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Overview

Loom

<aside> ⭐ Our top three company objectives remain:

Member retention – building an experience that keeps members active
Member health improvement – improving the health metrics that members care about
New member acquisition – increase the number of people becoming Levels members </aside>

<aside> ⭐ Product

An updated dashboard is rolling out to members which focuses on a Stability Score and event-based insights. (e.g. if you log oatmeal, we’ll suggest chia).
Improvements to spike detection and logging are in development. </aside>

<aside> ⭐ Growth

Our recent launch led to our strongest month to date in July, with 2,441 new membership purchases.
Conversions from paid partnerships came from David Sinclair’s LIFESPAN podcast (3.4%) which aired in February, and our paid placement on The Tim Ferriss Show and 5-Bullet Friday newsletter (1.4%).
In July, we saw a significant percentage of new purchases coming organically from our homepage, as opposed to partnerships, affiliates, or referrals (which were previously the only entry points to purchase Levels). </aside>

<aside> ⭐ Operations

We fulfilled 5,693 overall orders in July (+29% m/m from June), inclusive of first time orders, recurring CGM subscriptions, and bloodwork.
We handled 4,588 email conversations in July (+38%). Our support volume has increased significantly and we’re no longer meeting target response time SLAs. We’re updating assumptions, and capacity planning accordingly.
Our Customer Satisfaction (CSAT) scores have dropped, but still remain high at 87%. Our Net Promoter Score (NPS) fell 4 points to +50. </aside>

<aside> ⭐ Finance

We ended July with $1,574,266 in cash receipts, an increase of 46% from June.
With our available funding of $43.8M, we have 49 months of runway. </aside>

We run a quarterly culture survey to take the pulse of our team, understand our strengths, and identify areas to improve.

Our efforts from last quarter’s survey included: