Josh Clemente: Let’s go ahead and kick off, June 18th, 2021. We’ll jump right into it. So JM mentioned this, and I thought it was really quite exciting. We’re on track to hit the all-time high NPS for our company. Right now we’re sitting at 69. We’ve still got a few more weeks left in the month, obviously. But the interesting thing is that this is following on our highest volume month ever with over 5,000 sensor shipments in May, which is also exciting. Glucose integration with Apple Health and Google Fit both went live internally. As of I think this morning, I turned this on right away. So this is an immediate path to multi-sensor integration, which is another huge, exciting move. Thank you, John, I think in particular who worked hard on that to move it quickly. Yeah, a lot more to come there. I want to call out Shin Lu’s zone score analysis, which she did this week, which was really awesome and helps to kind of under or drive explainability for the score. Josh Clemente: Also I think we’re going to tweak it slightly such that it can focus more on the meal effects as opposed to, for example, the baseline glucose going into a zone. So the analysis act was actually quite instructive to show us that today, we’re quite close to that goal. There are only minor things to change, but there are some areas of opportunity to continue to educate people about what goes into a zone score and how they might improve. Then we had a number of memos come out this week where or complete drafting, so compensation philosophy, intellectual property, the first getting started cohort, debrief, multi-channel content distribution. We had a great memo that was kind of ad hoc from JM, who turns out to be an email strategist in his prior life, which makes a lot more sense now, culture documentation, project V2. So a lot of great stuff. Josh Clemente: Many of these have either been released through the announced channel or will be very soon. So I appreciate everyone reading up on these and getting their thoughts into the docs. Continued progress on community and membership concepts. I really liked one that David in particular put together this week called community table. So starting to just think about how we can create a membership experience that goes well beyond just the access to sensors, but also reinforces the community we’re building and gives people a sense of belonging and educational journey they can join. Josh Clemente: Then another one, mission patches. So there’s going to be a lot more to come here, but just a cool concept to potentially help people mile mark their experiences with levels. We had IRB approval for Ben Victims Research at BYU. So this is one that I’m personally very interested in because it kind of describes me, I think in some sense. So Ben is looking explicitly at the paradoxical glucose rise for people who are on a low carb diet. So you might expect that glucose levels will drop when you’re on low carb. But in reality, some people see the sit where they may have skeletal muscle resistance. Josh Clemente: It’s not entirely clear what the driving factors are there and why there’s a personal variability, but levels will feature prominently here. We’re going to start scaling up the participant kits, I think starting in the next few weeks. So great work to Ben’s team. Then this one got a Wowza emoji, but nine episodes in, Whole New Level has reached 5,000 total downloads and over 500 listens per episode, which apparently puts us in the top 5% of podcasts, which blew my mind immediately and obviously. Josh Clemente: But anyway, thanks to everyone who’s contributed to that. I think we had two episodes recorded this week, one with Casey, one with Tom. So a lot of great stuff happening there. Then individuals here, a lot of really great progress on the design language and seeing that new design language that Alan has worked so hard on, making its way out into the app and into the feature sets. I just love following along on these explorations in Slack. Shout out to the engineer, specifically I think Justin on the new zone analysis page, it’s looking beautiful. Josh Clemente: We’ve got some renderings being developed for the website that show the detail of what levels looks like to where in a better, better light. This is CGI, so we can make whatever we want for the website and for shareable materials. Then got a couple other great things coming out, Rich Roll, who I read his book a long time ago. It’s one of my favorites actually about kind of reinventing yourself and turning a new leaf in lifestyle. He wants to work with us, I think a lot more to come there. Tom will speak to that one, quite excited there. We’ve got some great conversations with the US special operations command, spoke with the team at Sy Fox. Josh Clemente: We’re working on some really cool lab countertop analysis equipment that could potentially make their way into the additional analytics work we’re doing. Then across the board, we had some amazing testimonials from people this week on all our different channels. So I’ll let everyone read this, but we are going to jump ahead to Dom and Allison. So this week, we’re going to hear from both Dom and Allison. They’re working on a wellness study that features levels. I’ll let them dig into the details, but we just wanted to bring them in. Allison’s been on the call before, but quite excited to hear how progress is going and just get a little more detail on that research and the why. Thank you, Dom and Allison, in advance for doing this. Allison Hull: Sure. Thank you. Can you guys hear me? Dom D’Agostino: Yeah. Josh Clemente: Yep. Allison Hull: Dom, you want me to start or you want to start? Dom D’Agostino: Yeah. How about you give them just like a overview of the wellness program and I’ll follow up on the objectives that we’re doing. Allison Hull: Okay, perfect. Yeah. So I created a 12 week-multidisciplinary wellness program that really highlights all pillars of health. One of our hyper focuses has been on the science of behavior change in order to teach our participants how to adopt and sustain low carbohydrate and ketogenic nutrition, of course, to therefore optimize metabolic health, improve quality of life and longevity. Allison Hull: One of the things we’ve really been working on over the last couple of years is utilizing glucose monitoring for traditional finger stick. With the science of habit formation, really focus on those extrinsic reward mechanisms, those immediate, tangible reward mechanisms to then bridge the gap to the ultimate place of intrinsic motivation where participants are just living this way because they truly feel and live better. Allison Hull: So this has been a great partnership, a great marriage of taking our extrinsic motivators with you guys and utilizing a CGM, which of course is going to be used a lot more efficiently, effectively, provide better data points. So I’m really excited to see how much better the outcomes are with the participants utilizing the CGM. Dom D’Agostino: Yeah, I’m super grateful Allison for your team and for Josh too, for levels. Just your time, your resources in supporting this project and really seeing the value in using science to advance and expand the application of CGM. So I want to thank you for that. To just do an overview, here are the primary outcomes. We actually have quite a few where some of the pushback of the IRB was that we cram so much into this study protocol, which is good. We’re getting a lot of data. It’s coming in on red cap. It’s great to see that coming in daily. It should be, if it’s not already, it’ll be registered for clinical trial on . But we are using the ZRT cardio metabolic kit. Well, the primary outcomes of course, are the continuous glucose monitoring data, the CGM stability. We’re looking at time within the target range and the metabolic score. Dom D’Agostino: It’s going to be really interesting to compare that to hemoglobin A1C and how that changes the trends for that, the relative changes over the wellness program, the ZRT lab, we’re looking at insulin, hemoglobin A1C, HSCRP. We’re using keto mojo device to look at glucose and beta hydroxybutyrate. We’re doing metabolic assays to look at C peptide, grelin, grelin plays a role in hepatic glucose output. Dom D’Agostino: I feel like glucagon is elevated with the ketogenic diet and that could contribute to elevated glucose in people that are on a ketogenic diet. So based on some of my blood work with insulin and glucagon, so glucagon appears to be persistently elevated with low carb, so that could contribute to a higher baseline for some people. Dom D’Agostino: That’s been established that glucagon is higher in keto adapted elite athletes, but it has not been shown yet in normal everyday folks. We’re looking at leptin, MCP1, also called CCL2, which is a cytokine that’s associated. When it’s elevated, it contributes to insulin resistance. So we’re very interested in this metabolic panel and this specific cytokine because it’s correlated with an … It’s an inflammatory marker that’s correlated with insulin resistance. We wanted to get a CT scan, but the IRB didn’t like the radiation component of it. Dom D’Agostino: So we’re going to do an ultrasound on the liver. Dr. Bill Carter is doing that. He was the first to tell me that he sees non-alcoholic fatty liver disease in so many patients. We think that this protocol, the wellness program can reverse a lot of that. PHQ9, which looks at depression and mood and GAD7, which is Generalized Anxiety Disorder 7. There’s seven metrics in that. That’ll give an indication of the psychological state and how that changes throughout the duration of this program. So we’re right in the middle of the study right now. I’m blinded, so I don’t really know what the results are, but it’s great to see all the data coming in on a daily basis. Amazing. Josh Clemente: Amazing, really. Dom D’Agostino: Yeah. Josh Clemente: Yeah. I think it’s going to be fascinating to follow this one because it’s comparing the standard wellness program to one that includes all of these additional accountability metrics and technology. So this is the first IRB controlled study that Levels has been a part of. So this is a huge learning experience for us. I think it’s going to likely lead to some great discoveries and publication, but also I think lead to more hypotheses for more studies, which is possibly even more exciting. Dom, Allison, thank you both for speaking to that. Yeah. Continue to let us know how we can support this. This is really exciting. Dom D’Agostino: Yeah. Well, thanks for being part of this. Also, I want to mention that it’s also supporting a number of students. We have medical students, PhD students, graduate students, USF faculty. Doing this inside USF would’ve been a logistical nightmare, but Allison is now officially like faculty at USF. So she’s basically an offsite that is basically performing this, but under the USF IRB and under the umbrella of USF. It took a little bit of time to step that up, but we got that going, and it’s the ideal scenario here for Allison’s team. Very competent and super skilled. There’s nobody at USF, inside USF that has the skillset that Allison and her team have to do this project. So it’s really a perfect match. Josh Clemente: Fantastic. Allison Hull: Thanks. Josh Clemente: All right. Thank you. I’m going to jump ahead to a quick detour here. We want to cover this. It came up as something that has jogged my memory, that we don’t lean into this quite enough I think on our calls. So I just want to remind the team and just raise this briefly. Levels does not sell prescriptions or resell CGMs. This is often something that people misunderstand about the Levels’ core model. Selling prescriptions is something that is quite non-ethical. Right? So what we do is we are a technology company that offers a solution to help people understand and improve their health along the way. As part of that offering, we partner with licensed expert physicians who can then take consultations for prescription CGM systems. So that is an entirely independent process. Levels does not have control over the outcomes there. Josh Clemente: All of those devices, we do not buy and resell. These are pharmacy full build CGM devices from a URAC, which is the highest accreditation for a pharmacy, URAC facilities. So that’s just important to take a look at this diagram and then keep in mind the way that the business model actually functions because we do get a lot of questions on this. It can be confusing. We just want to make sure that everyone understands the degree to which we go above and beyond to align with the best interests of everyone involved and maintain ethical compliance with the regulatory state. So I just wanted to quickly cover that. I don’t think we can reinforce it enough. Josh Clemente: Next thing, we got an assemblage next week. I want to really shout out Miz who always is so detail oriented and does a great job thinking through Culture Stuff. Thank you for leading the this, and then Hao, Ben, Sam, Jeremy, anyone else who’s contributed to the events. It’s going to be fun. Obviously, everyone won’t be able to make everything, but appreciate you all for setting the time aside. Okay. Onto David. David Flinner: Cool. Kicking it off with just a touchback to the new product process that I talked about last week and wanted to shout out a bunch of the team for jumping in and adding new product ideas to our product ideas database. If you haven’t had a chance yet to review the new product’s process, you can go to product process overview and see how to do it. The intent here is to have a scalable system that lets anyone at the company plug in with their ideas, help turn those ideas into things that we can actually shape to get the engineering team building out for member member values. So it was really exciting to see a few people jumping in to do that. Thanks for all the feedback so far on the process as well. Next slide. David Flinner: Just a quick recap, because it relates to the product roadmap as well. We’re trying to make some traction on that switch to the membership model. Then the, the meat of what we’re doing is continuing to work on the Core Metabolic Awareness Program that’s going to take us to launch. So a lot of what you’ll see in the features that we’ve been working in the last week are directly related to the metabolic awareness program and experiments. The switch to membership model, I think is still much more in the ideation phase. So more to come on that in the future, but if you want to get all the details, you can go to go/roadmap. They’re all there in notion. Next slide. David Flinner: Just a quick call out to the actual Apple Health and Google Fit integration. I tried it out myself. It works very nicely. Great work on that, John. Next slide. As Josh mentioned, Justin has been putting up the finishing touches on the zone analysis page. If you haven’t seen the conversation on this in the Slack channel for the heart rate and steps charts, it’s worth taking a look just to see how much care goes into creating these experiences. They’re very nice. We can’t wait to have everyone try them out. We’re should be pretty close internal testing. It’s just waiting on some engineering code reviews. Next slide. David Flinner: I just wanted to call out a few of the insights from Jin Lu’s Zone Score V2 data exploration. It’s really cool. You should take a look at it. I forgot to link to it here. I’ll drop it in or if someone wants to drop it in the chat or I’ll put it in the slides later. But just a really nice overview of our zone scores and how they actually map under real glucose data. What you can see here is these are the level zone scores, between zero and 10. You can see just visually that they’re very distinct. So just from a visual perspective, our scores do seem to correlate to distinct glucose curves. Next slide. David Flinner: Then one of the things that she talks about is that it’s possible to calculate a baseline for most of our zones. We know where they were going in, and these glucose lines do return to that baseline. Right now, well, the idea as Josh mentioned before, is that there’s some low hanging fruit where we can kind of factor out the absolute value using a baseline so that if you start from really high average glucose, so low average glucose, that average glucose factor is not influencing your zone score. So it’s really about the relative change. It’s really about just the impact of the meal, not where you started out. Next slide. David Flinner: Then there’s also an opportunity for longer zones and dynamic zone duration. So this is something that we’ve been talking about for a long time, but what you see here is that the blue lines are where the … This is hard to see, I guess, on the presentation. But the blue lines, that’s as far as the level zone goes. Then there’s gray dots that are just past that. You can see that for some zones, the gray dots extend past our two-hour window. So there’s an opportunity for us using these new baseline calculations and dynamic calculations based on return to baseline and glucose variability. We can automatically set a longer zone to have a better, more accurate understanding of the overall effect of the glucose in that meal. Next slide. All right. I think Alan’s going to talk about some design sketches. Alan McClean: Yeah. So yeah. I included this slide because I just wanted to quickly run over some of the design process and some of the things that we’re looking at. On this screen, you’re seeing a couple iterations of zone review or the zone review page, which is already out. But I think what I wanted to communicate was that these are the kinds of screens that we’ll probably always occupy, like some percentage of my mental space, and probably engineering too. Alan McClean: We’re continually looking at ways to improve the quality of those pages, because we know users are seeing them a lot. Then on the left, we’re starting to revisit or visit the MAD data section. We got that Christmas light themed thing there, which we’re probably going to get rid of. So we’re just starting to prepare the foundation for switching over the information architecture. Next slide. Alan McClean: So just based on some of those sketches on a previous screen, we’ve had some good discussions on what the zone or what previous day reviews should look like. It’s pretty close to what we have now. I think there’s some subtle changes though that are happening on the right here, where we’ve got this challenge now with the graphs in that we’re showing everything that people log, which is great because it’s a very powerful visual device to see it right on the line, but it can get busy. So we’ve been starting to explore ways to potentially address that. Can we show just the zone? Alan McClean: Then below that, show the details that zone is composed of. I think it’ll give you a cleaner line, and potentially be this a little bit more legible. Then when we go into a zone review page, we can put them right on the line so that you can potentially see exactly what happened in there. On the left, that’s where that Christmas tree thing was, still sort of a work in progress. But we’re thinking that on the My Data Section, at the top there, we’ve got some hero graphic that describes the contents below. In this example, it’s previous days the metabolic score and the glucose graph. That’s it for design. David Flinner: Cool. Then there’s always a whole bunch of quick wins, just highlighting a couple here. Justin added a wellness disclaimer to our legal tap in the app. It’s the same disclaimer that shows up when you first start Levels, and you acknowledge that Levels is for health and wellness. Jin Lu added some instructions to the onboarding, to the onboarding experience that mercy suggested that will help our members understand that the sensor can only be applied once. Next slide. David Flinner: So one thing I want to touch back on is I’ve been having continued conversations with Alan, and Andrew, and Casey on how do we actually get towards the right kind of modeling for the types of low level meal analysis that we want to be doing. Sam actually contributed a good idea in the product ideas database, where he was doing some image recognition for tags, for foods. David Flinner: I just wanted to share the overall process that I’m trying to think through is if we wanted go more granular food and understanding your meals, we have to make some decisions about the right level of entities that we need to model and understand. Do we need to know it’s a burrito or the components of a burrito, what’s the right balance between details and friction free experience. Some of this is it’s still being explored, but there could be upfront at the time of logging, friction free experiences through tagging. There could be maybe we take that out and don’t do it at all at the logging time and only do it when you’re reviewing a meal, something I’m still thinking about. But that’s active work on my side. Next slide. David Flinner: Josh mentioned the levels community table. If you haven’t had a chance yet, you can see that at Go Community Table or just find it in the Product Docs Database. This is just one of many ideas we have around community. The idea here is it’s like as part of your levels membership, you get access to include it in your membership group cooking classes. What’s nice about it I thought was that it’s a shared experience that isn’t oriented around helping you debug what went wrong with meals, but it’s more around coming together at a shared experience, bonding over learning a new meal. David Flinner: I think a lot of times, we deepen our relationships around a shared neutral third party directed experience around that. So one of many things we could be doing, and this could be an easy way for us to have a more scalable, non TGM experience that is part of Levels package that promotes the broader movement of the community, and is also really value additive in terms of teaching people healthy meals, things like that. Next slide. David Flinner: So another thing to call out that I didn’t have a picture for, but Maria’s been working on the new Information Architecture Learn Module, bringing the challenges into that and re-skinning it to look towards that design that Alan just showed for the my data page. David Flinner: Yeah. I think that’s about it. There’s some more work to do on the ad log flow that we shared last week. John will probably pick that up now that the Apple Health integration is done. It’s getting close. There’s a few subtle design tweaks that we want to do before we release that to our members, and that’s it for the week. Josh Clemente: Awesome. Thank you, David, Alan, and ENG team for all that work. Quick hiring update, we’ve got officially four roles open with the partnership specialist role that Tom is starting to have some conversations on. Lots of good movement in workable. I think we’re kind of hitting our stride with that system finally. So thanks everyone. Also we have Michelle helping out. I think some of you have met her. She is going to be helping keep the sort of process of candidates flowing more effectively. So this is going to be great, I think. Appreciate everyone. If you are working with candidates, if you are a hiring manager, please make sure that you’re in coordination with Miz and Michelle. All right. Ops update. Michael Mizrahi: Great. I’m going to be that guy and ask for a slide refresh, Josh. Thanks. For the later ones. Great. So quick update from the op side. So most folks you’re familiar with the everyone on support program that we’ve been running. This is a chance to get people across the company, not just from the support team, interacting with members, understanding the issues, working in Help Scout. Michael Mizrahi: So we traditionally have had this as part of onboarding, but we’re bringing it back in more of a standing fashion and bringing it back for everyone. So every week on Tuesdays at noon, which overlaps with newsletter days every other week, which are traditionally high volume. We’re going to have an hour long session available sync. You can drop into the Zoom and either Mercy, Braden or Jesse is going to lead the group, whoever shows up through a handful of support tickets. We’ll do some screen sharing. We’ll let you take over and write the responses on your own. Michael Mizrahi: Each week we’ll highlight a different theme that’s new for the week. So you can familiarize yourself with the issues, and we’ll send out those invites over email. So encourage everyone to join this. It’s important to do it every once in a while. Thanks for Justin for prodding us to bring this program back. So keep an eye open. We’re going to launch this in two weeks, the week after assemblage and looking forward to that. Michael Mizrahi: Some other quick updates, continuous improvement is the theme here. So we still have a handful of manual processes that under pressure are going to break and improving those improves the ops workflow, but also importantly improves the customer experience. So a few of those that I want to highlight, the first one is missing consult forms. So when someone signs up and checks out, pays their money, buys the Levels program, the 28-day program, the consult form immediately follows that checkout experience. A lot of times, people don’t actually complete the medical consult form. It could be because they’re on mobile and the experience is overwhelming or they need to reference other information, ask for their health history. Michael Mizrahi: So for whatever reason, people don’t always complete it. So manually, we look at folks who have completed the order, but not completed their consult form, and we reach out over email. We follow up week over week, we have somewhat of a manual drip campaign that we do. So this is a considerable amount of work and with volume, takes up a bunch of time. So Mercy’s putting together some exploration docs on this. So keep an eye open. We’re going to send that out a little bit more widely soon. Michael Mizrahi: The second one, which you see a screenshot here on the right is our order validation flow. So every order that comes through, we upload a photo ID, we upload a date of birth or the member uploads the date of birth, their full name. We confirm that the information’s correct. A lot of times, there’s typos someone’s name might be Joseph on their ID, but they might type in Joe as they sign up for Levels. That information has to be accurate for the physician consult. Michael Mizrahi: So in a lot of cases, we’ll send that back to the member, ask them to fill it out again. Again, this process takes time. So there are things that we can automate around this, at least for ID verification so that we’re not the ones doing this verification. There’s some APIs we can plug into through Stripe. Michael Mizrahi: So Braden’s exploring that one and has put together a doc and that. Both of these, Mercy’s and Braden’s, are going through the product process that David rolled out a few weeks ago. So really cool to see us contributing from different parts of the company and getting this into the product development cycle. So that’s coming soon. Michael Mizrahi: Then lastly, want to highlight a project Jesse’s working on, which is to refresh our knowledge base, Also in app under the help section. We’re trying to draw the distinction between support, product support, and metabolic fitness and education, which has been a pretty muddy line in the sand. But with the new learn module that’s in app, and a lot of it, the content that we’re creating there, we think we can draw a cleaner line. So we’re doing some exploration around where to carve out that content and excited about that. So keep an eye open. Michael Mizrahi: All right. That’s it on the op side. Wanted to give a quick update on onboarding. So I’ll call out some slides along the way. But the big theme here is we have a handful of new hires coming soon across a bunch of different roles. The team is growing. So we’re about 21, 22 people now. With three or four more hires, we really enter the next phase of the company, the 25 plus. Michael Mizrahi: So onboarding is a chance to make everyone feel welcome, to help them get started and importantly, to communicate our culture effectively. So remote adds complexity. So we’ve built somewhat of a self-guided program that fits into the ASIN culture that people can guide themselves through. As we get larger, this will need to change. Folks who have been at bigger companies have proper programs. Michael Mizrahi: There’s Apple University. There’s new Noogler Orientation at Google. There’s Enducation at Uber, at Uberversity. So there’s all these kinds of programs around onboarding to train employees and indoctrinate the culture. Ours is fairly lightweight. It’s an onboarding project in notion that’s duplicated for each new hire. A few of you who have gone through this, if you started since February or March, and before that, we had some Google docs that we were using. But this is somewhat of a programmatic process now that’s constantly being improved after each person comes through it. Michael Mizrahi: So three main goals here I think, one is on the surface level, guide someone through their first day, their first week and their first month, and answer the questions before they come up, getting those details right is important to anticipate and helps give people some orientation around where they can find information. Michael Mizrahi: You can head over to the next slide, Josh. We’ve mixed in different multimedia here. So there are some videos that are looms, which give overviews of different parts of our workflow. You can go to the next slide here. We have some videos, some walkthroughs of the memo templates, pointing out which memos are important to read. It’s a big encyclopedia to just drop a hundred, 200 memos on someone and say, “Catch up.” So calling out which ones are important to read, at what point in time. Michael Mizrahi: Something that Ben and I talked about on one of the podcasts was whether or not you can communicate culture through writing and how that’s different and how that forms someone’s understanding. I think the way we do memos with thoughts sections is really valuable. You can see the discussion. You can understand a company strategy decision from four months ago in a really interesting way. So we want to surface that and make sure people have that context. Michael Mizrahi: Then finally, we want to set expectations that there are no deliverables early on. We want people to read the docs, to get up to speed on how we work, and to fully absorb that before they get started. So Scott who’s on the call will be going through this next week and through the next month, and then a handful of other folks along the way. Michael Mizrahi: Then two last call outs on what you can do. Yeah, you can go to the next slide here, Josh. Oh some things to call out as well. Alan, his feedback is a gift deck, which was awesome when it got sent out. We want to make sure that gets memorialized and continues to be shared. So these are the kinds of things that we’ve worked into the onboarding project, the same for Casey’s vacation video explaining our policy and the thoughts behind it and the rationale. Michael Mizrahi: Then Tom did one on Think Week. So we’re constantly collecting these. A lot of you are working on some of the interviews that we’re doing as a separate project, which will also be incorporated. But anyways, back to the last point. Two things you can do here to help. One, suggest improvements along the way. No detail is too small and anticipating details is what makes this a magical experience. It’s kind of the equivalent of painting the inside of the fence white. So Justin just Slacked me about David mentioning Go Links, that we should add a Go Link tutorial to the, to the onboarding. So that’s exactly the kind of thing we’re looking for. So thanks, Justin. We’ll get that in. The second thing is just in your own work practice, small habits are what are seen by others who are joining. Michael Mizrahi: This is a chance to build the culture that is level specific, not just what folks are bringing from their past companies. So make sure you’re doing things the right way. If you find yourself slacking something that should be a notion doc, put it in the right, work through the process. Those small habits really, really mattered really matter. So that’s a quick overview of onboarding. If you haven’t seen it, feel free to take a look in notion, and you can follow along any of the new hires. Those are all public. So you can drop your own tasks in there for new hires if there’s something relevant, you want them to check out. I’ll leave it there. Josh Clemente: Awesome. Really important. Thank you, Miz. Also similar to adhering to the processes, if you see something that does not reflect what you see happening at scale, it’s worth raising with everyone, just we don’t want to have policy for policy’s sake. So if you’re not following something, you don’t think it’s actually most efficient, raise that and we’ll get that solved. Cool, Ben. Ben Grynol: Yes. Financials. We’re just doing Financials Week for Growth. So recognized revenue weekly, we’re at 42,000. If you notice, that number is significantly lower than some of the weeks when we were seeing $100,000 plus. So the reason being is that our pipeline is a lot tighter now. We don’t have this backlog of four to six weeks of orders, and that’s where recognized revenue will fluctuate. Ben Grynol: What you do see is cash generated is $71,000. So it’s right along the lines of where we want to be for our goal. Where that’s dripping in from is initiatives like /Dave, /Kelly, /WellnessMama. As we see more of those partner code conversions or any conversion initiative, that’s where we’ll see cash. That gets reflected in the next week or two weeks out in recognized revenue. Monthly, we’ve surpassed our goal of 300,000. So we’re at 338 and sitting well there. Ben Grynol: On the right, you’ll see we’ve changed up the format a little bit for cash. So now we’re going to report cash available debt, and then month of runway. So 9.3 in the bank and 11 million in available debt, and what that means is we’ve got access to, you can consider it almost like a line of credit. We can dip into this pool of capital if we need to undertake any significant initiatives. Ben Grynol: So runway is a blend of cash on hand and then debt available, divided by our average monthly burn. So we’re sitting on average between 250 to 350 per month, 350K all depending on research initiatives, marketing initiatives, and then overall general and administrative costs and operating expenses. So that’s where we get to 60 months of runway. That is it for growth for the week. Josh Clemente: Love the update. Thanks, Ben. Mike D. Mike DiDonato: Yeah. So we’re doing another insight that we recently surfaced that led to a quick win. On the left, quick summary in reviewing dovetail, we saw that there was a increase in the feedback and questions around the female cycle and how it may affect metabolic health. Surfaced in two ways were feature requests. Mike DiDonato: Then also there was a desire to have more information to understand what might be happening as a member moves through the month. With that mind, we sent a quick email to the team highlighting this. Feature requests are now being tracked by David. Then just within a couple emails, team decided that we should move the mind-body green article that Casey authored into the women’s health section in our learn tab. Kaney wrote a quick intro, and then it takes you right to the article. This was super quick, definitely a hat tip to Kaney, David, Casey and Mercy for making this live in under 48 hours. That’s it. Josh Clemente: Love it. Like to see that stuff in action. Cool. Mercy. Mercy Clemente: Okay. So this week, we reached 31.2 followers on Instagram and 14.3 on Twitter. One big post highlight for the week was one of our followers and members posted on her story, tagging us saying that her A1C went down over one point. So congratulations, Theresa. That’s really exciting. One big thing that I kept seeing on Instagram this week as well was people testing out oats and oat milk and then being very surprised by the spike they had. So that was just really interesting to see. Mercy Clemente: We got a lot of feedback on that because a lot of people think that for some reason, oat milk is a healthy alternative to regular milk. Then when they see these screenshots of people who tested it out, we get a lot of feedback about that. That’s it for social. Josh Clemente: Awesome. Thank you. Tom. Tom Griffin: All right. Some highlights from the week, as Josh mentioned, conversations with Rich Roll’s team are progressing, which is really great news. Rich has been high on our list for a long time. They’re very interested in working with us. If you don’t know Rich, he basically transformed his life at age 40 when at the time he was a lawyer and out of shape and became an ultra endurance athlete overnight, which is really just an insane story, then subsequently, a bestselling author, speaker, podcaster on all things health, wellness, fitness. Tom Griffin: Rich is an example for us of what we’re calling an influencer partner. So if we work with him, we’ll probably activate across all