Share
Levels Friday Forums

February 4, 2022

Friday Forum is an All Hands meeting for the Levels team, where they discuss their progress and traction each week.

Josh Clemente (00:00:00):
Let’s go ahead and get started.
All right, first February meeting 2022. Big week, as usual.
Recent achievements. We’ve hit the finish line on the crowdfunding round. Our Series A is non-standard by a couple different metrics, and one of them is that we have a large component which is crowdfunded through early supporters, early members, and the community we’re building. This has been a really amazing success. We’re tying the final bow on this whole thing tomorrow. There have been many great learnings along the way. I want to shout Zach out. He’s done a tremendous job running this. We’ve learned a lot. It’s given us a really amazing opportunity to reach out to our earliest believers and give them an opportunity to share in our journey going forward. Great success. We hit our desired goal more than once, including the ‘test the waters’ approach that we took, and this was just a huge success and a great lesson for us.
Besides that, we hit our first million dollar month, and we’ve hit 10 million in lifetime revenue. I want to quickly touch on growth mode and what that conversation has been like historically and how we need to evolve it. Tom raised this, which I really appreciate. We’ve been saying, “We’re not in growth mode” for a long time, and then we’re simultaneously shouting out with big explosions these numbers as they get bigger and bigger. That feels like a weird juxtaposition.
The reality is that we are experimenting, and growth is an experiment. We’re learning about our channels. We’re trying new things like activations with David Sinclair and Huberman to come, et cetera. Some of these are huge hits; Dr. Hyman’s podcast… Yes, Sinclair’s thus far.
These experiments are driving our numbers up. It doesn’t mean that we’re in growth mode in the sense that we’re optimizing for growth, which is a very different thing than growing due to experimentation. I just want to clarify that messaging. I don’t know if it’s been super confusing, but I’m sure this is a distribution of things. It’s not a binary switch that you’re suddenly in growth mode. We’re building towards that.
Let’s see… Moving forward.
We have had an unbelievable response to many of our positions with 102 applicants to chief of staff. We’re just getting amazing responses, generally speaking, and appreciate everybody who’s been circulating those.
We had our offer accepted by Paul Barszcz (I want to get his last name right. It’s a tricky one.) for digital marketing manager. He’s going to be coming aboard in the next few weeks. Final details to come out in the next few days, but coming aboard to take on many of our channels across funnel optimization, SEO, email, so on and so forth. All of the areas that we’re playing in, as I touched on in these experiments and driving towards growth, so that’s quite exciting.
A big one here. Our Universal IRB research study has been fully approved. Last week, we talked about this a little bit in terms of an approval with a few contingencies. We had another round and received that approval as of yesterday. This is a huge step forward for Levels and for metabolic science. We’re activating our data set to be able to really understand and publish analysis on the data we’re collecting. I can’t overstate this. This is really a big moment, and I appreciate everybody that worked on it.
Multiple of our advisors are meeting today. The intention is to discuss the use and value of continuous biometrics. I want to shout them out in advance: Sarah Gottfried, Ben Bickman, Dom, Rob, Dr. Promodor, all going to have this discussion and very excited for what will come of it. This is going to be a long path forward in terms of articulating the value, both in the scientific sense and in an individual behavioral change sense of the data that we are collecting and the types of devices that may collect more in the future.
Casey, Mark Hyman’s podcast, this was at number two for two consecutive days on the Apple Health charts, which is awesome. Clips of it on YouTube are blasting up to 70,000 plus views very rapidly on Mark’s YouTube account, so really awesome. Continuing to see an amazing resonance with Dr. Hyman’s community.
Then, a great week on the numbers front with 1,081 weekly orders, which is a new record. 89 blood panels, so we are getting the metabolic panel out there, and we’re going to have a lot of great feedback coming soon, I’m certain. Happiness is still at 97%. Daily/weekly active users are continuing to rise, which is all great.
Visuals here. Maz’s podcast on the Disruptors was released. We’ve got Lenny and David Perell on A Whole New Level coming up. We had a nice Business Wire release about several of our recent team editions like Taylor and Lauren that went out and circulated.
The Wefunder responses from the crowdfund have been just phenomenal. We got hundreds of them, maybe thousands, I don’t know. I’ve been reading through them for weeks. There’s just a lot of buried treasure in there about people sharing their testimonials who we may not have in our Facebook group, for example, who sending us emails all the time, but they’re reaching out to us when they’re submitting this investment and just saying, “This changed my life” or, “Changed a friend’s life.” It’s pretty amazing. We’ll do more with that, for sure.
Miz and Ben had a great Productivity Series conversation, which I highly recommend everybody go and listen to about giving and receiving feedback. We hosted it, and it’s being re-shared. A lot of people are really finding value in this, so continuing to see some nice return on the investment in the Productivity Series.
Dr. Terry Wahls, she shared her first piece of content related to Levels, which is awesome. She’s going to be coming aboard as an advisor, and Being Bridget, Bridget Titgemeier, she shared a great blog post about the effects of CGM and how to use it. I think that’s kind of the high level here.
Jump ahead.
All right. I want to welcome Vibhor. There he is. He’s on the call with us today. Vibhor is a senior product lead at Shopify, as well as an Angel investor and advisor and an early Levels member and supporter. Always very excited to have a member come and join us on the Friday Forum. Vibhor, I’d love to just hand the mic over to you and hear some thoughts from you on your experience at Levels and maybe what you’re excited for us to improve; the bumps along the way and the great things.
Vibhor Chhabra (00:06:23):
Yeah, thank you for having me over here.
I actually waited a long time to get into the beta. I think a friend of mine who was connected to you, Josh, introduced me. It was a six or seven month wait for me, personally, to say, “Hey, I can finally try this.”
For me, the reason I wanted to try it was there’s a lot of things out there that are available in the market that give you a number. If you’re really smart and you understand the science and everything, that number might be great for you. I’m not that smart about healthcare, so I need more than just a number. What does it mean for me? What behavior should I change?
Also, there’s the data, then there is the behavioral aspect of that, and then there’s the motivation aspect of that. I thought that my Levels trial, and I actually have it on right now. My Levels trial helped me change behavior in certain ways. If I ate something, I create bad in habits, but then I could exercise after that, so that compensates for that. That behavior change actually never really happened outside of Levels for me, so that was great. That was my personal experience.
The two things I’ll add to that is, I have a friend who’s in healthcare, in pharma, and he’s diabetic. We were having dinner, and I told him about it. I was using it then. This was a few months ago, and he’s like, “Really? I don’t believe it.” I’m like, “You want to try it? I can refer you.” So, he tried it, and he sends me a message about a few weeks later that he’s in love with it. Now, I think he’s using it permanently because it helps with his diabetes, as well.
My wife is in healthcare, so she’s generally skeptical about… I keep trying a lot of things, and she’s generally very skeptical about things I try because most of them don’t work, but she’s been amazed by the behavior change that it has induced in me that she could then use, being in healthcare herself.
Those are three stories that I would share that have personally been very relevant for me.
Josh Clemente (00:08:28):
Amazing. Yeah. Again, we love to hear the real, on the ground stories. This is truly, as Karin said, gold. Thank you for sharing these.
Honestly, the behavior change elements, what’s interesting is that it’s self derived. This is a tool. It surfaces awareness, but people have to make their own choices and can make their own choices.
I’d love to hear some of what you maybe are excited for us to improve in the product that it doesn’t do today. Any one or two takeaways that you’d love for us to focus on?
Vibhor Chhabra (00:09:01):
Yeah. I think a couple of things from an improvement perspective is, one, the app itself. When I see the chart, it’ll see a spike, and I don’t know if it’s scientifically possible, but the differentiation between this spike is from an exercise and this spike is from food? I can do it. I could manually say, “Okay, I exercised here” or, “I actually ate something sweet here”, for example. If there was some smartness around, “This is actually maybe a good spike because this is because of the exercise, and this is a bad spike because this was made because of poor choices”, and if it was done for me without me having to actually do anything, I think that would be one thing. To the extent I have to do less things, it becomes more useful.
The second thing, and maybe this is where you’re headed over the longer term, is, this is specific to one thing, but I imagine that metabolic health is made of many different components and this is one of n components. I hope that Levels then goes from, “Okay, this is one aspect, but we are actually going to inform and change the behavior around health on X different aspects.” I think something holistic over time would be amazing so I can say, “Okay, this is the one place I go for all of my health related behavior changes.”
Josh Clemente (00:10:25):
Absolutely. I really love to hear those two elements as front and center in your mind.
The focus at the company right now is we show you how food affects your health. That’s the core focus of major features behind the scenes is, to help answer that question specifically that you raised about, “What is the source of this?” There is nuance about whether strenuous exercise could be driving spikes, which are physiologically very different than a very sugary meal, for example, so that that’s a core focus. I really love to hear that in your feedback.
Then, of course, optimizing a glucose curve doesn’t necessarily mean that you are perfectly healthy, so we need to have a broader picture. That’s part of what was behind our metabolic health panel that we recently launched, the blood panel in-home, is to help get some more… Even though these are more discreet measurements rather than continuous, they give a better perspective on the spectrum of health numbers. Of course, looking to the future, I expect we’re going to have a lot of continuous biometrics to work with, de-convoluted in the Levels software, ideally. Looking forward to it myself.
Vibhor, thank you so much for coming on the meeting with us. It really couldn’t be more valuable to us. If you’d like to stick around for the rest of the meeting, please do. We would love to have you stay, but I understand you, you’re probably a busy person and need to jump to something else.
Vibhor Chhabra (00:11:44):
Yeah, no worries. Thank you for having me over. It was great. I will go to the next meeting, but thanks again, and good luck.
Josh Clemente (00:11:49):
All right, thank you very much.
All right, jumping ahead to welcome Maxine. Maxine has a background in software engineering, but also in developing snacks at Paradox. She worked at Apple Health, computer science from Northwestern, excited about all the things we’re excited about. We’ve had Maxine on our soon-to-start list for some time now, and really excited to have her here in the forum today with us and would love to hand over the mic and hear some words from you, Maxine.
Maxine Whitely (00:12:17):
Yeah, sure. I’m so excited to finally be here. I know it’s been some time in the making. I’ve been tuning into Friday Forums for the last maybe four months now, so I’m so glad to finally be a part of it. Thanks for having me. This first week has been so fun and a little overwhelming, but in the best way. It’s been really exciting to meet all of you all. I’m looking forward to syncing up with the rest of you really soon.
Maybe why I’m so excited to be at Levels, since graduating college, I’ve gotten really deep into my interests in health and wellness and healthcare and health tech. I feel Levels sits at the intersection of all those interests. On a real more personal note, I can say that learning about blood glucose stabilization totally changed the way that I eat, that I feel.
I’ve been vegetarian for more than five years now, and I used to only focus on getting fruits and vegetables, and I never felt full. Then, I advanced my nutritional knowledge, so I was adding protein but still didn’t feel perfect. With the help of Levels and also a bunch of Levels related content (shout out to Metabolical. I know Dr. Lustig’s on this call right now, which makes me feel quite starstruck), I now focus on the fats, the fibers, and all of that along with the fruits and veggies, and I feel so much better every day. It directly shows in what my score is like on a day-to-day basis on Levels.
All that to say, so excited to be here, so excited to help build something that can allow other people to have this kind of a amuck that I’ve had. I can’t wait to work with you all.
Josh Clemente (00:14:03):
Love it all. It sounds like a theme with the people coming and joining this mission. Always love to have a fellow traveler who cares about these things in their personal life come aboard to help us make it a reality. Excited to work together, Maxine. Everybody, please make yourselves available to Maxine as she gets ramped up. I think I may have missed one of the coffee chats this week, unfortunately, but is there one other one coming up?
Maxine Whitely (00:14:32):
Maybe. I can always schedule another one, or I’ll just-
Josh Clemente (00:14:34):
Or we can do more than one.
Maxine Whitely (00:14:35):
[inaudible 00:14:36], yeah.
Josh Clemente (00:14:36):
All right. Well, excited for you to be onboarded and looking forward to working together. Thanks a lot, Maxine.
All right, quick Culture and Kudos aside. I mentioned this at the beginning, but I want to reiterate it. Miz raised this in the Woo channel, but Zach has just been absolutely crushing it behind the scenes. There’s so much that our business relies upon which is channeled through Zach. He has not been a bottleneck by any means, which is absolutely incredible to say because he’s been simply adding velocity across all of the different areas that he has to touch, which is really hard to do. It’s just amazing. He’s been a real force for us, so thank you, Zach, for working as hard as you have been on all the things that we’ve thrown on your plate. We’re almost there on this crowdfund round, and hopefully you’ll have some time
to relax, especially as we get some reinforcements with our second council hire. Just want to reinforce that shout there.
It looks like my slide didn’t update, but I had two things on there that I wanted to talk about.
Michael Mizrahi (00:15:35):
I have a next slide on you.
Josh Clemente (00:15:37):
Oh, okay. Cool, cool.
Michael Mizrahi (00:15:37):
I got you.
Josh Clemente (00:15:39):
Cool.
I’m just going to do a quick touch on Culture of Experimentation. Ben and I chatted about this this week. We did the Lean Startup in our book club this past two weeks. We’d love for everyone to jump in and review some of this experimentation memo stuff that Ben put together.
The goal here is to get everyone to feel that experimentation is not just about product features. It’s not just ENG and product features pushed to the app. It’s across the entire company.
I had a great conversation with Britney this week. She was talking about how she and Jessie have been iterating on some of the FAQ and some of the help documentation that we have on the member ops side, and that’s an experiment. We’re going to see how it goes, and if it improves the journey for finding that information, that’s great. That’s exactly what we want across the company. Everyone should feel empowered to be experimenting in your function. It’s not just about product features. Trying to find ways to continue to reiterate this and reinforce it so that everyone feels empowered to take some risks and learn some things.
A great example of where this paid off is when Chris came in, we were driving response times on the member ops side towards zero; getting closer and closer to zero minute turnaround time. We were actually celebrating this as a vanity metric. Chris came in and he is like, “Hmm, what happens if we have a million members? We obviously will not be able to maintain this. Maybe we should experiment with actually slowing that down and see what breaks?” That experiment gave us a huge lesson that driving towards zero minutes actually was no better than something like four hours. Realizing that we could massively reduce our ops burden while still getting the same happiness scores, same turnaround times, and quality of information and experience was huge. That experiment, had we not done it, who knows where we would be in terms of operational overhead.
Anyway, I just want to reinforce that as, “Please find opportunity to experiment, learn from it, and share it with everybody.”
I’m going to hand it over to Miz.
Michael Mizrahi (00:17:33):
Cool. This gets a dedicated slide.
I’ve heard some cries from some people about the threads dred; feeling overwhelmed by inboxes. What I’ll say at the beginning is that I think this affects different people at different points in time. We’ve all probably felt it at different stages.
A few things. One, it’s certainly real. I want to acknowledge the feeling and the emotion, and also address the fact that it’s not something that we’re just going to live with and deal with. This stress and overhead at work is not what we’re going for. If something’s wrong, we’re absolutely addressing it.
With that, some stipulations before we get into some reminders. We are 40 something people and growing. We have a bunch of offers coming. The team is going to grow quite a bit. There is no way to read everything, so the outcome is don’t try. You’re not expected to read everything, and there is no way to do it. Embrace the jomo; the Joy Of Missing Out. You won’t miss too much important things. We have the forums, we’ll use other mechanisms to update when something is absolutely essential. If it’s on your project, trust that you’ll get the updates. We’ll make sure that that happens.
Those are some ground rules. There’s no way to keep up with every single thread that is happening across 40 different people at the company and a bunch of different project teams and functional areas. You have permission to not even try.
That said, some things you can do to improve here. Update your form notification preferences. We’ve pushed this one out in the thread meta channel a few times, but people keep joining and forums keep spinning up, and the default preference is ‘all new threads’. As soon as you get added to a forum, you’re defaulted to all new threads, which is not ideal.
If you haven’t yet done some gardening, I recommend going to your forums and changing your preferences to ‘only when I’m mentioned’ for basically every forum with very few exceptions, the exceptions being General and maybe your specific area or function. You have permission to do that. If you haven’t done that actively, you absolutely should.
The second thing is be selective about joining forums. We’re default public internally. Everything’s open. You can access and search and use those search filters to find what you need. That doesn’t mean that you have to keep up with everything. If you want to set aside an hour every other day or every week just to do some company reading, you can go spelunking through all the forums, but do it as a pull mechanism, not a push to your inbox. Maintain your inbox, keep it clear.
The next thing, turn off email and push notifications. Completely off. Don’t get them whatsoever. If you commit to checking them on a regular schedule once or twice or maybe, let’s be realistic, twice or three times a day, you can rely on the inbox at threads.com being the way to do that, but really, don’t be pulling this up on your phone. It’s not mobile optimized. It’s not intended to be shooting from the hip or working that way, so don’t even try. I know this is a weird one for some folks who want to see the change history, but just rely on the inbox and process and batch.
The last one here, use mentions and request response intentionally, both as a receiver and as a sender. Using that the right way makes it clear to other folks when they are triaging what actually is required and what else is just reading, and that’s a really big help. Be a good steward for everyone else and play into the ecosystem so that it works.
Finally, like I said at the top, not accepting the status quo, continuing to iterate a few different things in mind on how we can improve meaningfully. This is going to be an ever-growing project, but know that there are irons in the fire on this, so stay tuned.
Josh Clemente (00:21:07):
Super helpful, Miz. Thank you for taking that one. Of course, there’s been some great feedback in threads this week about threads. Please keep that coming. Don’t hold it in, don’t suppress it. We’ve got to share these things. Again, we’re async and remote, which gives you plenty of time to write your thoughts down and then blast them to somebody and have them review it. It will be better as we learn the lessons that are there to be learned and iterate. Thanks, Miz, and thanks to everybody for working with us through this.
Okay. The main thing, Levels helps you see how food affects your health. It should feel like everyone is working towards this priority. I want to raise this as one of the outcomes from reading the Lean Startup and Sam’s recent pre-mortem that he wrote. We want to make sure that this is very clear. This is the goal. If you feel you’re working on something that doesn’t contribute here, it’s worth raising your hand and asking, “Am I aligned on priorities with the overall company?”
I’ll let Scott take it from here, but I just wanted to cover that one real quick.
Scott Klein (00:22:04):
All right. Morning, everybody. I’m going to keep repeating these short links until you all hate me. If you are wondering about the roadmap, strategy, or vision, you can go to Levels.link/ and then whatever you want to learn about.
For the new people that are coming starting soon, each of those short links will go to a notion page that has the full 40 minute Alan-ish Loom session. I highly recommend that you watch that. We also had a Fireside last week, so if you missed the recording, it’s a good chance to catch up on what’s going on in product land.
Next slide. Josh, can you refresh if you haven’t in the last couple minutes? Thank you.
All right. As stated, two pillars. First, we need to show people how food affects their health. This is getting the vast majority of our time and attention right now. As we start to do better on this, we will transition over to the second one, which is to give people a home to become healthier with others, focusing more on the accountability and the belonging side of what we’re doing.
Next slide. Same thing as last week, so you can go one more slide ahead. You’re going to see all the faces showing up under priority two, which is what we want them to be under. There we go.
A lot of this, we can call a success case mostly because we’re in the process of getting some of the product and definition work around P1 done. Again, we are trying to maximally staff down the priority list, and then we’re doing membership care taking as it makes sense for us; up to 15% of our time.
Next slide.
We are about to shuffle the deck a little bit. Coming down the pipe this week is Maz’s memo on membership offering and what that means for us. A quick reminder that the membership transition for our business model, and also the way that we enable it inside of product and all of the materials around onboarding, does fall under us doing business enablement. As we talked about in the priority allocation, we’re going to have to shift people around. We do not know what this looks like quite yet.
Next slide.
In the future, you’re going to start to see some faces move around. This is intended. We’re going to do this as smoothly as we possibly can, but you should expect that when we are ready and able to work on our first priority stuff around business enablement that we will be pulling people off as reasonably makes sense, even if it hurts a tiny bit from priority two to move them into priority one. No action right now. I just wanted to let you know that this is coming, this is intended, this is good for us.
I think that’s it for me today. I’m on Think Week this week, so I’m actually going to bounce out and do some more writing. If you have any questions, let me know on threads. Thank you.
Josh Clemente (00:24:37):
Awesome. Thank you, Scott.
JM (00:24:39):
All right.
On bloodwork, as Josh mentioned at the top of the meeting, we had a great first week, and actually a pretty good second week, too. We’ve done about 136 orders since the formal launch Thursday night of last week. We’re still seeing about 10 per day. Those that have come in from last week, the results have come into the app sooner than they did before. We got results in about five days and 11 hours. Obviously, as more come in, that’ll start to drift upwards.
What else on that? We’re looking into mail-in versions of the test. If you were here about six months ago, you may remember we tested both the version we do now and the mail-in kit. We’re going to test that some more since there’s about 10% or so of people that we can’t get to with the current service.
Let’s go to the next slide, please.
Farmers want to play, too. That’s right, Chris.
You might have seen on threads, I put a memo out today that I’ve been working on for a bit. You can get to it at Levels.link/liftoff. It talks about launch in a bunch of ways and kind of reframes it a bit as an airplane that’s going very fast that’s about to take off into the sky. I hope you’ll give it a look. There’ll be a bunch of work we need to do over the coming months on that, and I’m excited to get to work on that.
Thank you.
Josh Clemente (00:26:07):
Thank you, JM. Love the analogy.
Jhon?
Jhon Cruz (00:26:12):
Yeah, thank you.
On tagging, we launched phase one internally. Check out the tagging V2 thread on what to test, how to test and how to submit tickets. Please provide feedback or report box, if you have the chance.
In the meantime, we will be fixing box and running phase two, which includes the image recognition part. It is ready, but behind a feature flag until we figure out some contractual stuff with the provider and the user generated text, which is the possibility to add custom text in the note. Phase two is going to take two weeks plus testing and launch time.
That’s it.
Josh Clemente (00:27:03):
Awesome. Thank you, Jhon. Looking forward to trying this out.
Murillo?
Murillo Nicacio De Ma… (00:27:10):
Great.
For Explorer project, we just released a basic recommendations version of the Explorer Home. This will be a release that will hit about half of our active members, while the other half will stay on the current version. The idea here is to test out whether our assumptions about if this solves the member’s problems are true. We have already post-hog dashboards dedicated to looking and getting those answers.
That experiment will be running over the next couple weeks. For that reason, I put together a reference document where everyone can take a look and see our motivations, how all this works, and if any changes are needed, you can find out how to do them there.
Josh Clemente (00:28:11):
Awesome. Thank you, Murillo.
Andrew Connor (00:28:15):
Hey, everyone. I’ll be quick this week.
Here are our engineering process SLAs and KPIs. This has turned out to be a really good way to track and keep ourselves accountable to reviewing things quickly. We had two poll requests that exceeded our SLA this week. Besides that, we’re on top of it, and the recruiting process stays healthy.
Josh Clemente (00:28:33):
Love it. Succinct. Thank you, Andrew.
That one didn’t autoplay a second time. I don’t know what that’s all about.
All right, Open Roles. No big changes this week. We are continuing to need referrals and need great people. Most of our growth is ahead of us. If you’re watching this, please refer people that you feel will be a great fit for Levels. You can send them straight to Levels.link/careers. Our offers were extended for digital marketing, as well as finance. I missed that one in the beginning. Progress and continued growth. Awesome.
Cissy is coming aboard on February 21st to take lead on community, and Paul Barszcz is taking digital marketing manager, I believe, as well on the 21st. Awesome.
All right. I believe this is Alan.
Alan McLean (00:29:28):
The big focus this week has been reduction. We come up with a couple wire frames, come up with some ideas, put it together, put in front of some people, get some feedback, and then eventually, we start to start simplifying it and consolidating some of the ideas. That’s been a big focus for me this week.
Go to the next slide.
You might recall, last time, we had this notion of a program and stats. Part of this was to address the dominance of the graph, the ability to digest the right amount of information, and what’s important in the moment. If the graph’s there, people don’t look at anything else, for the most part. It’s such a dominant part of the experience. Anyway, we had this notion of program and stats, we had right now, we had all this stuff going on what is important? What matters? It turns out it can be confusing. You’re almost left with the same problem here where you don’t know exactly.
We started consolidating some of that. We had this program in stats section. We brought it to one view…
You can flip it to the next slide.
… and we simplified it quite a bit. Now, we’ve got the graph in the background. This will be present regardless of whether you’re logging data or not, for our non loggers. We heard some feedback as I was doing some user testing that people don’t even know if it’s working unless they can see the data, so we wanted to make sure that people understand that Levels is actually functioning and working correctly. It shouldn’t feel dead. It shouldn’t feel like an empty experience.
If you are logging data and you are generating these insights, it’ll provide a lot of value and will take over the top section.
Next slide.
We’ve got a model. There’s some visual design consolidation that needs to happen here. Regardless, we’ve got this big prominent section at the top. This is telling you what matters right now. We’ve got a bit more settled on design here with a card format. That will take over the top section when we have insights to show you. You can tap in, and you can read these nicely formatted articles that are designed for mobile.
Next section.
The big focus this week, too, was building blocks; enumerating all the pieces that people can make. I worked with Sam yesterday on some of this, and we’ve got a couple components that are coming more clear into focused. We’re going to use this to create the experience.
Next slide.
Some of it is boring. Some of it is just all the use cases for this, lists, what goes here? Where are all the states? This eats up a fair bit of time, but it’s important to do. Here, we’ve got a little list absent all the surrounding design.
Next slide.
Tool tips. We need some more effective onboarding. We need the ability to point out important parts of the experience and tell them what these actually are. Some people are not even aware of what zone scores are or logging food, so let’s get them in there and give them stronger prompts to do so.
Next slide.
We’ve got some media players. We can listen to audio. We can watch video. This will be supporting more content integration into the experience. We’ve got a playback speed control there for you crazy 3xers.
Next slide.
More articles. We’ve been spending a fair bit of time formatting content, and I think we’re getting to a really good place here. Thanks for the feedback from folks like Mike. I think we’re going to have some really compelling and easy to read content pretty soon.
Next slide.
User input. We want to grant users more control over the experience in giving them the ability to customize their target range. This is related to scoring in Levels, which will give users a little bit more control. I think there’s some more discussion that needs to be had here, but in terms of a component, giving people the ability to provide some input to us; maybe it’s on bedtime, or maybe it’s selecting a target range; having these little building blocks are going to allow us to personalize the experience a little bit more.
I think that’s it for design. What’s the next slide? Oh, that’s it! Yep, thank you.
Josh Clemente (00:33:36):
Awesome. Thank you, Alan. Love it.
Chris?
Chris Jones (00:33:39):
Thanks, Josh. Next slide.
Maybe a couple weeks ago, a month ago, Sam asked me to be the DRI for in-app reporting. I’m getting a lot more information around can we measure what people are using, features, and doing AB tests.
The first question he posed of, “For example, how many people click on the question mark asking for help in the app?” I was like, “Great.” We actually can finally now measure this, which is great. We’ve added tracking and tagging to it. Thank you, Justin. The answer is 7% today.
Going a little bit farther, because my second hat goes to support of, “What questions do they have?” and asking, “Are we answering the questions?” I came at it the other direction from the HelpScout of, when people are clicking on content from within the app, are they viewing an article? Are they asking us questions? What questions are they asking? Did they view an article before asking us a question?
At a high level, in a day, 188 members clicked on the question mark, 70 people viewed an article within the in-app experience, and 45 of them asked us a question within that same in-app experience. There’s a little bit of overlap between viewing an FAQ and asking us, but roughly, half the people that click on the question mark bounce out and go away.
What we don’t know yet is, are these people that really have a legitimate question and are like, “I don’t know what to do?”, or are these people that are just like, “Well, what’s behind door number two? Let me just click on everything I can in the app because I’m curious of, “Oh, what’s back here, and what’s back here?”” It’s going into a house and wanting to open up every door versus absolutely having a need. I need to find out more around, is this really a gap, or is this just people going looky-loose of, “What’s behind door number two?”
Next slide.
Of the people that did actually look for help by viewing an article or actually reaching out to us and asking a question, within HelpScout, when they ask us a question within the app, we actually can see what they did before they asked the question. Did they view an article? Did they view two? Did they view three? Did they search on something? I took 20 random members for this kind of experience and actually followed them backwards of what was their question, which is on the right, and did they do anything to self-service?
Remember, they see the FAQs first before they can ask a question, so we’re trying to lead with self-service. This was just an example of people that don’t even attempt to self-serve, or they try and then still come to us because it didn’t solve their answer, or they’re searching on things like ‘lab results’, ‘blood tests’, or ‘bloodwork’, and we’re like, “Oh, do we even have good results for that?”
This is a bit manual to do, but at least good to say, “Hey, let’s see, is our flows working? Are people able to self-service, or are we letting them down?” This is our first initial attempt on this, but it was good that we actually can start having this data to follow the user path through it to see where they’re coming from and what they’re doing.
Next slide.
Almost two weeks ago, we released the latest version of the app with a lot of these cool features, which was on the 21st. As of this morning, the DAU 60% of those users are now using the latest version of the app. The reason I bring this up is because as we’re testing new features of how many people clicked on this feature? Are they using it? We have to remember there’s a little bit of this adoption curve of how long it takes for people to really get up on the latest app. Some people might be on apps, one version, two versions, 10 versions old, so sometimes when we’re tracking data, it can get a little bit noisy because we’re curious of, “Hey, I just added that new feature. How people are clicking on it within it?” I bring this up just because they can muddy the waters a little bit as we’re trying to do AB testing and, “Is that new feature working?”
Next slide.
Here’s an example of looking at Marillo’s Explorer tab. He added a ton of new tracking, which was awesome. Thank you for all that work. Things like, did someone open an article? Did they read it? What’s a good completion rate? Same thing for videos. Did they see a video? Did they hit play? Did they finish it? We actually now have a bunch of stats around, what are they doing? Are they consuming content? Do they consume more videos? Do they finish videos? Then within that, what are the most popular videos and completions? This is giving us a lot more data to actually start understanding what are people consuming, how are they consuming, and what channels? Are they engaging in filterings? This enables a lot our ability to really understand what’s going on within the app, so thank you, Murillo, for all this great tagging.
Next slide.
Voice of the member this week is all about the Metabolic Health Panel. Probably, the people that watched the Weekly got this already. People asking or assuming that, “Hey, Scarlet Health isn’t in my network, and I don’t want to pay the full price” assuming they can just claim it as an insurance claim. There was our notion document. They didn’t know to actually click on the carrots to expose the FAQs underneath it. They were trying to click on the categories, which don’t take them anywhere.
People having issues with Scarlet Health around their identity couldn’t be verified and had to call. That happened over a weekend, and they were able to unable to get ahold of Scarlet Health over the weekend. They’re getting busy signals, long wait times, and reached out to us for help.
People asking for different types of tests, ApoB or AST/ALT. Hopefully, I’m sure several people in this call knows what those things are because I don’t. I’m just trying to repeat what people were asking for. This is just all the types of questions coming in around the metabolic health since it launched.
That is it for member experience.
Josh Clemente (00:39:37):
Super awesome. Thank you for setting up the voice of the member channel and threads, too. I recommend that to anyone who wants to continue to follow along these sorts of things.
Chris Jones (00:39:45):
No problem.
Josh Clemente (00:39:46):
All right. I love to see the ApoB request, too. That’s great.
Ben?
Ben Grynol (00:39:52):
All right. We will say it, growth is focused on value through membership. Lots of work going on. Everyone who is contributing to what that means with things like bloodwork as an ancillary stream and focusing on things like retention and long-term value.
Next slide, please.
Monthly recap. We had our strongest month to date in the history of Levels, $1.1m. Everyone knows that was primarily driven by Sinclair, so very excited to see how different levers like Huberman and all the levers that we’re we’re testing out will continue to contribute to monthly growth, especially as we get into Liftoff. That’s what we’re going to call it, Liftoff.
Next slide, please.
The revenue breakdown $681k was from CGM sales. This is made up of first time CGMs and then subscription CGMs. Memberships was $352k, and bloodwork $18K. Last month’s bloodwork was $3K only because it wasn’t launched.
