that also really surprised our followers. People were like, “I never would’ve thought that my coffee could be causing a spike. Now. I’m going to try and test this out and see what happens.” We’re showing up more and more on TikTok members are seeing correlation between their Whoop scores and Aura scores and their Levels data, and they’re starting to make their own conclusions and stuff on that. Kelly Leveck posted posted a day in the life reel on Instagram.

Mercy Clemente (00:44:04):

Recently, we had a page that had 153,000 followers, they tagged us in some stories the other day and they were doing a Q and A about using CGM. They were using NutriSense. They said they’d been using NutriSense for a few months, but they were tagging us in stories and linking to articles from our blog. I thought that was pretty interesting. Then recently, one change we’ve added to our Instagram and social is we’ve connected Instagram to Twitter using Zapier. Now, all of our posts from Instagram are automatically shared to our Twitter accounts. Instagram has a feature where you can already link the two, but it doesn’t actually share the photo itself. I’ve noticed, in the past few months, from doing these recaps that tweets that have photos attached to them do significantly better. Since linking the two up via Zapier, we’ve actually grown quite a bit this month in followers. I think over the month of July we gained over 500 followers on Twitter, which is really big. That’s a lot of growth. That is social for the month of July. That’s it for me.

Josh Clemente (00:45:12):

Thank you. Tom.

Tom Griffin (00:45:15):

All right. Zooming out for a second to take a look at July partner code performance, which is indicated there with that little arrow on that bar. As a reminder, this chart, isn’t looking at every code, like double opt or other wait list tests, but it’s just looking at true partner promotions like influencer partners like Dave and Ben and Hyman, et cetera. A couple things to quickly call out here. This was a really strong month. We haven’t had a month quite like this since March, which was when Bulletproof Radio was released, which isn’t a coincidence. The reason this month is as strong as it is because the Dhru Purohit podcast with Casey was released. Yeah. I would just say that we’re still at a point where our best performing months, in terms of partner promos, are typically directly attributable to singular, major events. Typically, this is a podcast, interview, so if you look back at some of those other large bars there, usually because of a Bulletproof interview, Ben Greenfield interview, Broken Brain, et cetera.

Tom Griffin (00:46:11):

Next slide. Again, this is a distribution of our top 10 partners in July. This is a pretty typical distribution. We’ll usually have a couple in the 50 to a hundred range. Then if it’s a really big month, from a big podcast drop, we’ll also have someone generating a couple hundred like Dhru did this month. Then we’ll have a long tail of a couple dozen that are in kind of the five to 15 range. You’ll see some names here on the bottom like Kevin Jubbal, Luba, [inaudible 00:46:42], which were all YouTube videos that have continued to pick up traction. Shows you the beauty of evergreen content.

Tom Griffin (00:46:49):

Next slide. Just a reminder that this spreadsheet exists, paid partnerships, promotions, and you can see all upcoming promos, both for the remainder of this year, but also 2022 planning as we start to ramp up more spend on paid initiatives. Then just calling out that row in yellow. Mark Hyman’s podcast with Casey should be dropping, waiting for confirmation, but next week. Again, that should drive at least a couple of hundred in the month of August.

Tom Griffin (00:47:17):

Lastly, next slide, theme of the week, Closing the loop. Shout out to Sam, this was his idea a few weeks back and shout out to Braden for helping to make it happen. I think Sam was seeing some incredible feedback come through on Slack via the NPS survey integration. He had asked a simple question like have we sent any of these amazing testimonials back to the partner who generated that particular conversion? We hadn’t. We organized this and did this week and it was really well received and they really appreciated it. I don’t think they’ve ever seen anything like this before. Good experiment. Something that we’ll continue to do on a semi-regular basis, probably not super frequently. That’s it.

Josh Clemente (00:48:00):

Love it. I think that’s a great initiative. Haney.

Mike Haney (00:48:05):

Yeah. In content, a couple of articles, the excerpt from Dr. Lustig’s book. Thank you Rob for allowing us to do this. Of course, we could basically grab any X number of words from that book and put it in our blog and it would be a hundred percent aligned with the kinds of messages we want to put out. I think we all, who have consumed that book, know how valuable it is. The challenge here was really just picking something that we thought would be powerful to put out there. I think this part of a chapter from Rob’s book about kids and sugar, something we wanted to talk about, it’s a sensitive subject. As a parent, I know it’s tricky to talk about, but I think this is a really great evidence based discussion of what the impacts are. That’s a really good piece.