of his platforms centering around his podcast, but also YouTube, social media, press opportunities, et cetera. This is a partnership where it would be a paid relationship, and we’d want to leverage it, especially when we’re in growth mode. Tom Griffin: However, it’s also important in terms of competitor defensibility that we lock someone like Rich in sooner rather than later. So trying to find a balance between those two aims right now. Then other couple updates this week in terms of partnerships, experiments, group case study is kicking off next week. Again, what this really is is just 30 group in Levels employees using both products for a month, and then seeing what we find in the data in terms of correlations between what we measure and what they measure. Tom Griffin: The outcome here in the short term is content. So discussing these results via their podcast and blog, etc. Then also just learning, figuring out how we can replicate this with other like-minded brands, especially products that are tracking biometrics. Then second, continuing conversations with US Army Special Forces, mostly happening through a consultant, who’s Alan. Feedback’s been really positive so far, which is cool. Tom Griffin: We’re going to be setting up another small trial of 15 soldiers on levels while they’re completing a summer training course. Again, just want to call out work. We’re doing this not because military is now a core focus of ours, but rather it’s just important for us to better understand some of these potential markets down the line and what is required to even explore them and get some of these pilots off the ground. That’s it for me this week. Josh Clemente: Awesome. Some cool stuff. Thank you, Tom. I think Casey’s going to take the content update this week. Casey Means: Yeah. So quick update on the content side. So we have two great new articles on the site. The first is a five questions with member Sarah Tickle. She had some wonderful messages in there. She’s been a member for five months and mentioned that using CGM has been absolutely life changing for her. She’s lost 22 pounds since January. She also no longer has pre-diabetes and talks about how this was all without a prescriptive diet or any appointments with a specialist. So really inspiring posts, highly recommend. Casey Means: We also publish our first really data driven post, which is the 10 Worst Foods for Blood Sugar based on CGM data. This is a really exciting step in the direction of creating a totally new culture of education nutrition space based on real objective aggregated data. So we’re going to see a lot more of that. It’s just a really exciting, great piece. Last, you’ll see in your inbox that Mike shared the multi-channel content distribution strategy memo, which is a really exciting step in moving us towards a systematized way for sharing and repurposing our content as effectively as possible, definitely worth a read. Casey Means: So the idea behind this is that if we create one piece of high investment content, like an ultimate guide on the blog post or a whole new level podcast episode, this becomes pillar content that goes into really a systematized flow. So it can be turned into perhaps five to 30 derivative pieces of content across all our different channels. Really the premise of this is that since our ultimate goal is to impact a billion people and reverse metabolic this epidemic, we really need to maximize visibility for all the educational content that we make. So huge thanks to Drew and KI, Puroix, from the Mark Heiman team for helping us think through this, and Mike for getting it shipped. That’s it. Josh Clemente: Awesome. Thank you, Casey, and of course, Haney, who I believe is off call this week. All right. We’re running ahead of schedule. This is coming along. So a few seconds each on something we’re excited about. Personal is always encouraged and appreciated. JM, I believe is on read-only. So we’re going to jump straight to Mike D. Mike DiDonato: Oh. Okay. Yeah. I definitely would say on the memo side, it was really cool to read a Haney’s memo, a lot to unpack there. Then on the personal side, heading to the beach tomorrow. So that sounds like fun. That’s it. Josh Clemente: Ditto. Jesse. Jesse Lavine: Yeah. I’m really excited for assemblage coming week. I’m going to be tuning in from New York. So hopefully I can meet some of you guys in person. That would be awesome. Josh Clemente: Very cool. Yeah, definitely. So you’ll be up there all next week? Jesse Lavine: Yeah. I’ll reach out to the New York team members and plan something. Josh Clemente: Okay, cool. Yeah. All right, Alan, I think had to drop. So, Gabriel. Gabriel: Yeah. So meeting up with Jeremy last week was super fun. This week I’m excited about assemblage next week, Lift Me Forward, so it looks great. Josh Clemente: Nice. I believe Allison. Let’s see, Allison on the call? There you are. Allison. Allison Hull: Hey. Yeah. So of course, professionally, it’s definitely this partnership in this study and the feedback that I’m getting from the participants going through the process thus far every day. It fuels my motivation considerably. Then personally, it’s my youngest son’s birthday this weekend, he’s turning 10. So we’ll get to celebrate him. Josh Clemente: Awesome. Happy birthday to him. Allison Hull: Thanks. Josh Clemente: Enjoy. Justin Justin Stanley: Levels wise, my first assemblage next week’s going to be cool, hopefully, and exciting. Personally, my husband got his first motorcycle yesterday. I did not really approve it, but I said, okay, he gets it. So yeah, looking forward to having join that and checking it out. Josh Clemente: Well, what kind is it? Justin Stanley: It’s like a 1981 Honda classic type. I don’t know. Yeah, looks big. Josh Clemente: Sounds nice. Post it on Slack. Some of us appreciate these things more than others. Tom. Tom Griffin: I’m excited by how much I continue to learn from all the memos that get published. I feel like working at Levels is an extremely unique environment where your learning is just totally accelerated by the written content. I was telling a friend recently that it feels like I’m constantly just taking a masterclass on startup building, given all of the knowledge that we