It’s exciting to see that, this is still a very early ancillary stream for us, but to see that people are using the stream and it’s meaningful as it pertains to something like nutritionists. That is, it’s not a significant amount of top line revenue yet, but you can see that this could be a growth channel for us. As we start to compound this, this is where growth comes from and where providing value through membership comes from.
Next slide, please.
Year over year. $581k last January, $1.1m This year, so 90% year over year growth as far as recognized revenue. Then membership, to reiterate this, I’ll probably do this for the next six months straight, we are measuring subscription revenue from last year as it relates to membership revenue this year. It’s not a perfect benchmark, but if you look at the $121k to $352k, that’s 191% year over year growth, so interesting to see that.
Next slide, please.
All right, Growth Theme. We had to slide this one in because I’ve been punting it for four weeks, and it’s just getting too fun to not talk about. What the heck is this worst looking slide that’s probably ever been on forum? It is 141 comments from a single video, the Ben Bickman and Casey podcast that is on YouTube. What you see is, those are actually pretty long form comments. They’re very meaningful, they’re thoughtful, and they’re discussions within discussions. People start having threads helping each other out, almost like a community in itself. Interesting to see.
The top comment in the corner, it’s a different one which I had to throw in there because I saw it this morning, and it’s just incredible. This person said, “Fabulous video. Thank you both. By far, top three videos…” This is Casey and Rob. I don’t know if I said that. “… that I’ve watched for health. I’ve watched over 700 vids. Dr. Lustig…” Obviously, not Rob yet. “… Two things, please. One, keep fighting. Two, live to 180. We need you.”
This is the kind of stuff that comes in, and people are sharing very, very personal stories. It’s just so cool to see.
Next slide, please.
Why does this even matter? Well, channels matter. Does this mean that we double down on YouTube or we go all in on one channel? The answer is no. Here’s why.
The Bickman podcast, 34k views on this video, and that’s over the past two months. Something like that. 1.1 K likes, 141 comments. That’s incredible engagement as it relates to the podcast episode.
Let’s see what happened with the next one. Next slide, please.
3k downloads. If you compare them, like 10% of the downloads, of course it looks like it is subpar and it is not as strong a channel, but let’s look at the next slide.
This is why it matters. On the left, you see the podcast engagement and the average listen rate, and on the right, you see the video. 50 minutes and 47% retention. 16 minutes, 20% retention. Then, you go, “Which one is actually better?” The answer is neither. Neither is better.
The takeaway is that YouTube is the third largest search engine in the world, and it’s all about reach and impression. It is a channel where discovery happens, builds a lot of awareness, and we get things like this 141 comments and these very meaningful conversations happening for engagement. There’s way more opportunity for discovery with content in perpetuity on YouTube versus through things like Apple Podcasts or Spotify, only because of the recommendation engine.
I’ll round up this rant quickly. What happened with the Bickman episode is, in the first week, it only had 100 views, but it started getting a few comments. As those comments ramped up, it got recommended to more and more people. All of a sudden we got this growth flywheel where it was just getting served up to people over and over and over. Content on YouTube, when the algo picks it up and it starts to get traction, it can just explode. That’s what we’ve seen is that it’s getting high engagement over and over.
The alternative is the idea of this podcast. What does that 50 minutes mean? Well, it is a channel for building super fans with true engagement; people who listen week over week. They serve very different audiences, very different purposes. Both are important, and that’s why channels matter.
Onto Tony with the Podcast Recap.
Anthony Milio (00:45:16):
Thanks, Ben. That was awesome.
Recap for January for A Whole New Level.
We have 12 episodes that we released in January, and we have 18 scheduled for this month in February. Feel free to check out all the guests that we’re going to have; team members, as well as other members; in that bottom left there.
All time plays. We reached over 95,000, and a third of those all time plays were in January with almost 27,000 there.
As I mention each month on these recaps, I’m going to continue to reiterate that these are just metrics, and it’s not what we’re optimizing for.
Thank you.
Josh Clemente (00:46:05):
That’s wild. Thank you, Tony. Love seeing this.
All right, Digital Media. Who’s taking this one?
Matt Flanagan (00:46:12):
I’m going to take this one.
In the month of January alone, we have gotten about 500 direct messages, comments, mentions, what have you across all five of our largest platforms here. We’ve reached a point where we’re not in growth mode, but using a growth tool like Sprout Social, which we’ve been experimenting with over this past month, could benefit us not only from this Vanity Metrics standpoint.
Again, this is missing the first two weeks of January worth of data, so this will be more value for us going forward, but if you’ll switch to the next slide, what this tool is super helpful for us to do is to continue to uphold the standard of that premium brand experience for everyone who comes in contact with the brand. We’re able to have a unified inbox, see everything that comes through, and hopefully respond in a personable way.
This is a member who originally just started out by responding to our Instagram stories with positive vibes and maybe a question every once in a while. Eventually, mustered up the courage after a week or two to ask if they could be allowed in the beta. So, sending them a quick link. Low lift thing that I can do with a text snippet. Now, he’s posting five plus stories onto his Instagram every day, and I can see how active he’s being with the app, really engage with him, and ask him questions about the logging experience, get this qualitative feedback, and really engage and activate members of our community. It’s something that is really exciting and really, really awesome to be able to do live. A tool like Sprout Social is really helping us do that.
I posted a memo earlier this week. I’m going to drop in the chat now, so if anybody’s interested in learning more about this stuff, definitely click in and drop some comments in, too.
Josh Clemente (00:48:11):
Really awesome. I did not know about this initiative. This is great, Matt. Thank you.
All right, Promo Code Performance.
Tom Griffin (00:48:20):
All right, January Promo Code Update.
Nothing too new here. We set an all-time record for performance of a single partner code in a given month with Sinclair. I think everyone is aware of that by now. Over $260K in revenue.
Calling out a couple of other codes here. Model, which is from Casey’s appearance on Sean Stevenson’s podcast, which drove about 100 new members this month, which I promise is really great and exciting even though that little bar pales in comparison to Sinclair. Also, highlighting Katie Type A, a new YouTuber who we’ve been working with, released a video in late December and drove about 30 new members in January. Definitely a model for replicating and activating smaller creators, which I’m excited about.
Next slide.
Some weekly highlights. This isn’t even nearly everything. It was a very big week for partner content, highlighted by Casey’s second appearance on Mark Hyman’s podcast. As Josh mentioned, it was number two overall in health and fitness. This is ahead of David Sinclair, Andrew Huberman, and many others, so really just incredible exposure for Casey and Levels.
Sam was on Noah Kagan’s podcast released yesterday. That’s also quite a big business and entrepreneurship podcast, so really cool to see Sam on there. It was an interesting conversation.