Mike Haney (00:48:51):

Then we had a great five questions this week with Brandon McDaniel, who you’ll remember from the Friday forum last week. Nice bit of timing. Then, as many of you saw, we unveiled the new newsletter template this week. Something we wanted to do for a while. So far, pretty good numbers coming in. Really our core metric we’re going to look at there is how many clicks we’re getting for the stories, beyond that top story. That one always does really well. But really what we want to do is make sure people are clicking through some of this other stuff that we’ve got further down in the newsletter. Ongoing project, continue to experiment here. We’re going to tweak the design, we’re going to tweak the sections and that kind of stuff. This is really setting us up for a lot of testing and a lot of growth and smoothing the production and stuff.

Mike Haney (00:49:32):

Next slide. Just wanted to quickly recap, along with the theme here, July numbers for content. The TLDR is that we continue to have a great month. We had seen kind of a dip through the spring in some of our numbers, as the organic traffic had kind of fallen for all sorts of myriad complex reasons, algorithms, et cetera. We saw that bounce back really nicely, starting to come back really nicely in June. July, even though the number in July in terms of traffic is the same as June, what’s really interesting is that middle column here on the traffic source. June, we had a couple of huge newsletters, Top Foods For Glucose and Worse Foods For Glucose were both huge in newsletter and drove a ton of traffic. That’s the orange section of those pie charts. In July, we had a little bit less, still solid, but less. We didn’t have those huge boons in, but we made up for it by huge growth in organic.

Mike Haney (00:50:24):

The lesson here for me is that the traffic to the site and the distribution of the content that we’re creating is truly multichannel. Between social and newsletter and organic, there’s lots of ways we’re going to drive eyeballs on this and growing out, all of them will only grow the overall pie. The stuff on the right here just shows that all these numbers you see going up, this is all tied back to that search metrics and the return of some of that organic growth. The new algorithm changes seem to be favoring us. A lot of the SEO work we’ve been doing seems to have started to pay off. Hopefully, we’ll see this trend continue in terms of driving these numbers continually up.

Mike Haney (00:51:02):

That’s it for content.

Josh Clemente (00:51:05):

Amazing. I love these recaps. Thank you, everyone. Okay, I think Miz, you’re going to …

Michael Mizrahi (00:51:13):

Quick check in. I’ll keep it snappy. First off, we’re about a week into threads. Massive kudos to the entire team for really adopting this and pressure testing it fully. This wasn’t a half hearted attempt, so really, really nice to see everyone in there and engaging. Getting some great feedback so far. On the pro side, good visibility across teams, even within teams around happenings and decision making. Great structured conversations and discussions are happening. We’ve seen a few references to that today around some of the product threads, some other threads. Those are engaging and interesting to see. Closed loops for requesting responses in a structured fashion is helpful. A few reports of calmer inboxes and a little bit lower email volume internally.

Michael Mizrahi (00:52:00):

On the flip side, there’s a big learning curve for the new paradigm of read, unread and action required. It can feel like messages are just falling between your fingers. Definitely feel and hear that feedback. Subpar navigation shortcuts and general UI, UX issues and feedback we’ve seen quite a bit of. Hopefully some of these can be improved, but there is some friction there that’s holding us back a little bit. We still haven’t nailed the quick conversation, quick question, so to speak, interactions. It can feel heavyweight so we have to title a message and write out a full communication in order to get a quick answer to something. That’s something we’ll have to continue figuring out.

Michael Mizrahi (00:52:42):

Finally, everyone’s thrown into all the forums, at first with notifications on. The high volume can definitely be overwhelming and that’s something that we have to continue to tweak and get right. We’re I think planning to test this for a month or about a week in, so three weeks to let’s keep it going and keep seeing how it grows on us, what changes, what doesn’t, and then we can make an assessment of where we want to go from there. Things we’re still solving for the quick messaging, light rate requests, urgent communications with undefined groups of people, mostly on the engineering side. Then, finally, the social chatter and buzz that we want to maintain, figuring out the right way to do that.

Michael Mizrahi (00:53:19):

Next steps, we’re going to experiment a little bit more with email specifically. Rolling out a beta for Mailman Teams, which launched this week. A few folks are going to give that a try. Sam’s been on it, I think David’s been testing and I’ve dabbled with it a little bit. It’s time restricted feeding for your inbox. Then finding a home for social communications. Thanks Justin for the suggestion on Discord. Going to give that a try and just have a social chat place that’s distinct from where work happens. We’ve spun up a Discord server there, or potentially doing that in a different Slack account. Those are some of the things on our mind and we’ll actively test with. Keep the feedback coming, the threads, Meta Forum’s has got a lot of discussion. We’re actively aggregating that and Sam is funneling that back to the right place to hopefully get some progress.

Michael Mizrahi (00:54:08):

That’s it here.

Josh Clemente (00:54:10):

Love it. Thank you, Miz. All right. We’re going to definitely intrude into the cafe time with our individual contributions, but I think this is my favorite part of the meeting, so we’re going to do it. Kicking off with Haney.