put down on paper. So one reason I love working here. Josh Clemente: Love it. Dom D’Agostino: Josh, I just sent you an email that shows my data eating a mango within and without alcohol. So I’m still researching that. Excited about that. We’re going out on the boat with friends tomorrow. So excited to get out on the water. Josh Clemente: Nice. That was fast, Dom. For context, Dom and I talked this week about the kind of strangely intense effect of wine on postprandial glucose. So not only does it lower hepatic output, like lowering the amount of glucose baseline, but also it seems to suppress meal responses as most of us have seen. So Dom jumped straight in with some NF1 experimentation, which I’m excited to check out. Casey. Casey Means: Yeah. Very excited about the zone analysis work that was talked about today and also for assemblage. Those have always been just highlights of the quarter. Thank you, Miz, for planning. This weekend, I’m excited about going whitewater rafting tomorrow for father’s day. So we’re heading up to the American river, going to do some rapids. Josh Clemente: Amazing. It’s one of my favorite things to do. Ben. Ben Grynol: Yeah. Professionally, Sam wrote a memo this week, and he used repetition with this one line. He put it in like five times throughout. I was like, oh yeah, driving the point home. It just reminded me of how important it is when we have things that we want to anchor on, how much we just need to repeat them to each other. So hat tip on that. Personally this weekend, instead of a lemonade stand, I’m going to make some dog treats with Penny. She’s going to learn how to make money for the first time ever. So there you go. Josh Clemente: Awesome. Yeah. Sam says, “I believe repetition does not diminish the prayer.” I believe that’s … I don’t know where he got that. But, Sam, chime in if you do. John. Jhon Cruz: Yeah. I’m excited about the new Apple Health and Google Fit integration. Personally, I will have my parents and some other relatives coming here. So I’m excited for that too. Josh Clemente: Very nice. Enjoy that. Not sure. Laurie, are you on the call? I don’t think so. All right. Rob is also not with us. Mercy. Mercy Clemente: Professionally, I’m excited to … I missed the community table memo. So I’m going to look that over, but it sounds like a really cool idea. Then personally, not much is going on. So yeah, just hanging out with my family, I guess this weekend. Josh Clemente: Nice. Miz. Michael Mizrahi: Yeah. Excited about the product design and just overall product quality that we’re moving towards and just the velocity on it. So excited to see some of the app on the personal side, I was in mammoth earlier this last past weekend and into the beginning of the week, which was beautiful to be in the mountains in the summer. I got to drive through Yosemite on the way there and back. So just still enjoying that this weekend. Josh Clemente: Very nice. Hao. Hao Li: Yeah, I’m super excited about healthcare integration John did, and my account that’s come out. So it’ll be fun to have family import my data back to Levels. Josh Clemente: Awesome. Sam. Sam Corcos: I’m in an Uber. So hopefully my reception still works. I’m most excited about the onboarding initiative that Miz is taking on. I think that it’s something that is easily overlook for now for rafting for Father’s Day. Josh Clemente: Well, we caught the It’s Easy to Overlook and you’re on your way to go rafting. So you and Casey are doing equal things this weekend, pretty jealous. Enjoy that. Let’s see, professionally, I’m very excited about the Apple Health kit integration, I think. Having that multi-sensor integration option already live internally is really cool. That was a fast progress. So thank you, John, in particular for shoving that forward. Josh Clemente: Also excited about the deep analyses that, that we’re getting like particularly should lose work. It’s really helpful to get that lens into where we can continue to optimize the … I mean the developments that we’re doing on these unique metrics. So I love that. Then personally, let’s see I’m down at the shore this weekend. Won’t be able to be with my family, but I’m with my fiance’s family. So we’re going to get out on the boat and probably do some water skiing. So that’ll be fun. Scott. Scott Klein: Man, I jumped into Slack this week. It was really cool to get introduced to everybody, just to say hi, I think I booked a ton of 30 minute meetings with a lot of you for next week. So I’ll eventually get around to everybody, but yeah, it feels good to be like part of a tribe again. I’ve been on my own. So that feels amazing. Personally, my wife’s best friend and his boyfriend are going to come over. We’re going to do like a big colorful food spread snack for Pride and just hang out with the kiddos. Josh Clemente: Awesome. Enjoy. Scott’s formally, he’s getting spun up early. We’re going to do a formal intro of course with Scott with all the traditional forum. Let’s see, festivities sometime I think next week. So is that right, Scott? We’ll do that next week. Scott Klein: Yeah, I assume so. Yeah. Josh Clemente: Yeah, let’s do that. All right, cool. So he’s had a little sneak peek as shadowing the class here, but we’ll get him front and center next week. Marilo. Marillo Nicacio: Yeah. For Levels wise, I’m really excited about assemblage. I really appreciate the time zone friendliness of most of the events. In fact, I think this will be the first fireside I’ll be able to attend. So I’m really pumped about that. Cool. Josh Clemente: Awesome. Yeah. That’s going to be fun. I’m I’m looking forward to it as well. All right, team. We crushed through that. We’ve made some changes to the format here. With the number of us out this week, we’ve got some extra time left over. So with that, I think we can end the recording and transition into the cafe. Anyone who needs to go live life, please feel free to do so. Thanks to all of you who have joined, Dom and Allison, in particular, for contributing this week and, and sharing more about the research. If you need to drop, have a great weekend. Thank you.
June 18, 2021
Friday Forum is an All Hands meeting for the Levels team, where they discuss their progress and traction each week.