Then, Maz was on his first podcast, so very exciting to get more team members involved. Taylor, Lauren, and Andrew are all recording podcasts where they’re being released within the next couple of weeks, so exciting to see more team members involved.
Over there on the right side, we had this really amazing and thorough CGM guide released by Bridget Titgemeier, who many of you know. She’s one of our nutritionist and a partner of ours. Really, really cool to see this type of organic, grassroots programming emerge.
In addition to this, Bridget is also working on education for practitioners, so for folks that she works for; other nutritionists. Really excited about where this is all heading.
A few new YouTube videos. Josh mentioned, I believe, most of these, but Terry Wahls, who’s now a new affiliate partner in addition to helping out advising and a new metabolic panel video from Allie, which is amazing to see this come to life so quickly. We’re continuing to bring on smaller creators. This last one here was from a guy, Shervin Shares; very high production value and awesome reviews. I recommend checking that out.
That’s it.
Josh Clemente (00:51:01):
Awesome. Yeah, I particularly love Bridget’s CGM guide there. I think it’s a matter of time until we see a Levels-based recipe book or cookbook showing up on the scene somewhere.
All right. Haney?
Mike Haney (00:51:14):
All right. Four new articles across the platforms this week. A couple of our good servicey pieces. You might recognize these formats. The Metabolic Menu, we did Chipotle. This one, we did sports bar next in anticipation of the Super Bowl coming up. I think it’s nice because it’s a little counterintuitive. You don’t think about going to the sports bar to eat healthy, but we find ourselves in these places sometimes. Like the Chipotle one, this is meant to give you a pretty specific list of things to look at.
Over on the right, Costco. This is our third and probably lasts for now in the grocery store series. We did Traders, we did Whole Foods, we did Costco. After that, we ran out of national chains that we felt applied to everywhere. If people have recommendations, go ahead and do it, but we’ve got some other ideas for how we’re going to scale this grocery list rubric to keep it going.
Then, the Terry Wahls Q&A from the podcast there.
I want to call out Everyone On Content piece we got up this week. This was a suggestion I believe from Casey a few months ago. Noted that it could seem like, from the outside, working in an async remote place would not be great for maybe people early in their career, that you’d miss out on a lot of the mentorship and professional development stuff that you might get from being in an office. Through some chat and threads, we came up with a whole bunch of reasons that’s not the case. Erin, our great writer, took that conversation and some various recorded Looms and turned this into a piece. Again, fitting that Everyone On Content mode where we’re basically trying to create pieces that are really links we can send to people to summarize something that we find ourselves talking about. I think this is another one that falls really nicely into that camp, so go check that out on our medium page if you haven’t.
Next slide. Update this week on other content initiatives. The blog redesign is something you’ve seen. Those words appear on this form a number of times. I thought I would just quickly show where we’re at with that.
We have a firm called Captivate who’s working on this for us. The wire frames, which started with a great other designer got them in place, and then Captivate took them and did a design refresh with all the great work that Alan was doing on the new brand guidelines. This is where the wire frames are at, and now we’re just going into development.
The reasons we’re doing this, there’s a number of them, and there is a large memo out in the content wiki if you want to dive deeper. Really, it’s the primary metric for the content has been, and will continue to be even post-launch, engagement.
The blog is about education. It’s about teaching people about metabolic health. The way that we think about engagement on the blog is, are people reading the articles? Are they reading more than one article? Are they coming back to the articles? That’s the best way we can really figure out quantitatively if these are providing value, if people are getting engaged with this stuff.
One of the things we’re trying to do with this redesign is structurally create more ways for people to see different articles, for us to better highlight some of the stuff we have out there, some of the fundamentals that people need to learn, which is making the education easier, call out different sections like our personal stories, our ultimate guides, or whatever those are. Also, just have other tools where when I’m reading this story I can very easily say, “Oh, here’s a related story” or, “Here’s something else that you might like.” This stuff all kind of exists on this site now, but it’s just not fully optimized, and this is what we’re looking for.
One more slide. Next one, just to show you.
This is just another view of what a page level looks like. You’ll see here a little nicer audio player directly integrating our Spotify. That right rail there is just a much cleaner way to get in some related articles and give people more sense of how much content is there. We’re over 200 articles now, so we really want to make sure that people know what’s out there. More to come in this front, but just want to give a little sneak peek of that.
That’s it for content.
Josh Clemente (00:55:09):
Phenomenal. It looks amazing. Thanks, Haney.
All right. Here we are, Individual Contributions. I think we might have time to get through all these. Let’s see… Justin, I think. No, Justin’s not with us. Andrew.
Andrew Connor (00:55:27):
Yeah. Personally, one thing that’s really exciting for me is I’m making progress. I’m almost done with my mural back here. For people that have been on video calls with me for the past few weeks, you know I’ve been working on it, so that’s exciting. Other than that, excited about a couple candidates that hopefully we’ll see in soon.
Josh Clemente (00:55:45):
The mural looks great.
Tom?
Tom Griffin (00:55:51):
I’m really not ready. I think I’m excited about the new team members joining the growth team, Cissy and Paul. Personally, I really enjoyed reading the Lean Startup. I’d read it a really long time ago, and I was just shocked at how much of the startup lore that was baked into my head over the last 10 years all came from this single book. I’m excited about what’s going to come of it internally.
Josh Clemente (00:56:19):
Same experience.
Zac?
Zac Henderson (00:56:23):
Yeah, just excited about everything that we have going on right now. Glad to be wrapping up the crowdfunding. It’s been exciting and also lots of work, so that’s just really, really neat.
Personally, I’m excited to actually go on a bit of leave the week after next and get to be a full-time dad for a while. That’ll be pretty cool.
Josh Clemente (00:56:45):
Enjoy it.
Ben?
Ben Grynol (00:56:50):
Yeah, Levels-wise, stoked on all the strong candidates in the pipeline, new people that are joining. Welcome Maxine, too. Super stoked on… Jackie has taken on the investor update, which is a huge, huge lift. I appreciate all that work. Matt, doing all the engagement strategy. Stoked on that.
Personal stuff. I’m going to cheat on this one a little bit. There’s so much going on work-wise. Things are ramping up, as always, but it’s just one of those surreal things to watch it all unfold. Like Casey on Hyman and Drew is just this regular thing. Tom and Jackie will have these partnership updates that you’re kind of like, “Is this going on?” Sam on Noah’s podcast, Miz is coordinating all these candidates, JM doing launch planning. I reflect back, and I’m like, “Man, I’m so grateful for this every day.” It’s a weird personal thing, but when personal and work crossover, that’s the way it feels. That’s it.
Josh Clemente (00:57:43):
Love it.
Karin?
Karin Nielsen (00:57:47):
On a Levels level, I met with Trooper UK yesterday, actually. Thanks for the intro, Chris. That was super exciting because it makes everything feel very tangible and real all of a sudden. I’m actually going to check out their UK warehouse from which we’ll be able to fulfill UK orders and the rest of Europe in the future, actually, which is super exciting. I’ve never been to a functional warehouse before, so that’s going to be super cool.
From a personal perspective, I’m just glad I’ve got a weekend of not moving. I’m planning on doing very little. Maybe just unpack some more boxes and play with Amelia.
Josh Clemente (00:58:30):
Awesome, enjoy it. Super stoked to hear about the UK visit.
Sunny?
Sunny Negless (00:58:38):
Sorry, I wasn’t ready for it.
I am settling in. I’ll say, on personal, I am excited to sit down with a stack of books and some HelpScout time this weekend, if that’s personal still.
Professionally, I have a couple projects I’m finally taking on. They are small but mighty, so I’m excited to be contributing in that way.
Josh Clemente (00:58:58):
Great.
Alan?
Alan McLean (00:59:04):
It’s always a good sign when you start enumerating and drawing red lines around design. Some of the now stuff is starting to come closer into focus, and you can start feeling it pretty soon in the product.
Personal side, it is raining here, so it’s probably going to be movie time here at home where I try to convince my kids to eat cauliflower pizza again. We’ll see what happens.
Josh Clemente (00:59:30):
Highly recommend King Richard. We watched that last night. It was great.
Maxine?
Maxine Whitely (00:59:37):
I think I’m going to steal Ben’s combo of Levels and personal update. I’m just really excited to be here and super excited to get started working.
Josh Clemente (00:59:48):
Awesome. It is mutual.
Miz?
Michael Mizrahi (00:59:53):
The liftoff memo that JM landed this morning is very exciting. I think it’s a pretty important one, one we’ve been looking forward to for a while. I’m excited to read that more closely. There’s a ton of stats and metrics and really interesting things from the past year and also forward looking, so pumped about that on the work side.
Otherwise, have some family visiting next week that I’m looking forward to. On a personal level, I’ve brought my phone screen time down to less than 20 minutes each day this week, which is a crazy feat, but I’m learning a lot, so that’s fun.
Josh Clemente (01:00:24):
Where are you getting your doom scrolling in?
Michael Mizrahi (01:00:27):
Replacing it with? I don’t know.
Josh Clemente (01:00:30):
Love it.
Stacie?
Stacie Flinner (01:00:33):
Matt’s engagement memo and his interactions online have both been really incredible. He has an amazing voice, and I just love seeing him interact with members and followers on all of our platforms. Very well done, Matt. Also, Karin, just so excited to hear that you are touring warehouses in the UK. That’s really an exciting step.
Personally, David and I are in Florida with his family for the week, so we’re working but enjoying some sun. Much needed sun.
Josh Clemente (01:01:03):
Sounds awesome.
Matt?
Matt Flanagan (01:01:06):
That’s so nice. Thank you, Stacie. Thank you so much.
It has been a lot of fun to ship the engagement memo, think high level, and get out of maybe the mud of the HelpScout queue sometimes and think how you can engage with the rest of the members [inaudible 01:01:25] us, different touchpoints when things aren’t breaking.
Personally, I have also started a fitness challenge. I’m trying to take 250,000 steps during the month of February. Again, dropping links in the chat. Check it out if you are interested.
Josh Clemente (01:01:43):
That is a noble cause. I looked at my historic averages, and I think this one is out of my reach for right now, but I’m going to be following.
Mercy?
Mercy Clemente (01:01:54):
Professionally, the Wefunder stuff was really exciting. I read through some of the comments. I’m going to try to read through all the rest of them, but it’s always amazing to see what people have to say. Also, the blog redesign looks beautiful. I’m excited for that.
Personally, I will be moving next week, so I’ll be off a few days. I’m going to be joining the Austin crew, so I am excited for that.
Josh Clemente (01:02:17):
That is exciting.
Dave?
Dave ten Have (01:02:24):
I’m not going to be able to match that background noise.
Really, professionally, enjoying connecting with the team members and doing management stuff. Really weird to say that. I enjoyed doing management stuff.
Personally, I’m going to be smoking some mushroom ribs doing kiwi/US barbecue crossover, so that’ll be the weekend.
Josh Clemente (01:02:51):
That sounds phenomenal. I think we need a thread, dedicated barbecue chat now.
Let’s see… Do we have Jesse? I don’t think we do.
Let’s see… This week, I’m very excited about many things. I would argue that the IRB is taking most of my excitement right now. I’m really pleased to see that. It felt like a shot in the dark. We weren’t entirely sure if that was going to pan out. It’s been a long time coming, but really, really cool to see that at the finish line. Then, the team growth is awesome, and continuing to see the channels and the content we’re putting out reinforcing a filtration effect where people who care about the way we’re doing work are self-selecting. An example of this is Paul who just accepted the digital lifecycle role, but he said, “I found my people, and that’s why I applied” is that he felt he knew what’s going on behind the door, so that’s amazing.
Braden on the call? I don’t think so. Lauren? I think we’re jumping to Maz.
Maziar Brumand (01:04:06):
Hey guys.
On the work front, I’m really excited about the work with… I’m a CMI [inaudible 01:04:12]. It’s been really great to work with JM. Big shout out to him. It’s not only fun working with him, but he’s so capable. It’s been really awesome. Also, working with Ben and JM on the launch planning and growth levers, tying that to the membership memo and scoping task, which should come out today or early next week for the broader team. Really excited about that.
On the personal front, my daughter had a birthday last week, which is super cool. We’re going to celebrate with the family this week. I also hope to get out on the trails with my bike, so it should be a great weekend.
Josh Clemente (01:04:48):
Sounds great.
Shawn?
Shawn Grening (01:04:52):
Yeah, very impressive that the pit of Levels’ YouTube comments are positive. Some places I’ve previously been at, that has not been the case. Don’t recommend looking at those if you’re interested. Yeah, not good.
On the personal side, going to Hawaii next week to meet some family, so just taking it easy and gearing up for that.
Josh Clemente (01:05:20):
Enjoy.
Chris?
Chris Jones (01:05:25):
One, the team growth is always good to see on all the fronts. Just the energy, the excitement, the personalities… It’s awesome. In regards of what Miz said, I do try to keep up on all the threads and it’s overwhelming, but just the content in Ben’s growth memo, Maz’s membership, JM’s launch, and Sam’s Pre-Mortem, such good content in there. It’s so much fun to get into the details. It’s hard to someone almost to not want to keep up on it because they’re just such great conversations.