Mike Haney (00:54:24):

Professionally, I think all the stuff that Alan went through is super exciting. I remember when Alan started, there was just such widespread excitement about what he was bringing and I felt like at first it was because it was making it really pretty. But now just seeing that grow into all of this just incredible function and thinking through how the experience works, it’s so interesting and exciting. Quickly on the personal side, we adopted a second dog this week, a 10 year old rescue named Coco. That’s been consuming our emotional and mental cycles.

Josh Clemente (00:54:54):

Very nice. Jesse Lavine.

Jesse Lavine (00:54:58):

Nice. Personally and professionally, I couldn’t be more excited to be joining this team full time and to be continuing the work with all of you.

Josh Clemente (00:55:09):

It’s mutual. Scott.

Scott Klein (00:55:12):

All right. Personally, kind of fell off the rocker July for food and fitness. Had a decent week this week, which has been fun. We also got to do a boat day this week, which was super, super fun. Going to do another one a couple weeks. Professionally, I’m really excited about the social stuff. I feel like a lot of people that I referred in, the last couple weeks, have been kind of two weeks in and they’re asking, “What do I do now?” I kind of got some info and so I’m excited as we transition to a membership model, it feels almost like you’re buying into a bit of a way of life and a community that’s going to help support you. The social stuff for me is really, really exciting.

Josh Clemente (00:55:47):

Love it. Hao.

Hao Li (00:55:49):

Pretty excited about the Strive ID verification progress. It’s coming very close. It’s already deployed, just needs some extra stuff. Yeah. Kudos to Scott and also pretty excited about continue experiment with stress.

Josh Clemente (00:56:07):

Nice. Chris.

Chris Jones (00:56:10):

On the Levels front, I’m going to plus one on the work from Alan around the rethinking about getting points or hours or time in. Jerry made a comment in the thread, it reminded of the Nest Thermostat leafs, which is kind of very close to my heart, kind of being over there. I also feel like right now it starts high and every time I sink my score goes down and down and down and it’s kind of disheartening. I really like the thought and work around that.

Chris Jones (00:56:41):

On a personal side, my wife’s cousins are flying in and staying with us this weekend, so great. We haven’t seen them in a couple years, kind of as things open back up, at least temporarily with COVID until they shut back down. Trying to take the window, while we’ve still got it. That’s it.

Josh Clemente (00:56:57):

Awesome. Laurie’s not with us. Murillo.

Murillo (00:57:02):

Yeah. Professionally, it’s great to be back and just seeing how much progress has been made over the last two weeks. It’s amazing. It continues to amaze me, just the velocity of the team. Personally, also just great to be feeling recharge. Went back to the gym this week, lifting weights again. It’s just feels great even though I’m in pain.

Josh Clemente (00:57:26):

Nice. Mike D?

Mike Didonato (00:57:29):

Yeah. Definitely the community view and the meal insights exploration, they seem to be huge improvements and things that have been requested by our members for a while. Second part has to do with our culture. I think Sam sent in threads, we want to make sure that instead of saying no, we say yes, and … I think that’s been our culture for a long time, but I had a pretty brutal experience this morning at FedEx and UPS of people just telling me, “No.” It was not fun. Lots of wasted time. Always appreciative of our team, but specifically our support team that it’s always handling our members’ issues. That’s it.

Josh Clemente (00:58:10):

Nice. Justin.

Justin Stanley (00:58:12):

Personally, going out to my brothers cabin just for a bit tonight with my dog and husband to visit my niece and brother. Professionally, the social stuff coming to life is really exciting. Also, I really like the idea of getting points throughout the day, instead of the metabolics score necessarily. It’s going to be, I think, a lot better. Kind of like the Apple watch, I guess.

Josh Clemente (00:58:39):

That’s a good way to put it. Rob.

Robert Lustig (00:58:42):

Personally, I’m alone here with my dog this week. If anybody’s in San Francisco and wants to have dinner, call me. Professionally, I want to let people know I’m not going to be on the call next week. I’m going to be in Memphis, Tennessee at a site visit for starting up a new adventure to try to improve autophagy prolong longevity. We’re going to be assessing some biomarkers, that may end up being something that Levels will be interested in. I will keep you posted. In addition, I put on the chat function a paper that I would like everyone to look at, because I really think this is the key to the kingdom. It’s done in animals. Obviously, what happens in mice does not necessarily happen in people, but I think this is extraordinarily important in terms of how high glucose levels affect mitochondrial function and how high fructose levels affect glucose levels. We can even have a journal club about this at some point if you’d like, because this is sort of the thing that ties all of this together, in terms of how mitochondria gets screwed.

Josh Clemente (01:00:03):

Love that. I think I recognize the title so I believe I’ve seen it, but looking forward to do a deep dive. Also, journal club sounds fantastic. We need to definitely circle back and do that. I’m not sure if people watching this video can see the link, but we should probably figure out a way to post that for anyone watching this video later.

Josh Clemente (01:00:25):


Michael Mizrahi (01:00:26):

On the professional side, really impressed with the combination of our content and partnership efforts. Shout out to everyone working on that side. It’s nice that these aren’t side gigs, but that we take the education component very seriously and just the numbers on blog viewership is crazy. That’s great to see. On the personal side, headed to Boise today to visit some friends who have moved there from San Francisco during COVID. About 10 of us coming together from across the country. Excited to see some friends I haven’t seen in a while. I’ll avoid a lot of potatoes.

Josh Clemente (01:01:02):

I heard there’s some pretty crazy wildfires there right now, actually. Hopefully things are good. Alan.

Alan (01:01:08):

Cool. Professionally, super excited that Jesse’s joining us full time. I think he’s already added so much and I really love just hearing him talk about the member experience and managing type one diabetes. Also, just when I call out that, right now, for me at least, it’s a really exciting time to be doing design. It’s very organic and I think a lot of this work, it’s only successful based on the amount of feedback we get. I’m really excited to see there’s 50 comments on that social thread that we’ve been playing with. You can sort of feel the excitement and that’s really positive.

Alan (01:01:46):

On the personal side, after many back and forth on Craigslist, we finally found a short term rental that we’ll be able to stay in as we transition to New York. A lot of relief there. We had one week left. [inaudible 01:01:58].

Josh Clemente (01:01:59):

Wow, good to hear. Ben.

Ben Grynol (01:02:04):

Professionally, super stoked on everything Miz has been doing. Big hat tip on all the comm stuff, all the culture stuff, all the onboarding. It never ends and it’s so thorough. Really appreciate all the work he’s doing there. Very cool about Rob and the book club. Rob is also going to be on Kelly’s podcast, which is cool to see all of these worlds collide.

Ben Grynol (01:02:25):

Personally, it is Penelope’s birthday on Monday and she’s been talking about her birthday for two months. Not a big birthday person, but am very excited to watch her be excited. It’ll be cool. We’ll have pinatas and all the works. That is it.

Josh Clemente (01:02:42):


Casey Means (01:02:43):

Yeah. I was going to say one of the same things as Ben. I’ve been inspired this week by Miz’s incredibly smooth and organized rollout of threads, particularly in the context of reading High Growth Handbook this past couple weeks, since it’s basically like he’s doing exactly what they talk about, in terms of having to adjust communication systems as a company scales and how hard that can be. Miz made it seem really simple and I feel like it was an amazing example of just exemplary leadership and how to get a huge amount of people excited and evangelized about using a new program, really is a testament to I think his deep work on that. Thank you so much Miz. Also just plus one, so excited, Jesse’s on the team full time. Yeah, The social features. I am so jazzed, I can’t even believe it. It feels like we’ve been talking about this since day one of the company and then boom, it’s in the app and it’s amazing. Thank you guys so much for all the work on that.

Josh Clemente (01:03:36):

Yeah. I’m going to flip the script a little bit here and say that I’m very, very excited about the additional lab testing and the expert opinions that we have access to. Just having the network that we do and reading through that document that Casey went through, all that effort to compile through research and into the existing materials that these individuals have produced and then getting additional feedback from them, it’s huge. It’s going to be so exciting to be able to provide that context to people. I think it’s a really intelligent, elegant solution to the problem of contextualizing lab work. That’s awesome. Then the other thing is just team growth. Having Jesse full time and then also the new hires that we’ve got coming, the team continues to just blow my mind. It’s awesome.

Josh Clemente (01:04:20):

Personally, my brother got out of the Marine Corps last week and he went straight out to Montana where he and my dad are working on developing a piece of land out there that I hope to spend a lot more time on in the future, which is exciting. We’ll jump to Sam.

Sam Corcos (01:04:36):

I’m excited for the wrong reason right now. I’m walking around New York and I cannot resist $1 pizza in New York City. The logistics of how they’re able to do that kind of blows my mind. I’ve already done it twice now in the last week. I need to stop doing that.

Josh Clemente (01:04:56):

Well, now there’s accountability with the community feature, so we’ll at least see it. Mercy.

Mercy Clemente (01:05:03):

Professionally, Jesse, super excited to have you full time. Also, really excited about the design stuff and the Stripe ID verification. I guess I’m excited about a lot. Personally, yeah, my brother is out of the Marine Corps and now he’s able to travel and do all these things that he has been restricted on for the past four years, so I’m excited for him.

Josh Clemente (01:05:25):

All right. I think that Tom is done. I think we’re good there. I’m not sure if we’re going to do the cafe after this or not. I’ll leave it to Miz, but I’m going to stop the share there. Appreciate everyone’s work this week.